Tag Archives: MRAA

BoatPAC to host presidential debate virtual watch party

Made in America event

On Tuesday, September 29, BoatPAC — the joint federal political action committee of the MRAA and the NMMA — will host a virtual watch party for the first presidential debate between President Donald Trump and former Vice President Joe Biden. The event begins at 8:30 p.m. ET and will be headlined by MRAA president, Matt Gruhn and NMMA president, Frank ...

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Dealer Week 2020 moves online

MRAA logo

Dealer Week, the annual conference and expo of the Marine Retailers Association of the Americas (MRAA), is moving online in 2020. The event will take place, as scheduled, Dec. 8-11, 2020, on the device of your choice, with a preview event slated for October and a series of educational webinars taking place, beginning in mid-September, available to all registered attendees.  ...

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MRAA adds three new team members

MRAA logo

The Marine Retailers Association of the Americas has hired three new employees in Education Specialist Cecelia Pallotto, Content Manager Jerrod Kelley and Membership Manager Sherri Cuvala. “We are thrilled to welcome Sherri, Cecelia and Jerrod to our MRAA team and to bolster all of the great resources we create and contribute to this great industry of ours,” says Matt Gruhn, ...

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Industry’s ‘Get On Board’ campaign signals success

Get On Board campaign launches

In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine Manufacturers Association (NMMA) to help more Americans experience the restorative health ...

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MRAA launches Virtual Business Development Center

MRAA logo

In an environment where dealers are seeing unprecedented levels of activity and struggling to keep up, one area that can get missed is post-sale follow-up. To solve that issue and promote strong relationships with customers after the sale, MRAA announced its new Virtual Business Development Center (vBDC) for dealerships. Business Development Centers, which have grown in popularity in the marine ...

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‘Get On Board’ campaign offers new social toolkit content

Discover Boating has updated its online toolkit with new visual assets, including a new boating video and social content for industry stakeholders to help amplify the "Get On Board" campaign launched in conjunction with Take Me Fishing. The movement and organization asks the industry to join together and keep boating and fishing top of mind during these last days of summer while also providing ...

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NMMA, MRAA form strategic partnership to expand Discover Boating

NMMA and MRAA today announced the merger of Grow Boating, Inc. into NMMA as part of a redefined strategic partnership between the two organizations. In addition, NMMA in Canada will work with the U.S.-based NMMA and MRAA to develop coordinated campaigns supporting a more unified North American brand.The efforts are designed to better-amplify and expand Discover Boating as the marine ...

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Get On Board webinar this Wednesday

Get On Board campaign

As COVID-19 continues to wear on Americans’ mental health, Discover Boating and Take Me Fishing™ launched a new public service campaign called Get On Board to raise awareness about the wellness benefits of boating and fishing. NMMA invites all members to join the Get On Board and #TheWaterIsOpen movement. A complimentary webinar is happening this Wednesday, July 15 at 2p.m. EST for partners to learn all about the campaign ...

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MRAA launches customer experience education series

Operation Keep Your Customers Boating

With first-time boat buyers flocking to boat purchases in record numbers and overwhelming dealers across North America, the buying and ownership experience is at risk. With this in mind, the Marine Retailers Association of the Americas has announced a new education series of insights and resources designed to help dealership teams deliver world-class customer experiences. MRAA’s “Operation: Keep Your Customers ...

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