Tag Archives: digital marketing

Galati Yacht Sales unveils new online shopping portal

Galati Yacht Sales (GYS) recently announced Yacht Shopper, a new, convenient way for customers to shop online for a yacht. Galati’s sales and marketing team recognizes that consumers want yachting web sites to work the same ways popular real estate and consumer sites work with tools that make online shopping easier, and Yacht Shopper does just that,” says Mary Strauss, ...

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Boost your sales leads with these 4 digital marketing tools

By Ezequiel Arredondo In the past, digital marketing has been viewed as an optional investment for dealers—a means to pull in extra sales leads to supplement the number of customers who are browsing on the dealership’s lot—but now that the internet has become the central source for researching boats, parts and marine services, digital marketing is a must. Dealer Spike ...

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Focus on your SEO strategy to sell incoming inventory

By Pete Batten Summer sales are wrapping up and the hype of buying a new boat may be dying down, but that doesn’t mean now is the time to be idle. Consumers will be turning their attention to units and parts for the fall season, and while you may not have this inventory on the lot, you can begin investing ...

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Increase your ROI by optimizing your online showroom

By Pete Batten Imagine a customer walks into your dealership showroom and there are no units on display. Do you think that customer will still make a purchase? Probably not. So, what about your online showroom? Today most consumers begin the shopping process on the internet, browsing images of units before they ever visit the dealership, which is why it’s ...

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Winning with YouTube video ads: What you need to know

By Matt Sellhorst Have you ever watched a YouTube video while researching a major purchase? Video is one of the best tools for those early stages in the educational spectrum of a boat buyer.  Now, what if you could show your video ad to those people watching videos that are likely in boat shopping mode? With more and more people ...

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Marketing strategies for growth: Changes to Google making an impact

Joe Iribarren, Beyond Creative

By Joe Iribarren These are hard times for many businesses across the globe, including obviously boat dealers. Local governments are forcing some to close completely, some are open for parts and service alone, others are selling virtually, and so on. Regardless of your particular situation, everyone is trying to figure out how to adapt to this ever-changing landscape quickly. I ...

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MarineMax launches new app

MarineMax recently announced the rollout of a new boating app in advance of the Miami International Boat Show and Miami Yacht Show. “The boating industry continues to advance. From smart-tech-systems on boats to the new MarineMax app, the idea is to help customers spend more time on the water and less time taking care of their boat,” said Shawn Berg, MarineMax chief digital officer. “The app ...

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The power of Facebook Live

By Matt Sellhorst If you’re looking for a new marketing avenue to include in your 2020 game plan, Facebook Live video should be at the top of your list.  Let me start with a few facts about the Facebook platform you may not be aware. From there, we’ll dive into a few pointers to help you avoid the major mistakes ...

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Three keys to sales success in your dealership

By Matt Sellhorst The past several years have been what I call “boom” years for most dealers. Sales volume is up, units are up in most segments and times are pretty good. But, could they be better? What happens if there’s a slowdown? Or what if the election cycle triggers the typical uncertainty that could impact sales? If your dealership ...

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