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Tag Archives: Volvo Penta

Onboard for outboards

By David Gee The boat buying public is fully on board for outboards. Retail sales increased for the eighth consecutive year in 2019, nearly reaching pre-recession levels with a 13-year high. “We’re seeing the trend in consumer demand for higher performance engines continue with outboard engine sales growth in 2019 led by engines 200hp-plus, accounting for 27% of sales, and ...

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Costa Sunglasses, Volvo Penta partner with MIBS for marine conservation

For the second year in a row, the Progressive Insurance Miami International Boat Show, presented by West Marine, and Costa Sunglasses are partnering in an effort to expand their commitment to conservation, and encourage attendees to join the movement to #KICKPLASTIC at the 2020 show. Additionally, Volvo Penta has come on board to present the Volvo Penta Conservation Stage with free, daily seminars to ...

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Market Trends: Room for everyone

By Adam Quandt Industry leaders across the recreation marine sector regularly preach the importance of selling the experience of boating, rather than just simply selling the product. With generous room aboard and the ever-increasing versatility of both pontoons and deck boats, manufacturers within these segments of the industry are consistently striving to provide the experience of boating to the many ...

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Volvo Penta announces executive leadership appointments

Volvo Penta of the Americas today announced the appointment of Yichen Gu to vice president of parts and accessories, as well as the promotion of Marcelo Puscar to vice president of marketing. The company said the changes will strengthen Volvo Penta’s growing presence in the marine and industrial industries across Canada, U.S., Central and South America. Gu will assume the ...

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It was great at Elevate!

By David Gee How much fun was that?! Our Elevate plan was to create something new and different for the recreational boating industry; a unique, leader-specific, industry-wide, future-driven, smaller-by-design, strategic conference unlike any the industry had ever seen. And we are pleased and proud to say the first-ever Elevate conference went according to plan - and beyond! The event got ...

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Boating Industry names 2019 Top 100 Dealers

Boating Industry announced its 2019 Top 100 dealers at a black tie gala on Nov. 24 in Orlando. “From the thousands of dealers in North America — and hundreds of nominations — these 100 dealers are the best of the best,” said Top 100 Program Director Jonathan Sweet. “This is the 15th year of recognizing the Top 100 and the ...

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The sterndrive story: What lies beneath the surface

By David Gee To paraphrase something Mark Twain may – or may not – have once said: The rumors of the death of the sterndrive are greatly exaggerated. Now before we get a bunch of angry emails asking who in fact declared the category dead, the answer is no one. Not today. Maybe not ever. Though it’s a fact that ...

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It’s not too late to make your plans for Elevate

By David Gee It's not too late to Elevate! Our first annual strategic conference for leaders, and emerging leaders, in the recreational boating industry, is just a few weeks away, November 22-24, in Orlando. We had several people engage us excitedly on the docks at Fort Lauderdale. One person, a long-time industry marketing person, told us he loves that it ...

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My first day at FLIBS

By David Gee How do you begin to describe it? Over 1,500 boats, most quite large, wedged in bow to stern, gunwale to gunwale, seemingly stretching to the horizon? Yachts that have tenders that cost more than your house, day boats, night boats, bowriders, center consoles...all here at the Fort Lauderdale International Boat Show, and all for sale and looking ...

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Boating Industry names Ron Huibers as 2019 Mover and Shaker of the Year

By David Gee The term “Movers and Shakers” was coined by Arthur O’Shaughnessy in his 1874 poem Ode. It is commonly used to describe those whose achievements are uncommon. For our purposes, the 9th annual Movers & Shakers Awards recognize innovative leaders and pioneers in the recreational boating industry who embrace the challenge of change. Their passion for boating, combined with ...

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