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Tag Archives: MRAA

M&P Mercury becomes Five Star and Brunswick Master Dealer

M&P Mercury recently completed recertification in the highest tier of the Marine Industry Certified Dealership (MICD) program. In order to achieve the designation of Five Star MICD, M&P Mercury met a set of established criteria that includes 30 standards designed to create continuous improvement across all facets of the dealership, including customer satisfaction, operational quality and business performance and practices. ...

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MRAA Foundation Challenge enters final stretch

Colleagues and companies from throughout the retail marine industry have responded in a big way to a special fundraising challenge issued this summer by Dave Briggs, owner of Wayzata Marine. Briggs, who will be running the Chicago Marathon this Sunday, Oct. 9, has dedicated his training efforts to supporting the MRAA Educational Foundation and says he has been overwhelmed by ...

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At the Helm: Tackling the labor shortage


I’ve taken several trips visiting manufacturers and dealers this summer and keep hearing one recurring complaint: We can’t find enough help. There may not be a bigger challenge facing the industry today than the labor shortage. While the problem first reared its head years ago, the recession pushed it to the sideline for many years. Now, as sales have recovered ...

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Women Making Waves: Liz Walz

Liz Walz  Vice President, Marine Retailers Association of the Americas Education: Bachelor’s Degree in Liberal Arts, English Major with a concentration in Creative Writing, Hobart & William Smith Colleges; Spader Business Management’s Total Management 1 Course; currently enrolled in 18-month Leadership Development Program Years in the industry: 17 Companies you have worked for in the marine industry and titles you held within ...

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2016 Boating Industry Bold Moves


We profiled our four 2016 Movers & Shakers, but there are several other industry leaders working to improve boating. The six leaders on the following pages are also making bold moves to advance boating by improving technology, rebuilding iconic brands and raising the professionalism of the entire industry. Fuel solutions  Bill Brackney Manager, Product Engineering and Development, Moeller Marine Products ...

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OneWater Marine signs as MRAA premium retail member

OneWater Marine has finalized an agreement to join the Marine Retailers Association of the Americas as a premium retail member — the association’s highest level of retail membership. OneWater Marine formed in 2014 following the merger of Singleton Marine Group and Legendary Marine and today includes nearly 40 individual dealerships, primarily located in the southeastern United States. “We’re excited to ...

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Priority One awards $15,000 to MRAA members

Priority One Financial Services, Inc. has awarded $15,000 to the Marine Retailers Association of the Americas (MRAA) members who are also Priority One dealer partners since the inception of the program in 2012. As the endorsed F&I outsourcing provider of the MRAA, Priority One has provided MRAA members, who partner with Priority One, $5 for every customer loan that is ...

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Young Leaders Advisory Council seeks applications

The Marine Retailers Association of the Americas is currently accepting applications and nominations for its Young Leaders Advisory Council. Created as an advisory group to represent the needs and thinking of the next generation of marine retailers and to provide additional insight and direction to the MRAA board of directors, the council’s creation was based on a desire to help ...

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Last call: MDCE early bird registration ends today


Marine retailers planning to attend the 2016 Marine Dealer Conference & Expo have just today — Friday, Sept 23 — before special Early Bird Registration pricing expires. Each registration processed before 11:59 p.m. EST today, qualifies for an instant $25 discount per attendee, and members of the Marine Retailers Association of the Americas can also enjoy an additional $75 in ...

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Zenith Dealer Solutions finalizes MRAA platinum partnership

Zenith Dealer Solutions, a specialist in phone lead management for marine dealerships, has joined the Marine Retailers Association of the Americas as a platinum partner — the MRAA’s highest level of corporate partnership. Based in Tempe, Ariz., Zenith offers a full menu of dealer solutions designed to maximize marketing campaigns, properly handle sales leads and recover missed opportunities. A growing ...

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