Tag Archives: West Marine

Cheryl Miller joins West Marine as CFO

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West Marine, Inc. the nation's leading omni-channel provider of products, services, and expertise for the marine aftermarket, announces the appointment of Cheryl Miller as Chief Financial Officer. She joins the company's senior leadership team and reports to Eric Kufel, CEO.  “We are thrilled to welcome Cheryl to the West Marine team,” said Eric Kufel, CEO of West Marine. “Cheryl brings a ...

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2021 Boating Industry Movers & Shakers

By David Gee The 11th Annual Boating Industry Movers & Shakers awards recognize innovative leaders and trailblazers in the recreational boating industry who embrace the challenge of change. Their leadership has been especially critical during this extraordinary past year-and-a-half when it seems as if the only constant in our lives – and the industry – has been change. Our 2021 ...

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America’s Boating Club partners with West Marine for National Safe Boating Week

Americans have taken to the water in record numbers to enjoy the socially distanced fun and relaxation that boating provides. With more boats and new boaters on the water—many without any boating education—boating accidents and fatalities have been rising around the country.  The nation’s largest volunteer recreational boating safety nonprofit, America’s Boating Club has partnered with marine retailer, West Marine, to ...

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West Marine launches Safe Boating Month

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West Marine is partnering with America’s Boating Club and National Safe Boating Council and other recognized boating safety organizations during the month of May to provide safety and educational resources for the 2021 boating season. The partnership culminates at the end of the month with the start of National Safe Boating Week on May 22. Over the course of the past few years, boating ...

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West Marine acquired by private equity firm

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West Marine, an integrated, omni-channel provider of aftermarket products and services to the boating, fishing, sailing and watersports markets in the U.S. announced it has entered into a definitive agreement to be acquired by L Catterton.  L Catterton is the largest global consumer-focused private equity firm and has extensive experience building enthusiast brands. Terms of the transaction were not disclosed. Founded in 1968, ...

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West Marine awards over $100,000 in BlueFuture grants

West Marine, a boating, fishing and sailing retailer, and the founder of BlueFuture awarded over $100,000 in total grants during the 2020-2021 grant cycle to 64 community-based nonprofits across the country. BlueFuture was created by West Marine six years ago to support and encourage nonprofit organizations dedicated to getting young people out on and around the water in recreational and ...

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West Marine kicks off “Month of Giving”

On December 1, also known as Giving Tuesday, West Marine will kick off its annual “Month of Giving” to support its nonprofit, BlueFuture.  West Marine created BlueFuture to provide ongoing grant support to nonprofit, community-based organizations that promote waterlife adventure, education and recreation for young people across the nation. Customers can make donations both online and in-person at all West ...

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Techron marine fuel treatment to be sold nationwide at West Marine

Chevron Products Company, a division of Chevron U.S.A. Inc. and provider of aftermarket fuel additives, engine oils, lubricants, coolants and related products, announced that its Techron Marine Fuel System Treatment is now available on West Marine’s website (www.westmarine.com) and will be available at all West Marine retail outlets coast-to-coast beginning April 2020. Since the product debuted in August 2018, Techron ...

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West Marine hires new chief marketing officer

West Marine announced the hiring of Aaron Carpenter as chief marketing officer. Carpenter will join West Marine this month with more than 20 years in the retail industry. Previously, Carpenter served as vice president of global marketing for seven years with The North Face as a key leader on the executive team that more than doubled the brand's revenue from ...

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West Marine names new chief merchandise officer

West Marine announced the hiring of Ron Baime as chief merchandise officer. Baime offers more than 20 years of experience in the retail space and officially started this month. Baime’s experience includes 12 years at Dick’s Sporting Goods, Inc. where he served as senior vice president and general merchandise manager, among other roles. As senior vice president, he directed several ...

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