If Facebook is a part of your digital marketing strategy, you may want to take note of the latest update.
Facebook has introduced two new features aimed at local business advertisers. They are now rolling out an easier way to automatically add information via the Locations tool and are adding local insights, which are rolling out to pages over the coming weeks.
Locations is geared toward pages for businesses with multiple store locations. The new tool will allow page admins to use information from each location to craft ad copy, links and call-to-action buttons that are customized for each individual location.
Facebook provided the following example in its Facebook for Business post announcing the new features:
“For example, if a café with multiple locations in the Bay area decides to run local awareness ads, it could choose to automatically populate the city name in its ad copy, depending on where the people seeing the ad are. So, people in Menlo Park would see, ‘Join us for lunch in Menlo Park,’ while people in San Francisco would see, ‘Join us for lunch in San Francisco.’ Call-to-action buttons are also dynamic, so when someone clicks on the ‘Call Now’ or ‘Get Directions’ button, they’re connected to the store currently closest to them. This helps advertisers spend more efficiently, since they’re only connecting with people likely to visit the store, and the information they share is hyper-local and relevant.”
The new updates also simplify ad targeting and ad reports are now available for each location, which Facebook says will give businesses greater insight into ad performance than ever before. It will allow businesses to find out which locations are performing best, which will further empower them to advertise more efficiently by focusing ad budgets on the best-performing stores and ads. Basically, tracking the success of digital marketing across locations on Facebook just got a whole lot easier.
So if you’re a multiple-location business who wants to see complete and tangible results, now is the time to begin targeted ad campaigns on Facebook.