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Tag Archives: Fishing

RBFF and AREA release Angler R3 Recommendations

The Recreational Boating & Fishing Foundation (RBFF) and the Aquatic Resources Education Association (AREA) announced the release of the Recommendations and Strategic Tools for Effective Angler Recruitment, Retention and Reactivation (R3) Efforts. This document is a product of the two-year partnership between AREA and RBFF to develop guidelines for increasing the effectiveness of angler R3 efforts nationally. "These actionable R3 ...

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46 million people went fishing in 2015


Fishing remains among the most popular outdoor activities for adults, according to the 2016 Special Report on Fishing released today by the Recreational Boating & Fishing Foundation (RBFF) and the Outdoor Foundation at the International Convention of Allied Sportfishing Trades Show (ICAST) in Orlando. The report reveals that more than 2.5 million people had their very first fishing experience in ...

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Senators advocate for Magnuson-Stevens Fishery Conservation and Management Act reauthorization

The recreational fishing industry welcomed the action taken by Sens. Roy Blunt (R-Mo.), Amy Klobuchar (D-Minn.), Claire McCaskill (D-Mo.), Ron Johnson (R-Wis.) and Joe Manchin (D-W.Va.) to recognize the significant economic, social and conservation benefits that saltwater recreational fishing provides to the nation. The five senators recently sent a letter to the Senate Commerce Committee leadership requesting that the recreational fishing community's ...

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Fly fishing for women


I love when someone uses their passion for an industry to fulfill a gap they see in the market. I particularly love when that industry is boating. Last year, April Archer launched her own fly-fishing business, Sarabella Fishing, tailored primarily to women and girls. She designs customer fly-fishing rods made specifically for women and girls. The company’s goal is to empower more women ...

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Yamaha releases second ‘Fishing with Helm Master’ video

Yamaha Marine Group announced today the release of “Using a Cast Net with Helm Master,” the second short video in the new “Fishing with Helm Master” series that portrays real-world fishing applications and maneuvering capabilities of Helm Master, Yamaha’s fully integrated boat control system. In “Using a Cast Net with Helm Master,” Yamaha Saltwater Pro and Captain George Mitchell demonstrates ...

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New RBFF Fly Fishing Mystery Shopper Study provides insights for retailers

ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF) and the American Fly Fishing Trade Association (AFFTA) today announced the release of a new mystery shopper study that provides insights for fly fishing retailers. The study shows fly fishing retailers excel over general fishing retailers in certain areas and also identifies opportunities for improvement. The Retail Customer Experience Assessment: ...

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Record ICAST show bodes well for marine industry

ICAST Starcraft

A record turnout at the 2015 ICAST show, held at the Orange County Convention Center in Orlando from July 15 to 17, bodes well for the marine industry, according to manufacturers exhibiting at the event. More than 12,000 dealers, retailers, reps and distributors had pre-registered for the world’s largest fishing tackle trade show, the highest attendance ever in the event’s ...

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“Ladies, Let’s Go Fishing!” announces partnerships with NMMA and RBFF

The highly acclaimed "Ladies, Let's Go Fishing!" educational series announces partnerships with the National Marine Manufacturer's Association (NMMA), Discover Boating, Miami International Boat Show, Recreational Boating and Fishing Foundation (RBFF) and Take Me Fishing. The relationship will serve to further efforts to encourage the female sector to participate in fishing and boating through educational programming. "We're excited to partner with ...

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Bass Pro Shops launches new fishing initiative

Bass Pro Shops has announced “Gone Fishing,” a major new program to introduce people of all ages, especially urban youth and children overly-focused on their digital devices, to fishing as a gateway to discovering the outdoors. The national program encompasses a variety of significant initiatives designed to introduce audiences that haven’t been exposed to outdoor recreation, and inspire experienced anglers ...

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Weekly 5: Coast Guard reauthorization passes committee


The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com. 1. Coast Guard reauthorization passes committee The U.S. House Committee on Transportation & Infrastructure unanimously approved the Coast Guard Reauthorization Act of 2015 last week. The bill, HR 1987, ...

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