Tag Archives: Volvo Penta

Outboards are in

By David Gee Over 330,000 new outboards found their way to customers in 2020, accounting for the highest sales volume in 20 years, and an increase of 18% over 2019. “The heightened interest in boating amid the COVID-19 pandemic helped to propel outboard engine sales to historic levels last year as more Americans took to the water, on a new ...

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New partnership with Bravada marks milestones for Volvo Penta

Bravada selects Volvo Penta

Luxury houseboat manufacturer Bravada Yachts selected Volvo Penta as the propulsion provider of choice for the builder’s new Atlas V Series 80 x 22 custom lake houseboat, Invictus, located on Lake Powell, Arizona. Invictus marks several important “firsts” for Volvo Penta. The impressive luxury houseboat is the first Bravada houseboat to be powered by Volvo Penta and largest boat in the region to be ...

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The Sterndrive show goes on

By David Gee With a history dating all the way back to 1930, when the first “inboard/outboard” was introduced by Johnson Motor Company, the sterndrive space has seen constant investment, improvement and innovation. And that continues today, especially since the pandemic drove a record rise in boat sales, and perhaps reinvigorated the sterndrive category. “We’ve continued to see consistent demand ...

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Volvo Penta launches fully integrated Assisted Docking System at CES

Volvo Penta Assisted Docking

Volvo Penta has announced the commercial availability of what they are calling "the industry’s first fully integrated Assisted Docking system" against the backdrop of the Consumer Electronics Show (CES). The Assisted Docking system gives the captain better control when docking a boat by automating his or her intentions, compensating for some dynamic variables, such as wind and current, and helping the vessel ...

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Volvo Penta to stop the sales and production of Seven Marine engines

Seven Marine

Volvo Penta has announced the company will put its outboard development on hold, and plans to stop the sales and marketing of Seven Marine engines from January 1st, 2021, as well as phase out production once customer demand is met. The company said in a statement they will, however, continue to support the current outboard customer base by taking full ...

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Volvo Penta’s Martin Bjuve named a top Virginia manufacturing leader

Martin Bjuve Volvo Penta

Virginia Business magazine has recognized Volvo Penta of the Americas’ Martin Bjuve as a top leader in manufacturing in its inaugural Virginia 500 Power Listing. From Volvo Penta’s regional headquarters in Chesapeake, Virginia, Bjuve leads the strategic direction and execution of the company’s operations throughout North, Central and South America and Caribbean, covering marine and industrial markets. Bjuve has held a variety of capacities ...

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Volvo Penta develops new digital platforms

Volvo Penta of the Americas

Volvo Penta has announced a number of initiatives aimed at training, informing and arming dealers with the resources needed to better serve shared customers in the field. The new platforms, which consist of online instructor-led training programs and a series of webinars, are geared toward all facets of dealer business including technical training, sales, warranty, parts and service. Spurred in ...

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Volvo Penta names new president

Volvo Penta recently appointed Heléne Mellquist as president of Volvo Penta. Mellquist will replace Björn Ingemanson who recently announced his retirement. Mellquist currently holds the position as President for the European Division at Volvo Trucks. Her career at the Volvo Group began in 1988 and she has held many senior positions at the company. She has also held the position ...

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Volvo Penta supplies PPE to healthcare workers

Volvo Penta is taking action in response to the prevalent need for Personal Protective Equipment (PPE). At two of its North American facilities, the company is producing and distributing this vital protective gear to healthcare workers in the local communities and beyond. The efforts are part of an ongoing initiative from Volvo Group North America which plans to supply thousands ...

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Onboard for outboards

By David Gee The boat buying public is fully on board for outboards. Retail sales increased for the eighth consecutive year in 2019, nearly reaching pre-recession levels with a 13-year high. “We’re seeing the trend in consumer demand for higher performance engines continue with outboard engine sales growth in 2019 led by engines 200hp-plus, accounting for 27% of sales, and ...

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