social media
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Top News
Discover Boating hosts special event for media, influencers
As part of Discover Boating’s ongoing media relations efforts to generate boating-related news coverage, the brand recently hosted top-tier consumer…
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Uncategorized
Discover Boating hosts immersive press event in Charleston
Earlier this month, Discover Boating, in partnership with Progressive Insurance, hosted an immersive press event in Charleston, S.C. with national consumer lifestyle media…
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Manufacturers
Scuttlebutt announces partnership with Boat Fix
Scuttlebutt the first, free social media platform designed specifically for the boating community, announced its partnership with Boat Fix to deliver…
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News
New social platform launches dedicated to boaters
Announcing the first, free social media platform designed specifically for the boating community – Scuttlebutt. Putting all the information a boater…
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Blog Spotlight
Putting the “I” in ICAST
By David Gee I came, I saw, I cast. Literally. Thousands of people recently descended upon the Orlando Convention Center…
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Blog Spotlight
Want to strengthen your customer service? Use social media
By Ezequiel Arredondo We’ve said it before, and we’ll gladly say it again: Shoppers contact your dealership to shop for…
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Columns
Let’s get digital!
By Adam Quandt Go digital, improve your digital footprint, digital, digital, digital! That’s likely what you’ve been hearing for years…
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Blog Spotlight
How your online reputation might be costing you money
By Joe Iribarren The lyrics “I don’t give a damn ’bout my bad reputation” sounded fun and rebellious when Joan…
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Dealers
Discover Boating sees record web traffic
DiscoverBoating.com saw a 58% increase in total website visitors in July compared to the same period last year, which is a…
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News
Discover Boating partners with social media influencers for promotion
As part of the “Get on Board” campaign, Discover Boating is working with social media influencers to inspire new audiences…
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Blog Spotlight
How social are you?
By David Gee “Even if you have all the money in the world to spend, the best way to market…
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News
New Current Awards to honor social media efforts at MIBS 2020
The inaugural Current Awards, hosted by Social Navigator, will take place on Thursday, February 13th at the 2020 Miami International…
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Blog Spotlight
Marine marketing essentials you need to be doing
By Julie Holemans Let’s face it, marketing trends evolve so fast it’s hard to keep up. Except you have to…
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Blog Spotlight
Leverage Facebook advertising to reach local prospects
By Lauren Labunsky The main reason why Search Engine Marketing (SEM) is such an effective advertising strategy is because people…
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News
Get Social with Discover Boating
Discover Boating has partnered with Thumbstopper to make it easy to get on board with social media. The Get Social…
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News
Social media expert Mari Smith to speak at IBEX
On tap for this year’s Grow Boating Marketing Summit, Digital Marketing: Charting Your Course for Success, Sept. 30, an IBEX…
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Feature
Social media influencers bring new reach to NMMA boat shows
Boat and sportshows are embracing a new trend – social media influencers, also known as individuals with a large following…
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Blog Spotlight
Providing superior customer service on social media
If your dealership has a presence on social media, you will be required to provide customer service through those social…
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Blog Spotlight
Hitting the target with social media ads
Advertising for your dealership on social media is a smart and strategic way to grab the attention of your likely…
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Features
Digital remains preferred marketing platform
Fifth annual survey explores tactics for 2018 Digital marketing continues the preferred platform for most companies in the boating industry.…
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