Home » Tag Archives: Carl Blackwell

Tag Archives: Carl Blackwell

Longtime NMMA CMO Carl Blackwell steps down

NMMA today announced that Carl Blackwell, its longtime chief marketing officer and president of Discover Boating, has decided to step down. The move comes as the Discover Boating campaign reaches key milestones and hits its stride in attracting new boaters to the boating lifestyle. The association has tapped Ellen Bradley, NMMA chief communications officer, to lead both marketing and communications. ...

Read More »

Grow Boating, MRAA launch part II of first-time boat shopper course

As part of its educational partnership, Grow Boating and MRAA are now offering the second course – Selling to First-Time Boat Shoppers’ Motivations – in a three-part series of e-learning courses, which can be viewed at www.mraa.com/GrowBoating.  The purpose of the series, Grow Your Dealership with First-Time Boat Buyers, is to transform Discover Boating’s research of first-time boat buyers into education, tools and resources that ...

Read More »

Grow Boating expands 2018 Marine Dealer Conference & Expo support threefold

With the mission of providing marine retailers with education, tools and resources to apply with in their businesses, Grow Boating Inc. has expanded its support of the 2018 Marine Dealer Conference & Expo. Through this educational partnership, attendees will have the chance to expand their learning experiences at MDCE through the Pre-Conference Workshops, the MRAA Special Presentation, and the MDCE ...

Read More »

Grow Boating and MRAA expand educational partnership

Grow Boating Inc. and the Marine Retailers Association of the Americas are renewing and expanding their education partnership, which began in 2017, the two organizations announced today. Under the new terms of this relationship, Grow Boating and MRAA are developing marine dealer education and training to be offered online and at the Marine Dealer Conference & Expo, Dec. 9-12 in ...

Read More »