Tag Archives: digital marketing

Sunseeker to unveil new models in virtual premiere

Sunseeker International has announced it will premiere five new models during a virtual global premiere. Sunseeker will present each of the new models over the next few weeks via a Livestream on the official Sunseeker YouTube channel and Facebook page, commencing with the Manhattan 55 and Predator 55 EVO on Monday, April 19, 2021 at 6 p.m. (UK BST).  During the online event, viewers will ...

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Want to strengthen your customer service? Use social media

By Ezequiel Arredondo We’ve said it before, and we’ll gladly say it again: Shoppers contact your dealership to shop for boat models, but they stay for the customer service. As the buying process becomes increasingly digital, how does this impact dealers’ approach to serving their customers? It turns out consumers have an increased expectation for boat dealers to provide digital ...

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Level 5 launches online boat show platform

With in-person boat shows cancelled across North America and dealers searching for ways to generate leads in prime boat sales season, Level 5 Advertising created a virtual boat show platform and connected dealers in multiple markets to help them showcase boating to potential boat buyers. In both the Cincinnati and Minneapolis markets, dealers reported record-breaking sales to correspond with significantly ...

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Let’s get digital!

By Adam Quandt Go digital, improve your digital footprint, digital, digital, digital! That’s likely what you’ve been hearing for years now frommarketing specialists, colleagues around the industry and the world at large. While an emphasis on embracing the digital landscape has been increasingly important for dealerships each year, the events of the ongoing pandemic have kicked a need for digital ...

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Create better customer connections through emotional marketing

By Ezequiel Arredondo The term “emotional marketing” does not do justice to the persuasive power that this marketing tactic grants your dealership. While it may sound very heartfelt—and it certainly can be, if that’s your goal—emotional marketing pertains to any type of persuasive messaging that’s used to tap into people’s emotions and form a connection. Over the years, studies have ...

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MasterCraft launches digital boat show experience

MasterCraft launches Digital Boat Show

MasterCraft Boat Company announced the launch of a fully digital, immersive experience aimed at engaging with consumers in this dynamic boat show season. This digital platform, named the MasterCraft Experience Digital Boat Show, bridges the gap between consumers seeking a safe, flexible avenue to research the MasterCraft brand and its award-winning line-up, and dealer partners looking to connect with consumers ...

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Tige launches virtual experience

Tige Boats, Inc. recently launched the next-gen and first of its kind Virtual Experience, bringing together boaters worldwide to engage with Tige Boats and ATX Surf Boats on a whole new level. In a modernized world where consumers are online for day-to-day research and shopping, the Virtual Experience allows boat buyers and enthusiasts to experience the Tige/ATX brands, innovations, and ...

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Godfrey Marine announces virtual showcase event

Godfrey Marine, manufacturer of Godfrey pontoons, and Hurricane deck-boats announced plans to showcase the latest introductions for both brands in a 2021 Virtual Showcase Event. The event will take place on Saturday, January 23, 2021 at 2 p.m. EST. As part of the Showcase Event, customers will be guided by product experts to learn more about the newest offerings and ...

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Galati Yacht Sales unveils new online shopping portal

Galati Yacht Sales (GYS) recently announced Yacht Shopper, a new, convenient way for customers to shop online for a yacht. Galati’s sales and marketing team recognizes that consumers want yachting web sites to work the same ways popular real estate and consumer sites work with tools that make online shopping easier, and Yacht Shopper does just that,” says Mary Strauss, ...

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Boost your sales leads with these 4 digital marketing tools

By Ezequiel Arredondo In the past, digital marketing has been viewed as an optional investment for dealers—a means to pull in extra sales leads to supplement the number of customers who are browsing on the dealership’s lot—but now that the internet has become the central source for researching boats, parts and marine services, digital marketing is a must. Dealer Spike ...

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