Fly fishing for women


By Brianna Liestman
October 20, 2015

I love when someone uses their passion for an industry to fulfill a gap they see in the market. I particularly love when that industry is boating. Last year, April Archer launched her own fly-fishing business, Sarabella Fishing, tailored primarily to women and girls. She designs customer fly-fishing... Read more »

Yamaha releases second ‘Fishing with Helm Master’ video

Yamaha Marine Group
September 8, 2015

Yamaha Marine Group announced today the release of “Using a Cast Net with Helm Master,” the second short video in the new “Fishing with Helm Master” series that portrays real-world fishing applications and maneuvering capabilities of Helm Master, Yamaha’s fully integrated boat control system. In... Read more »

New RBFF Fly Fishing Mystery Shopper Study provides insights for retailers

Recreational Boating and Fishing Foundation
August 12, 2015

ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF) and the American Fly Fishing Trade Association (AFFTA) today announced the release of a new mystery shopper study that provides insights for fly fishing retailers. The study shows fly fishing retailers excel over general fishing... Read more »

Record ICAST show bodes well for marine industry

ICAST Starcraft

Craig Ritchie
July 17, 2015

A record turnout at the 2015 ICAST show, held at the Orange County Convention Center in Orlando from July 15 to 17, bodes well for the marine industry, according to manufacturers exhibiting at the event. More than 12,000 dealers, retailers, reps and distributors had pre-registered for the world’s largest... Read more »

“Ladies, Let’s Go Fishing!” announces partnerships with NMMA and RBFF

Boating Industry
July 8, 2015

The highly acclaimed "Ladies, Let's Go Fishing!" educational series announces partnerships with the National Marine Manufacturer's Association (NMMA), Discover Boating, Miami International Boat Show, Recreational Boating and Fishing Foundation (RBFF) and Take Me Fishing. The relationship will serve to... Read more »

Bass Pro Shops launches new fishing initiative

Bass Pro Shops
June 10, 2015

Bass Pro Shops has announced “Gone Fishing,” a major new program to introduce people of all ages, especially urban youth and children overly-focused on their digital devices, to fishing as a gateway to discovering the outdoors. The national program encompasses a variety of significant initiatives... Read more »

Weekly 5: Coast Guard reauthorization passes committee


Boating Industry
May 5, 2015

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on 1. Coast Guard reauthorization passes committee The U.S. House Committee on Transportation & Infrastructure unanimously approved... Read more »

Ocean Master celebrates 40 years of boatbuilding

Ocean Master
April 17, 2015

In 1975, Mark Hauptner built his first 31' center console. Forty years later, the company he founded – Ocean Master – celebrates its history and achievements as it moves into the future. Hauptner didn't back down when people scoffed at the idea of a large, overbuilt, outboard-powered center console.... Read more »

Mercury Marine a sponsor of Major League Fishing “Ultimate Dream” sweepstakes

Mercury Marine
April 1, 2015

FON DU LAC, Wisc. -- Mercury Marine and Major League Fishing have teamed up to offer 30 fishing enthusiasts an “Ultimate Dream” weekend Oct. 9-12. The winners of the Major League Fishing Ultimate Dream Sweepstakes will receive roundtrip airfare to Orlando, Florida, three nights’ hotel accommodations... Read more »

Mercury Marine applauds move to alter red snapper management in the Gulf of Mexico

Mercury Marine
March 17, 2015

FOND DU LAC, Wis. – Mercury Marine, the world leader in commercial and recreational marine propulsion and technology, joins the NMMA and others in support of the new red snapper outline signed this weekend by fish and game representatives from Louisiana, Texas, Mississippi, Alabama and Florida. The... Read more »

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