Tag Archives: personal watercraft

Sea-Doo continues to push innovation limits with 2021 lineup

By Adam Quandt Despite a brief slow down in production due to the ongoing pandemic, Sea-Doo hasn’t slowed at all in pushing innovations to the absolute limit. After a successful launch of redesigned models in its recreational segment last year, BRP’s Sea-Doo brand hasn’t rested on any laurels for 2021. The 2021 model year for Sea-Doo brings forward a completely ...

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LIQUI MOLY ventures ‘across the pond’ for PWC business

By Adam Quandt For nearly 60 years, LIQUI MOLY has been producing and supplying motor and gear oils, fuel and oil additives and other care products all across Europe. Born and manufactured in Germany, LIQUI MOLY has had its sights set on being the best in high-performance products since 1957. “We have no interest in being the cheapest,” LIQUI MOLY ...

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Pro Watercross announces 2021 race season

Pro Watercross recently announced all of its host cities for the 2021 race season. Jacksonville Beach, Florida will kick off the 2021 Tour on April 17-18, bringing a new and exciting venue to celebrate the start of a new year. Located in the heart of Jacksonville Beach, the race will be a two-day festival with music and entertainment at Seawalk Pavilion, ...

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Race circuit offers unique spotlight to dealers, OEMs

By Adam Quandt Adrenaline pumping, hairpin turns, eyes set on finishing first — there’s something about the racing side of any sport that shines a special spotlight on whatever the activity may be. Pro Watercross — a non-profit organization — in the personal watercraft world is certainly no exception. Despite getting underway almost two months behind schedule — with cancellations, ...

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Project time leads to boost for PWC aftermarket brands

By Adam Quandt While new and used unit sales might be a dealership’s bread and butter, there is a different segment running hard through the COVID-19 pandemic sweeping the nation — aftermarket parts sales for personal watercraft. As many businesses scale back — or even temporarily shut down — manufacturers, suppliers and distributors of aftermarket PWC parts and accessories have ...

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NMMA: Manufacturing picks up in May, PWC sales surge

New data from the NMMA shows a pickup in manufacturing activity in May with seasonally adjusted wholesale shipments of outboard engines, PWCs, wake sport boats, and jet boats seeing increases ranging from 19% to 160% compared to April when business productivity was halted due to the pandemic. Data also shows an unprecedented increase in personal watercraft (PWC) seasonally adjusted sales ...

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PWCs: Redefining a purpose

Personal watercraft manufacturers strive to keep users on the water, longer By Adam Quandt Now in its eighth consecutive year of growth, the personal watercraft (PWC) of today continuously shatter expectations of who they’re for and what they’re designed for. Manufacturers all around speak of consistent growth between both current users moving up or trying new platforms and first-time buyers ...

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Sea-Doo GTX named Ski of the Year by Watercraft Superstore, PWCToday.com

The Sea-Doo GTX Limited from BRP was recently named ‘Ski of the Year’ by the Watercraft Superstore and PWCToday.com. The new Sea-Doo GTX Limited was also named Best in Class among all luxury watercraft and comes on the heels of winning the National Marine Manufacturers Association (NMMA) Innovation Award.  In presenting the award, Watercraft Superstore/PWCToday.com offered praise to the Sea-Doo ...

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PWC market targets Millennials with new features, products

Since the very beginning the personal watercraft industry has bucked convention and marched to its own drummer. Back when boats all followed fairly conservative designs, personal watercraft exploded onto the scene with brilliant colors, bold graphics and a huge, motorcycle-like emphasis on matching clothing, wetsuits and more.  As those initial PWC buyers began having families and the expectation was that ...

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PWC makers build stable, reliable products at accessible price points

The personal watercraft segment by nature is one that breeds an atmosphere of enthusiasm. That enthusiasm is matched by personal watercraft manufacturers, as all are in agreement that the state of the segment couldn’t be more positive. According to data from Info-Link Technologies, personal watercraft sales grew 15.1 percent in 2015 overall. A combination of factors contribute to this increase, ...

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