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Tag Archives: personal watercraft

Sea-Doo GTX named Ski of the Year by Watercraft Superstore, PWCToday.com

The Sea-Doo GTX Limited from BRP was recently named ‘Ski of the Year’ by the Watercraft Superstore and PWCToday.com. The new Sea-Doo GTX Limited was also named Best in Class among all luxury watercraft and comes on the heels of winning the National Marine Manufacturers Association (NMMA) Innovation Award.  In presenting the award, Watercraft Superstore/PWCToday.com offered praise to the Sea-Doo ...

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PWC market targets Millennials with new features, products

Since the very beginning the personal watercraft industry has bucked convention and marched to its own drummer. Back when boats all followed fairly conservative designs, personal watercraft exploded onto the scene with brilliant colors, bold graphics and a huge, motorcycle-like emphasis on matching clothing, wetsuits and more.  As those initial PWC buyers began having families and the expectation was that ...

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PWC makers build stable, reliable products at accessible price points

The personal watercraft segment by nature is one that breeds an atmosphere of enthusiasm. That enthusiasm is matched by personal watercraft manufacturers, as all are in agreement that the state of the segment couldn’t be more positive. According to data from Info-Link Technologies, personal watercraft sales grew 15.1 percent in 2015 overall. A combination of factors contribute to this increase, ...

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SkiSafe Expands Jet Ski and Personal Watercraft Program

LAKE SUCCESS, N.Y. – SkiSafe Insurance announced the expansion of its leading Jet Ski and Personal Watercraft Insurance program to provide coverage for stand-up jet skis. Already the leading insurer of jet skis nationwide, SkiSafe will now offer its broad coverage and affordable premiums to stand-up jet skiers. Executive Vice President Howard Reiff said, "Our studies indicate that stand-up riders are every bit ...

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BRP’s Spark deserves some credit for PWC growth

For our upcoming cover story in the April issue on reaching younger buyers, we asked the fine folks at Info-Link to share the latest data on boat buyer age. The good news was that, for the first time in a long time, the buyer age stayed relatively flat for most categories in 2014, and even declined in some. For the ...

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