Weekly 5: RBFF launches 60 in 60 program to grow fishing

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com.

1. RBFF launches ’60 in 60′ program

With the goal of bringing more anglers into fishing (and boating), the Recreational Boating & Fishing Foundation has embarked on an ambitious goal: 60 million anglers in 60 months. This initiative, coined “60 in 60” by RBFF, provides an aspirational goal to inspire others in the industry to do their part to help realize this goal.

RBFF’s Take Me Fishing campaign is encouraging new and experienced anglers alike to share their #FirstCatch in its advertising, public relations and social media. Vamos A Pescar has partnered with 2015 American League Rookie of the Year Carlos Correa, who will encourage Hispanic families to get out on the water and make memories.

2. ABC webinar Tuesday

Planning on attending this year’s American Boating Congress for the first time? Then you may want to check out a webinar from NMMA at 1 to 2 p.m. EDT Tuesday, the First Timer’s Guide to the 2016 American Boating Congress.

Learn what to expect during the conference, how to navigate Hill meetings, how to prepare for face to face conversations with members of Congress and get up to speed quickly on top advocacy issues.

Click here to register.

3. North Carolina lawmakers push for stricter death-by-impaired-boating laws

Spurred by the death of a state teen, North Carolina legislators are pushing to make punishments for impaired boating tougher, WSOC TV reported.

The law would make death by impaired boating a Class D felony punishable by a maximum of 17 years in prison.

4. It’s National Small Business Week

The Small Business Administration kicked off National Small Business Week Sunday. Events include webinars, panel discussions, local events and more.

5. How to create social media contests that convert

Looking for ways to improve your social media contests and use them to drive more business?

Here are three case studies from businesses that have successfully run social media contests.

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