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Tag Archives: MRAA

Q & A with MDCE closing keynote Rory Vaden

Self-discipline strategist and business motivational speaker Rory Vaden will present the closing keynote at the 2017 Marine Dealers Conference & Expo, which will be held Dec. 10-13 at the Orange County Convention Center. Vaden’s presentation – “Leaders Take the Stairs: Creating a Culture of Discipline” – will conclude the MDCE event schedule on Wednesday, Dec. 13, at 3 p.m. During ...

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Q & A with MDCE opening keynote Tim Sanders

At this year's Marine Dealer Conference & Expo, Tim Sanders will deliver the opening keynote. His talk, “How Digital Can Supercharge Your Business,” will offer advice on how to leverage customer media, inexpensive content, and targeted social ads to help dealers bring clients through the door. Sanders is an Internet pioneer and New York Times best-selling author. He was an ...

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MRAA Awards will feature comedian James Cunningham as emcee

The Marine Retailers Association of the Americas and the MRAA Educational Foundation has announced comedian James Cunningham will serve as emcee for the MRAA’s 2017 Opening Night Awards Celebration Sunday, Dec. 10, at the Marine Dealer Conference & Expo in Orlando, Fla. Cunningham, who has hosted and performed at numerous events for clients including Pepsi, Frito-Lay, McDonald’s, Walmart, and more, ...

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Barletta Boat Company becomes newest MRAA Platinum Partner

Barletta Boat Company, LLC, manufacturers of Barletta Pontoon Boats, a new entry into the pontoon segment of the marine industry, has become the Marine Retailers Association of the Americas’s newest Platinum Partner Member, the MRAA’s highest level of support. “We are entering the marine business with an all-new approach to dealer and customer relations,” said Bill Fenech, president and co-owner ...

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New continuous certification course launched by MRAA

The Marine Retailers Association of the Americas has rolled out a new educational curriculum for certified dealers that will help them learn the latest trends, strategies and best practices on topics critical to business success. Currently, dealers are certified with a series of “check the boxes” exercises that demonstrates to consultants that they’ve met certification requirements. Once they’ve met all ...

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MRAA delivers dealer development presentation at IBEX

The Marine Retailers Association of the Americas delivered an educational seminar at last week’s International Boatbuilders’ Exhibition & Conference, highlighting methods that manufacturers and suppliers can use to create a competitive advantage through dealer development. Featuring MRAA’s Lead Dealer Certification Consultant Bob McCann as the instructor, MRAA shared how manufacturers and suppliers can save time and money, improve customer loyalty ...

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2017 Boating Industry Movers & Shakers

The 7th annual Movers & Shakers Awards recognizes the top leaders in the boating industry and innovators that are willing to challenge the status quo. They are the people who make the moves that shake up and better their companies and the entire industry. From product entrepreneurs to advocacy champions to leaders in addressing the workforce crisis, these 10 individuals ...

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Lighthouse Media Solutions named official MDCE video marketing partner

Organizers of the Marine Dealer Conference & Expo announced that Lighthouse Media Solutions has been named the official video marketing partner of the 2017 MDCE, to be held Dec. 10-13 in Orlando. Lighthouse Media Solutions has been producing professional, high-quality marketing video for MDCE since 2013. Based out of Hyannis, Mass., the digital multimedia company specializes in lifestyle content marketing, ...

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Lighthouse Media Solutions named official MDCE video marketing partner

Organizers of the Marine Dealer Conference & Expo announced that Lighthouse Media Solutions has been named the official video marketing partner of the 2017 MDCE, to be held Dec. 10-13 in Orlando. Lighthouse Media Solutions has been producing professional, high-quality marketing video for MDCE since 2013. Based out of Hyannis, Mass., the digital multimedia company specializes in lifestyle content marketing, ...

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ORIR continues to form strong bonds with Interior Secretary Ryan Zinke

A coalition of boating industry trade associations continues to form strong bonds with Department of the Interior Secretary Ryan Zinke through their work with the Outdoor Recreational Industry Roundtable. The ORIR includes BoatUS, MRAA and NMMA, as well as the American Sportfishing Association. Combined, the outdoor recreation industry generates $887 billion annually in economic activity and provides an estimated 7.6 ...

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