Tag Archives: personal watercraft

Sea-Doo unveils 2022 lineup, enters new territory

By Adam Quandt On the heels of not only redefining its performance segment, but also launching new features across multiple platforms with its 2021 model year machines, Sea-Doo did everything but rest on its laurels barreling into MY 2022. “This year has been such a wild ride for Sea-Doo and that wave we’re riding hasn’t even crested yet,” Sea-Doo and ...

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EFG Companies launches new VSC product for PWC

EFG Companies, the innovator behind the award-winning Hyundai Assurance program, is now helping personal watercraft dealers diversify their revenue streams with Personal Watercraft Protection. Available for both new and used personal watercraft, this new vehicle service contract (VSC) from EFG givespowersports dealers a market-differentiating value-add by protecting consumers from costly mechanical breakdowns, while generating cash that dealers greatly need to ...

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PWC: Aftermarket segment growth leads expansion

By Adam Quandt It’s no surprise that personal watercraft sales are red-hot. Despite inventory issues, consumers seem to want nothing more than to get out on the water via PWC. Along with skyrocketing popularity of the activity, PWC riders and owners are also getting into the aftermarket parts game and customizing their machines at an ever-increasing rate. Boating Industry recently ...

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Sea-Doo holds special dealer training events

By Adam Quandt For the last four years, BRP’s Sea-Doo has taken training dealers in its largest market — Florida — to a whole new level. “Florida is one of the biggest marine and personal watercraft markets in the world and there are over 1,500 people moving to Florida every day, with most of the movers seeking sunshine and fun ...

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Dealer readies for busy 2021 PWC season

By Adam Quandt While many parts of the country deal with snow and freezing temperatures, it’s hard to think about the coming warm months and another season of personal watercraft riding and selling. But that’s exactly what powersports dealers are doing, after an unprecedented year of PWC sales last year. The most recent statistics from the National Marine Manufacturers Associations ...

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Sea-Doo continues to push innovation limits with 2021 lineup

By Adam Quandt Despite a brief slow down in production due to the ongoing pandemic, Sea-Doo hasn’t slowed at all in pushing innovations to the absolute limit. After a successful launch of redesigned models in its recreational segment last year, BRP’s Sea-Doo brand hasn’t rested on any laurels for 2021. The 2021 model year for Sea-Doo brings forward a completely ...

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LIQUI MOLY ventures ‘across the pond’ for PWC business

By Adam Quandt For nearly 60 years, LIQUI MOLY has been producing and supplying motor and gear oils, fuel and oil additives and other care products all across Europe. Born and manufactured in Germany, LIQUI MOLY has had its sights set on being the best in high-performance products since 1957. “We have no interest in being the cheapest,” LIQUI MOLY ...

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Pro Watercross announces 2021 race season

Pro Watercross recently announced all of its host cities for the 2021 race season. Jacksonville Beach, Florida will kick off the 2021 Tour on April 17-18, bringing a new and exciting venue to celebrate the start of a new year. Located in the heart of Jacksonville Beach, the race will be a two-day festival with music and entertainment at Seawalk Pavilion, ...

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Race circuit offers unique spotlight to dealers, OEMs

By Adam Quandt Adrenaline pumping, hairpin turns, eyes set on finishing first — there’s something about the racing side of any sport that shines a special spotlight on whatever the activity may be. Pro Watercross — a non-profit organization — in the personal watercraft world is certainly no exception. Despite getting underway almost two months behind schedule — with cancellations, ...

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Project time leads to boost for PWC aftermarket brands

By Adam Quandt While new and used unit sales might be a dealership’s bread and butter, there is a different segment running hard through the COVID-19 pandemic sweeping the nation — aftermarket parts sales for personal watercraft. As many businesses scale back — or even temporarily shut down — manufacturers, suppliers and distributors of aftermarket PWC parts and accessories have ...

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