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Tag Archives: digital marketing

Disrupt the customer journey

The customer journey is a popular topic of discussion in the world of digital marketing. These days, it’s not as simple as someone seeing a boat ad in the newspaper and coming into your dealership to purchase it. The constant connectivity that our digital world creates makes it easier to reach prospects and customers, but also requires more strategy and ...

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Optimize your site for voice search

By Lauren Labunsky As smartphones and home voice assistants become more popular, it has become crucial to optimize your dealership website to be featured in voice search results. It is estimated that 65% of people ages 25-49 speak to their voice-enabled devices at least once per day* - these include smartphones, smart watches, Amazon Alexa, Google Assistant, and more. According ...

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Online reputation critical to dealer success

As a boat dealership owner or manager, you’ve likely given your business’ local reputation some thought. Maybe your dealership is known as the friendly neighborhood boat shop where people can relax and browse inventory with a cup of coffee in hand. Maybe you’re the trendy local dealership with the modern space and the latest technology. Or maybe you fall somewhere ...

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Creating content that converts

In the marketing world we always hear the phrase, “Content is King.” We see that ways of consuming content, from reading blogs to streaming video and through any channel in between, is more popular than ever. But what is it about content that draws so much attention? And how can we make sure that our content is performing at the ...

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Social media influencers bring new reach to NMMA boat shows

Boat and sportshows are embracing a new trend – social media influencers, also known as individuals with a large following on social channels and/or blogs that help influence decisions. According to a recent AdWeek article, 92 percent of consumers trust an influencer they follow more than traditional advertising.  To date, NMMA Boat & Sportshows have partnered with more than 100+ influencers, reaching a ...

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Grow Boating announces webinar series to help improve findability, SEO

Grow Boating has partnered with Heather Lutz of Findability University to offer a three-part webinar series to help marine industry businesses develop a findability and search engine optimization (SEO) plan to achieve the online results to boost your bottom line.  Can your customers find your business online? Does your competition show up in search before you do? What can you ...

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Prioritize quality over quantity for best ROI

Email marketing has been around nearly as long as the Internet has existed, but the nature of this digital strategy has changed quite a bit since its inception. While it provides a great platform for reaching customers, it is no longer a wise choice to overload customers with emails. With time, customers have gotten more selective when it comes to ...

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Break into the customer journey with geofence targeting

As digital marketing continues to advance, it becomes more crucial than ever to cater to your prospects throughout the customer journey. But it can be hard enough to implement the right digital strategy to reach your target audience, let alone an individual prospect with his or her own unique actions and experiences. One way to break into the customer journey ...

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The No. 1 non-technical way to win with your website

Let’s continue our conversation about winning dealership websites from last month, but first, let’s test your football knowledge: Do you know what the probability of an NFL team scoring when their starting field position is inside their own 20 yard line? How about starting around mid-field? In the red zone (inside the opponent’s 20 yard line)? I’ll share the answers ...

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Three keys to winning with your dealership website

Is your website equipped to win in 2019? Before answering, there are three key areas that must be considered. First, is your website up to today’s technological standards? Being mobile friendly and fast loading are the two most important. With more and more boat shopping being done on mobile devices and Google’s penalty for slow and/or non-mobile friendly websites, this ...

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