RBFF
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August/September 2021
Freshwater fishing: Reeling in record revenue and participants
By David Gee Fishing is fun! I discovered that, or re-discovered that to be more accurate, on a recent trip…
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News
RBFF and DICK’s Sporting Goods host female anglers to encourage participation
Women continue to hit the water in droves with female angler participation at 19.7 million in 2020 – an all-time…
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Blog Spotlight
Putting the “I” in ICAST
By David Gee I came, I saw, I cast. Literally. Thousands of people recently descended upon the Orlando Convention Center…
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News
RBFF debuts 2021 Special Report on Fishing
Recreational fishing and boating continues to reach new and diverse audiences according to a new industry study from the Recreational Boating…
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News
Wellness is the focus of National Fishing and Boating Week ‘Get On Board’ Campaign
A new study from Take Me Fishing and Discover Boating uncovers a wellness deficit in America as recreational activities begin reopening amid improving public…
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News
Get On Board Campaign kicks off during National Fishing and Boating Week
The Recreational Boating & Fishing Foundation (RBFF), the National Marine Manufacturers Association (NMMA), and the Marine Retailers Association of the Americas (MRAA) announced the Get On…
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News
Get On Board marketing campaign receives a pair of PR awards
Get On Board, the industry-wide marketing campaign from the Recreational Boating and Fishing Foundation (RBFF), National Marine Manufacturers Association (NMMA),…
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News
Recreational fishing nets five million new and returning anglers in 2020
Fifty-five million Americans age 6+ went fishing in 2020 according to preliminary data from the Recreational Boating & Fishing Foundation’s…
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Blog Spotlight
In it for the Long Haul: Securing the Future of Your Business with Customer Engagement
By Frank Peterson I started my career in sales, spending over 13 years at Mobil Oil Corporation, before opening my…
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News
Get On Board boating and fishing campaign extended
The National Marine Manufacturers Association, the Recreational Boating & Fishing Foundation, and the Marine Retailers Association of the Americas are continuing…
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News
RBFF offers embeddable places to fish and boat map
To continue driving participation in fishing and boating and making angling more accessible to all, the Recreational Fishing & Boating…
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News
NMMA, RBFF and MRAA call for input on retention needs
With a surge in new boating and fishing participants in 2020, it is essential to ensure newcomers embrace fishing and…
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News
New study offers insights for retaining new boaters and anglers
The Recreational Boating & Fishing Foundation (RBFF) released findings of a major national research study in partnership with global market-research firm IPSOS…
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News
NMMA, RBFF + MRAA need input on 2021 retention needs
With a surge in new boating and fishing participants in 2020, it is essential to ensure newcomers embrace fishing and…
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News
New RBFF study offers insights to retain new anglers, boaters
The Recreational Boating & Fishing Foundation (RBFF) announced the findings of a major national research study in partnership with global…
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News
RBFF boat registration program continues to bring boats back to the water
The Recreational Boating & Fishing Foundation (RBFF) announced the results of its Boat Registration Reactivation Program. In all, nearly 30,000…
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News
NMMA reports Get On Board campaign success
This summer, the recreational boating and fishing industry rallied together in support of a public service campaign to encourage consumers…
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News
Ladies, Let’s Go Fishing! announces partnership with Shearwater Boats
The “Ladies, Let’s Go Fishing!” educational series has announced Shearwater Boats as its new official boat partner. The relationship furthers…
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News
RBFF to open 2021 grant cycle for George H.W. Bush Vamos a Pascar Education Fund
The Recreational Boating & Fishing Foundation will open its 2021 grants cycle for the George H.W. Bush Vamos a Pescar Education Fund by October 31, 2020.…
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Feature
Things are looking up for saltwater fishing
By David Gee “I only work so I can afford the amount of fishing required to forget about work.” –Will…
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