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Tag Archives: Marketing

Survey: Digital marketing tops the chart

Digital, events most useful marketing methods Digital marketing continues to be the go-to tactic for most companies in the boating industry. For the fourth year in a row, we surveyed the readers of our print and digital products about how they market their businesses. We surveyed dealers, service providers, manufacturers and others in January about how they marketed in 2016 ...

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Using data to improve your sales and marketing

Ask many small business owners in the marine industry how they study trends in their market and you’ll hear a similar answer. Whether it be dealers, manufacturers, marinas or others that touch the water, all too often the answer is some variation on “We talk to our customers” or “We’re on the lake every weekend.” While certainly important, anecdotal evidence ...

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Sales in a world of everything digital

With a huge increase in digital marketing methods – social media, email marketing and search engine optimization – and a decrease in the effectiveness of traditional marketing, it’s time that we also re-evaluate methods of sales. What used to work in the “good old days” might just be a thing of the past. Why do people go online first? It’s ...

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Getting started on Snapchat

The parent company of Snapchat – Snap, Inc. – filed to go public with the Securities and Exchange Commission. It has an eye toward being valued at more than $30 billion. So if you thought Snapchat was just some silly trend for high schoolers, think again. As the social network continues to grow in immense popularity, it will become a ...

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Blending your marketing tactics

Consistency is important when it comes to advertising your dealership. You want to present a clear, consistent image and message to your customers. You also don’t want to put all your eggs in one basket – while it’s great to be super active on Facebook, for example, you also want to have a strong presence in your customers’ email inboxes. ...

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MICD Program marketing creates 800,000 impressions

A multi-pronged marketing partnership with Boating magazine intended to promote and educate consumers on the benefits of buying a boat from a Marine Industry Certified Dealer netted nearly 800,000 digital impressions this summer. The world’s largest consumer powerboat publication, Boating magazine’s print and digital propeties reach a monthly audience of more than 920,000 people who chance to see what sets ...

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Why Instagram matters for your dealership

Instagram is a wildly popular social media platform, and one that many of your customers and potentials often use – especially the younger people in your target audience, AKA those coming up in the new generation of buyers for your business. It’s important to have a presence on Instagram because there are a lot of people using it every day. ...

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7 steps to creating successful events

For marine businesses looking to create successful events, there is one simple tactic: plan ahead. Any event that is intended to make an impact on customers should take weeks to organize, develop and execute. “To have any successful event, you have to plan far enough in advance,” said Dave Commander, president of Russell Marine, the Boating Industry Top 100 Best ...

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