Tag Archives: trade show

A majority of the dealers I spoke with did not even consider a social media marketing plan to help promote their booth at the boat show.

Three years ago, our team here at Boating Industry had an identity crisis. We had assembled a collection of editors, sales people, a publisher and a production team that sought to revitalize a brand that had, for the most part, lost its way. The easy decision at the time would have been for our team to continue what it had ...

There’s no more effective method of education than learning from your peers. You can read about an idea, be taught a strategy in a classroom or take a course online, but it’s not the same as learning about it from the person who thought it up and put it to work in their business.  That’s why most of the best ...

When I heard last week that the rumors were true – the International Boatbuilder Exhibition & Conference would be moving to Kentucky in 2010 – I found myself smiling. Now, there’s no doubt I’m biased; my dad lives about an hour from Louisville. But above and beyond that, a once a year trek to South Beach for the Miami boat ...

The National Marine Manufacturers Association (NMMA) announced this morning that it’s combining its Marine Aftermarket Accessories Trade Show (MAATS) with the fall 2010 International Boatbuilder’s Exhibition and Conference (IBEX). This news doesn’t come as a surprise. Trade show producers run a business just like the rest of us, and when times are tough, consolidation is a natural consideration. Plus, it ...