Tag Archives: digital marketing

Increase your ROI by optimizing your online showroom

By Pete Batten Imagine a customer walks into your dealership showroom and there are no units on display. Do you think that customer will still make a purchase? Probably not. So, what about your online showroom? Today most consumers begin the shopping process on the internet, browsing images of units before they ever visit the dealership, which is why it’s ...

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Winning with YouTube video ads: What you need to know

By Matt Sellhorst Have you ever watched a YouTube video while researching a major purchase? Video is one of the best tools for those early stages in the educational spectrum of a boat buyer.  Now, what if you could show your video ad to those people watching videos that are likely in boat shopping mode? With more and more people ...

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Marketing strategies for growth: Changes to Google making an impact

Joe Iribarren, Beyond Creative

By Joe Iribarren These are hard times for many businesses across the globe, including obviously boat dealers. Local governments are forcing some to close completely, some are open for parts and service alone, others are selling virtually, and so on. Regardless of your particular situation, everyone is trying to figure out how to adapt to this ever-changing landscape quickly. I ...

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MarineMax launches new app

MarineMax recently announced the rollout of a new boating app in advance of the Miami International Boat Show and Miami Yacht Show. “The boating industry continues to advance. From smart-tech-systems on boats to the new MarineMax app, the idea is to help customers spend more time on the water and less time taking care of their boat,” said Shawn Berg, MarineMax chief digital officer. “The app ...

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The power of Facebook Live

By Matt Sellhorst If you’re looking for a new marketing avenue to include in your 2020 game plan, Facebook Live video should be at the top of your list.  Let me start with a few facts about the Facebook platform you may not be aware. From there, we’ll dive into a few pointers to help you avoid the major mistakes ...

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Three keys to sales success in your dealership

By Matt Sellhorst The past several years have been what I call “boom” years for most dealers. Sales volume is up, units are up in most segments and times are pretty good. But, could they be better? What happens if there’s a slowdown? Or what if the election cycle triggers the typical uncertainty that could impact sales? If your dealership ...

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Show customers you care — digitally!

By Lauren Labunsky The holidays are here and it’s a great time of year to truly focus on how your dealership is showing customers that you care about them. This could include things like excellent customer service, a special gift or offer, a holiday-themed sale or event, and more. But just as so much of the customer journey has moved ...

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Outshine competitors on the search engine

By Lauren Labunsky Dealers may often wonder – what’s the need to have both Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? If one of these digital marketing tools is at work for the dealership’s digital strategy, isn’t that enough? Doesn’t that mean the dealership website will appear at the top of the search engine results page (SERP), whether ...

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Disrupt the customer journey

The customer journey is a popular topic of discussion in the world of digital marketing. These days, it’s not as simple as someone seeing a boat ad in the newspaper and coming into your dealership to purchase it. The constant connectivity that our digital world creates makes it easier to reach prospects and customers, but also requires more strategy and ...

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