Tag Archives: Brunswick Corp.

Brunswick Corp. launches All Blue Planet initiative

All Blue Planet

Brunswick Corporation launched All Blue Planet, a global initiative focused on inspiring our communities to pursue the restorative power of water through educational programming, events and collaborations. All Blue Planet, in partnership with Freedom Boat Club, will be participating in the Summerfest music festival in Milwaukee, Wisconsin, June 23 through July 9. From noon to 6 p.m. daily, visitors can ...

Read More »

Freedom Boat Club to pass 50,000 member mark

Freedom Boat Club logo

Brunswick Corporation announced that Freedom Boat Club this week is expected surpass 50,000 memberships across its 360 global locations, made up of both corporate locations and a continually growing network of franchise partners. Freedom’s 50,000 memberships cover more than 75,000 global members constituting a growing, energetic, and diverse community of boating enthusiasts. Since Brunswick’s acquisition of Freedom in 2019, the ...

Read More »

Brunswick names senior vice president of enterprise finance, new Boat Group CFO

Brunswick logo

Brunswick Corporation announced that it has named Neha Clark Senior Vice President, Enterprise Finance replacing Brent Dahl who has been appointed to chief financial officer of Brunswick Boat Group. Clark is promoted to a new position that will oversee three global finance functions and teams across the Brunswick enterprise, including Investor Relations, Treasury and Mergers & Acquisitions. Clark joined Brunswick ...

Read More »

Freedom Boat Club acquires Tampa Bay franchise operation

Freedom Boat Club logo

Freedom Boat Club announced that it has acquired the Freedom Boat Club of Tampa Bay franchise operation and territory – the largest territory in the Freedom network. This acquisition includes all 30 current Tampa Bay-based locations, as well as the rights to expand and build new club locations throughout the territory. Located directly north of the Company’s Southwest Florida corporate ...

Read More »

Brunswick Corp. publishes 2021 sustainability report

Brunswick logo

Brunswick Corporation today published its 2021 Sustainability Report, “Together for the Planet,” highlighting the company’s industry-leading sustainability achievements, while also announcing that it has hired Jennifer Koenig as the company’s first chief sustainability officer. The report as well as the addition of this newly created senior level position fortifies Brunswick’s ongoing commitment to advancing enterprise environmental, social, and governance (ESG) ...

Read More »

Brunswick Corp. names new chief technology officer

Brunswick Corporation (NYSE: BC) announced that it has appointed Alexandra Cattelan as its Chief Technology Officer, effective immediately. Cattelan will be responsible for continuing to advance Brunswick’s ACES strategy and, more generally, for maintaining Brunswick’s position of technology leadership in the marine industry. Cattelan has more than three decades of experience leading electric propulsion and advanced mobility programs and organizations, ...

Read More »

Mercury introduces joystick piloting with bow thruster

Mercury Marine achieves Green Masters designation

Mercury Marine, a division of Brunswick Corporation, introduced Joystick Piloting for Outboards (JPO) with Bow Thruster, the industry’s first outboard joystick system with full and seamless integration of a bow thruster. With Mercury outboards now being used on very large boats, this innovative, integrated new system provides the ability to precisely maneuver those large vessels with the same authority and ...

Read More »

Brunswick Corp., Boston Whaler intensify sustainability commitment

Brunswick logo

Brunswick Corporation announced it is expanding its partnership with Arkema, a leader in specialty materials, to develop a fully recyclable fiberglass boat that integrates Arkema’s Elium liquid thermoplastic resin on all the vessel’s composite parts, core, and adhesives. The project is part of Brunswick’s enterprise-wide sustainability program and is expected to allow for hull and structural components to be fully ...

Read More »

Brunswick files patent infringement suit against Volvo Penta

A pair of marine industry giants will once again face off in court, in a patent infringement suit filed by Brunswick Corporation against Volvo Penta of the Americas. Brunswick Corp. is asking the US District Court for the Eastern District of Virginia for an injunction against the further sale of Volvo Penta's Assisted Docking System, as well as damages that ...

Read More »

Mercury earns 11th Green Masters designation

For the 11th consecutive year, Mercury Marine, a division of Brunswick Corporation, has earned a Green Masters designation from the Wisconsin Sustainable Business Council (WSBC). Once again, Mercury achieved a score within the top 20% of all applicants to earn the designation. The Green Masters Program measures companies on a broad range of sustainability categories ranging from energy and water conservation ...

Read More »