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Tag Archives: digital marketing

Make or break your business with online reviews

Word of mouth has always been the best advertising strategy for local businesses. When a customer is raving about your dealership to friends, family, neighbors, or co-workers, you’ve hit the jackpot. People are much more likely to trust a personal recommendation than an advertisement. On the other hand, negative talk about your business can be detrimental. Now that both happy ...

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Dealer Spike announces agreement with Mercury Marine

Dealer Spike has agreed to a partnership with Mercury Marine, to enhance the online presence of Mercury-authorized dealerships in the United States. Mercury's dealer partners will now have the opportunity to upgrade to the high-performing custom websites and additional marketing services. As Dealer Spike clients, Mercury-authorized dealers will have access to imagery for product releases and spec data for all inventory units, ...

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Better Together: SEO & SEM

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are a powerful pair. Just like other dynamic duos – Batman and Robin, peanut butter and jelly – they’re better together than apart. They are both highly valuable tools that help your dealership website perform at the highest possible level and bring in more sales opportunities for your business. To take ...

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Get personal with marketing automation

In today’s digital world, dates meet on social platforms instead of coffee shops. People go online to order dinner instead of going out to a restaurant. It would appear that things are going in an increasingly impersonal direction - however, people seem to be craving a personal touch more than ever in their brand experiences. Customers have so many options ...

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The digital marketing strategy every dealer, broker and manufacturer should be using in 2018

Have you ever been on the Internet and noticed ads following you around everywhere you go? Then, you remember you’d been searching for that exact thing or visited that company’s website. It happens virtually every day. What is it, you ask? The technical term is re-targeting (Facebook/Instagram) and re-marketing (Google Display Network). Imagine someone visits your website and views your ...

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Breaking down the basics of ranking high on Google

There is no doubt about it, your dealership website’s search engine ranking contributes directly to the bottom line of your business. Search Engine People statistics show that over half of all clicks on search engine results pages (SERPs) go to the top three results and 75 percent of searchers won’t go past the first page. Failing to invest in your ...

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Two more reasons to target prospects with pay-per-click

If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one of the most valuable aspects of this tool is its ability to target ads toward specific online users. This allows you, as the advertiser, to reach prospects who are more likely than others to purchase from your dealership. Search engine ...

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Digital remains preferred marketing platform

Fifth annual survey explores tactics for 2018 Digital marketing continues the preferred platform for most companies in the boating industry. For the fifth year in a row, we surveyed the readers of our print and digital products about how they market their businesses. We surveyed dealers, service providers, manufacturers, and others in January about how they marketed in 2017 and ...

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Why email is (still) so powerful

You are a successful and busy boating industry professional. Maybe you own or manage a boat dealership, or you hold a managerial role at one. It’s likely that you want to market your business and promote your inventory in the most effective way, but you have limited resources. You just don’t have the time to devote to everything, which is ...

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Earn more customers, win more sales with mobile marketing strategies

A few years ago, dealership marketers may only have considered traditional marketing vs. digital marketing on a desktop computer. They might have expanded their reach with digital by emailing an advertisement instead of printing flyers, or creating graphics to promote a sale on their dealership’s Facebook page. Today, the digital landscape has expanded on a huge scale, and it’s not ...

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