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Tag Archives: digital marketing

Three keys to sales success in your dealership

By Matt Sellhorst The past several years have been what I call “boom” years for most dealers. Sales volume is up, units are up in most segments and times are pretty good. But, could they be better? What happens if there’s a slowdown? Or what if the election cycle triggers the typical uncertainty that could impact sales? If your dealership ...

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Show customers you care — digitally!

By Lauren Labunsky The holidays are here and it’s a great time of year to truly focus on how your dealership is showing customers that you care about them. This could include things like excellent customer service, a special gift or offer, a holiday-themed sale or event, and more. But just as so much of the customer journey has moved ...

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Outshine competitors on the search engine

By Lauren Labunsky Dealers may often wonder – what’s the need to have both Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? If one of these digital marketing tools is at work for the dealership’s digital strategy, isn’t that enough? Doesn’t that mean the dealership website will appear at the top of the search engine results page (SERP), whether ...

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Disrupt the customer journey

The customer journey is a popular topic of discussion in the world of digital marketing. These days, it’s not as simple as someone seeing a boat ad in the newspaper and coming into your dealership to purchase it. The constant connectivity that our digital world creates makes it easier to reach prospects and customers, but also requires more strategy and ...

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Optimize your site for voice search

By Lauren Labunsky As smartphones and home voice assistants become more popular, it has become crucial to optimize your dealership website to be featured in voice search results. It is estimated that 65% of people ages 25-49 speak to their voice-enabled devices at least once per day* - these include smartphones, smart watches, Amazon Alexa, Google Assistant, and more. According ...

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Online reputation critical to dealer success

As a boat dealership owner or manager, you’ve likely given your business’ local reputation some thought. Maybe your dealership is known as the friendly neighborhood boat shop where people can relax and browse inventory with a cup of coffee in hand. Maybe you’re the trendy local dealership with the modern space and the latest technology. Or maybe you fall somewhere ...

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Creating content that converts

In the marketing world we always hear the phrase, “Content is King.” We see that ways of consuming content, from reading blogs to streaming video and through any channel in between, is more popular than ever. But what is it about content that draws so much attention? And how can we make sure that our content is performing at the ...

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Social media influencers bring new reach to NMMA boat shows

Boat and sportshows are embracing a new trend – social media influencers, also known as individuals with a large following on social channels and/or blogs that help influence decisions. According to a recent AdWeek article, 92 percent of consumers trust an influencer they follow more than traditional advertising.  To date, NMMA Boat & Sportshows have partnered with more than 100+ influencers, reaching a ...

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Grow Boating announces webinar series to help improve findability, SEO

Grow Boating has partnered with Heather Lutz of Findability University to offer a three-part webinar series to help marine industry businesses develop a findability and search engine optimization (SEO) plan to achieve the online results to boost your bottom line.  Can your customers find your business online? Does your competition show up in search before you do? What can you ...

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