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Tag Archives: Brunswick Corp.

Brunswick to retain, reinvent Sea Ray brand

Brunswick Corp. today announced it has ended the sale process for its Sea Ray business, including the Meridian brand. Brunswick said it will retain and revitalize Sea Ray and leverage its premium brand to capitalize on growth opportunities in its sport boat and cruiser product categories. Brunswick also announced it will discontinue Sea Ray sport yacht and yacht models, resulting ...

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Mercury Marine to offer additional digital services

Mercury Marine is known for its marine propulsion technology, but the company also has its own PLM consulting business inside its global headquarters in Fond Du Lac, Wis. Mercury Digital Services provides its clients, including Mercury Marine, technical services and solutions to manage customer product data throughout its lifecycle and drive business outcomes for companies during the product development phase.  ...

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Mercury Marine breaks ground on new NVH facility

Mercury Marine has officially broken ground on a new expansion at its global headquarters in Fond du Lac, Wis. The $10 million investment will add close to 20,000 additional square feet to the more than 2.5 million square-foot campus. With this latest expansion, Mercury has now invested more than $800 million since 2009 in expansion and R&D, with most of the ...

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STEP Ahead Awards honor marine industry women

Three women in the marine industry were recently honored with STEP Ahead Awards. The STEP (Science, Technology, Engineering and Production) Ahead initiative began in 2012 to celebrate women in the manufacturing industry who are making a difference through advocacy, mentorship, engagement, promotion, and leadership. The STEP Ahead Awards highlight the achievements of real women in manufacturing on a national stage. ...

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Repowering redux driven by outboard opportunity

Engine manufactures provide update on market segment Repowering represents a growing and evolving market segment. Eventually, in terms of operating hours, a simple engine tune-up will no longer restore lost power. That’s when the serious repowering discussions often begin. Repowering decisions are based on many factors, including cost, horsepower needs, fuel efficiency, emissions and more.  For many boat owners, repowering ...

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Brunswick releases third quarter results, engine sales increase

Brunswick Corp. reported its marine industry revenue results Thursday for the third quarter of 2017. Net sales for the marine segment increased by 7 percent. Earnings for the company’s boat segment declined, reported Brunswick Chairman and Chief Executive Officer Mark Schwabero. "We faced certain headwinds in the quarter which led to a decline in boat earnings," Schwabero said. Brunswick significantly ...

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