Tag Archives: digital marketing

Discover Boating sees increase in younger web traffic

In the last two years of extraordinary consumer demand for boating and outdoor recreation, Discover Boating, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), saw its site traffic surge, reaching more than 5 million unique visitors for the first time in the brand’s history. And, while the industry is seeing a normalizing of new boat sales through Q1 2022 ...

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Keep your digital brand recognizable for your shoppers

By Sarah Prellwitz If you manage multiple store locations for your dealership, you understand the importance of maintaining a consistent brand experience across all locations. After all, it doesn’t bode well for your brand’s reputation if customers have a vastly different experience when they visit another location. The expectation for brand continuity extends to your online presence. Odds are, your ...

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VETUS launches new website

VETUS has announced the launch of its new website, offering customers an enhanced user experience to coordinate with a unified branding refresh across the company’s digital platforms. The new site features concise content and a user-friendly redesign for simple and speedy navigation, browsing and searching. The visually-driven site showcases VETUS’s capabilities and knowledge as a global innovator for complete marine ...

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Social Navigator hosts the second annual Current Awards

The second annual Current Awards, hosted by Social Navigator, took place on Wednesday, February 16th, in conjunction with the 2022 Miami International Boat Show. The Current Awards is an event to honor, network, and connect with some of the best influencers in the marine industry. The awards were distributed in three categories: Fishing, Sailing/Cruising, and Yachting. The winners of the ...

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2021 Best in Class: Best Digital Strategy

Clemons BoatsSandusky, Ohio Clemons Boats is located on 15 acres of waterfront property in Sandusky, Ohio, along the shore of the Sandusky Bay and Lake Erie. The dealership, as third-generation dealer principal Jason Clemons points out, is in “vacationland,” i.e., where people boat, and not where they live. Jason’s grandfather, Bob, founded Clemons Boats in 1966 when he purchased 10 ...

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KnowWake announces new business portal

KnowWake, a first-of-its-kind, free waterway navigation app powered by real-time updates from the community, announced the official launch of its Business Portal and KnowWake Ads. With over 8,000 businesses and points-of-interest (POIs) currently available to be claimed, business owners can now increase their visibility and connect with new and existing customers. This B2B tool focuses on mobile-advertising, gaining customer attention ...

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MarineMax recognized for online sales during SEA Awards

MarineMax announced receiving a Sitecore Experience Award (SEA) honorable mention in the 'Phy-gital' category for its work with Sagepath, a digital marketing and technology company. SEA selected the entry from more than 140 submissions, recognizing MarineMax's Exclusive Sales Event - Online Experience. "We have some of the most innovative customers and partners in the world leveraging our platform to implement digital-first strategies that ...

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How can you improve online marketing? Make it personal

By Ezequiel Arredondo Are you struggling to connect with your online audience? Does it seem as though even the most carefully crafted ads fall short of achieving your marketing goals? If your ad campaign ROI isn’t where you need it to be, take a long, hard look at who is seeing your ads and whether your ad content fulfills the ...

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Make the most of customers’ micro-moments

By Ezequiel Arredondo Have you noticed in the last year how we seem to use our phones and other digital devices much more frequently? Last year’s surge in digital usage has resulted in our digital interactions becoming more fragmented and sporadic. But did you know that many of these seemingly meaningless interactions are opportunities to connect with motivated buyers? These ...

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Sunseeker to unveil new models in virtual premiere

Sunseeker International has announced it will premiere five new models during a virtual global premiere. Sunseeker will present each of the new models over the next few weeks via a Livestream on the official Sunseeker YouTube channel and Facebook page, commencing with the Manhattan 55 and Predator 55 EVO on Monday, April 19, 2021 at 6 p.m. (UK BST).  During the online event, viewers will ...

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