Author Archives: Liz Walz

Grow Boating: What would you do?

In the April issue of Boating Industry magazine, I wrote a column sharing my thoughts about the Grow Boating Initiative. In the past few months, I’ve heard from a handful of industry executives who are concerned about certain aspects of the program.

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Planning for the next Super Bowl

Once you put on a big event for the first time, you start to have a different perspective about all events, whether you’re there as a spectator, a participant or the producer. Take the Super Bowl, for example. The planning that goes into an event like that starts years beforehand, typically three to five years, to be exact. Once that ...

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Efficiency: Not just for the service department

One of my biggest challenges in life is finding a sense of balance between the different roles I play. It seems like most of us are wearing multiple hats at work these days as part of our companies’ efforts to remain profitable in this economy. And then there are our other roles: parents, spouses, caretakers for our family’s elders, coaches ...

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First day back

I find it hard to believe that it’s already the fall, but it feels great to be reunited with the Boating Industry team and with you, the people who keep the marine business running day in and day out.

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