One of the most popular topics of discussion in the industry this year seems to be Internet technology. Whether it’s SEO, mobile marketing, social networking or e-commerce, marine professionals want to know how to expand and improve their online efforts to drive efficiencies and increase sales in their businesses.
That came through loud and clear in the results of the third party Marine Dealer Conference & Expo follow-up survey conducted this winter. But we didn’t want to wait until this year’s conference to satisfy that demand for information.
Instead, we’re asking you to submit your Internet questions via this blog or an e-mail to our staff. In return, we’ll seek out experts on these topics – Internet professionals who specialize in that area, marine executives who have successfully tackled such challenges or both – to get you the answers you desire.
To be honest, we’re seeking answers of our own about how to improve our online efforts. Like so many of you, for example, we’re engaged in social networking through Facebook, Twitter, LinkedIn and our blog site, http://insider.boatingindustry.com. And while we’re fully committed to those efforts, we continue to experiment with ways to better serve you via those mediums.
One such experiment that seems to be working involves our Facebook postings. By using a conversational tone to describe our articles and asking directly for your insight, we’ve been able to gain more feedback from you, which is one of our goals. In general, social media experts agree that Facebook users are looking for a more personal level of interaction, whether they’re communicating with friends, family or businesses.
What Internet strategies are working for you? Are there Internet questions we can research on your behalf? Let us know how we can help.