social media
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Features
Weekly 5: FLIBS plans improvements for 2016
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure…
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Blogs
Despite rules, social media used in workplace
A recent Pew Research Center study found that American adults employed on a part- or full-time basis say social media…
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Features
Weekly 5: Texas flooding leads to lake closures
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure…
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Features
Weekly 5: RBFF launches 60 in 60 program to grow fishing
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure…
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Features
Weekly 5: ABC names additional speakers
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure…
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Top Stories
Weekly 5: Increasing resistance to ethanol mandate
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure…
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Features
Personal experiences drive digital brands
At the International Marina and Boatyard Conference, Steve Chandler held a general session on “Branding in a Digital World.” His…
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Blogs
It’s time for small businesses to get serious about Instagram
I’ve talked about Instagram’s growing significance in the role of digital marketing before. I promise I’m not just hyping up…
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Blogs
New Facebook features help businesses track ad campaigns across locations
If Facebook is a part of your digital marketing strategy, you may want to take note of the latest update.…
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Blogs
#BICoverPics contest ends tomorrow
We’ve been having some fun at Boating Industry with our #BICoverPics social media contest. There have been photos of staff…
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Blogs
Inspired Instagram users more likely to engage in products than other mobile users
More and more marine industry brands are developing a presence on Instagram recently, and understandably so: According to GlobalWebIndex, Instagram…
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Blogs
Snapchat users view four billion videos a day
As with any new social media trend, it’s important to tread lightly and not completely alter your marketing plan when…
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Blogs
Engage in Independence Day excitement
As I have counted down the days to Independence Day, I have daydreamed about all of the activities I will…
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Nicholas Upton
It’s time to take LinkedIn serious
LinkedIn has been around since 2003 and has been seen in various lights. The glowing light of posting all your…
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Features
New video vault provides fresh, organized content for industry
Discover Boating recently released its new video vault on DiscoverBoating.com. The vault’s purpose is to provide a home for fresh…
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Blogs
What to post and not post online
In our March issue, we will offer readers five dos and three don’t’s to online marketing. However, I wanted to…
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