Tag Archives: national marine manufacturers association

NMMA names new VP of marketing

NMMA announced the hire of Kevin M. Williams as vice president of marketing. In this new role created in support of the NMMA’s strategic plan to expand the market for recreational boating, Williams will oversee the industry's Discover Boating campaign and the integration of the Discover Boating brand with boat shows. This includes all of NMMA’s paid media, digital marketing, ...

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NMMA report indicates continued sales momentum

The NMMA announced continued momentum of boat sales and boating demand propelled by the COVID-19 pandemic. New boat sales, which reached a 13-year high in 2020, remain at elevated levels – with sales through March 2021 up 30% compared to the 2020 average; demand is at an all-time high as Americans take to the water in record numbers; and dealers are selling ...

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NMMA, Informa, Miami sign contract for MIBS 2022

NMMA, Informa Markets, and the City of Miami Beach took part in an official contract signing ceremony last Friday for the 2022 Miami International Boat Show. The Miami International Boat Show, set to take place Wednesday, February 16 through Sunday, February 20, 2022 over Presidents' Day weekend, is returning its on-land portion to the reimagined Miami Beach Convention Center. In addition ...

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NMMA names new creative, media agency for Discover Boating

As part of the Discover Boating brand evolution strategy recently shared by NMMA and MRAA, independent creative and media agency Cutwater has been selected to lead development of the Discover Boating brand platform and consumer campaign. The agency will report to the NMMA team as part of the consumer-facing awareness work the association manages on behalf of the industry's Discover Boating initiative. "As a ...

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NMMA talks future of boat shows

With peak boating season upon us and live events returning in full force, NMMA is planning for the return of our entire show lineup in September. The boat show experience is unparalleled, providing both a strong sales venue and a powerful marketing engine for the boating industry. With significant pent up demand for live events and heightened demand for boating, elevating the ...

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Legislators reintroduce Recreation Not Red Tape Act

Outdoors Recreation Act

Outdoor Recreation Roundtable recently threw its support behind Senator Ron Wyden (D-OR) and Representative Blake Moore’s (R-UT) reintroduced Recreation Not Red Tape Act to lower obstacles for people to recreate in, improve and prioritize the outdoors. “Outdoor recreation is a major force in the nation’s economy, contributing $788 billion in economic output and supporting 5.2 million jobs. As our industry ...

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Senator proposes incentives for electric boats

Senator Maria Cantwell (D-WA) this week introduced the Fueling America’s Security and Transportation with Electricity Act of 2021 (FAST Electricity Act), which creates a new federal tax incentive to accelerate the manufacturing and adoption of all types of electrified transportation modes ranging from recreational boats to industrial equipment.The FAST Electricity Act, described in the more detail here, would establish a 30% ...

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NMMA calls for action to avoid EU tariff increase

Ahead of a hearing in the U.S. House of Representatives regarding the Biden administration’s trade agenda, NMMA urged the White House, United States Trade Representative Ambassador Katherine Tai, and Commerce Secretary Gina Raimondo to strike an agreement with the European Union that prevents the trade bloc’s 25% tariff on U.S. boats and engines from doubling to 50% on June 1, ...

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NMMA recaps day one of ABC 2021

Washington monument

Yesterday NMMA kicked off the first day of its annual advocacy event, the 2021 virtual American Boating Congress (ABC). The association welcomed nearly 400 attendees and an impressive lineup of speakers, including members of Congress, chiefs of staff, and directors of offices of outdoor recreation (OREC) from around the country. Throughout the initial day of programming, NMMA member companies and ...

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NMMA’s Vasilaros departs for Business Roundtable

NMMA announced today that Nicole Vasilaros, NMMA’s Senior Vice President, Government and Legal Affairs, is moving on from the Association after accepting the role of Vice President, Advocacy and Government Relations at the Business Roundtable. Vasilaros will remain onboard at NMMA through April 23 and following the 2021 American Boating Congress (April 21-22) to ensure a smooth transition.  Vasilaros began at NMMA in 2011, ...

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