personal watercraft
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News
Recreational boating industry trends
Learn which trends took shape in 2025, how dealers are navigating softer demand and what challenges and opportunities leaders see…
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Features
Becoming one with the water
Personal watercraft manufacturers throttle forward on innovation By Adam Quandt Often a gateway to a lifestyle on the water, the…
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Manufacturers
Yamaha adopts plant-derived materials for PWC parts
Yamaha Marine U.S. Business Unit will soon begin to use plant-derived cellulose nanofiber (CNF) reinforced resin in the production of…
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Features
Bring in the jets
By Adam Quandt While the entire recreational marine industry has been extremely hot over the last few years, there’s one…
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Manufacturers
Taiga begins deliveries of Orca electric PWC
Taiga Motors Corporation, an electric off-road vehicle manufacturer, announced it initiated deliveries of its Orca personal watercraft. Taiga’s 2022 Orca…
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BI on the water
On the water: 2021 GTI SE 170 full review
During the 2021 boating season, Boating Industry was lucky enough to have two loaner units from BRP Sea-Doo. We took…
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BI on the water
On the water: 2021 Sea-Doo RXP-X full review
During the 2021 boating season, Boating Industry was lucky enough to have two loaner units from BRP Sea-Doo. We took…
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BI on the water
On the water: Spreading the good word
During the 2021 boating season, Boating Industry was lucky enough to have two loaner units from BRP Sea-Doo. We took to the…
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BI on the water
On the water: First-timer tips
During the 2021 boating season, Boating Industry was lucky enough to have two loaner units from BRP Sea-Doo. We took to the…
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BI on the water
On the water: Here we go!
During the 2021 boating season, Boating Industry was lucky enough to have two loaner units from BRP Sea-Doo. We took…
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Features
Sea-Doo unveils 2022 lineup, enters new territory
By Adam Quandt On the heels of not only redefining its performance segment, but also launching new features across multiple…
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Dealers
EFG Companies launches new VSC product for PWC
EFG Companies, the innovator behind the award-winning Hyundai Assurance program, is now helping personal watercraft dealers diversify their revenue streams…
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August/September 2021
PWC: Aftermarket segment growth leads expansion
By Adam Quandt It’s no surprise that personal watercraft sales are red-hot. Despite inventory issues, consumers seem to want nothing…
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Features
Sea-Doo holds special dealer training events
By Adam Quandt For the last four years, BRP’s Sea-Doo has taken training dealers in its largest market — Florida…
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Features
Dealer readies for busy 2021 PWC season
By Adam Quandt While many parts of the country deal with snow and freezing temperatures, it’s hard to think about…
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Features
Sea-Doo continues to push innovation limits with 2021 lineup
By Adam Quandt Despite a brief slow down in production due to the ongoing pandemic, Sea-Doo hasn’t slowed at all…
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Features
LIQUI MOLY ventures ‘across the pond’ for PWC business
By Adam Quandt For nearly 60 years, LIQUI MOLY has been producing and supplying motor and gear oils, fuel and…
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News
Pro Watercross announces 2021 race season
Pro Watercross recently announced all of its host cities for the 2021 race season. Jacksonville Beach, Florida will kick off…
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August/September 2020
Race circuit offers unique spotlight to dealers, OEMs
By Adam Quandt Adrenaline pumping, hairpin turns, eyes set on finishing first — there’s something about the racing side of…
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Features
Project time leads to boost for PWC aftermarket brands
By Adam Quandt While new and used unit sales might be a dealership’s bread and butter, there is a different…
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