Tag Archives: Carl Blackwell

NMMA presents Charles Chapman Award at MIBS 2020

The NMMA honored Carl Blackwell, the NMMA, and Joe Lewis, Mount Dora Boating Center & Marina, with the 2020 Charles Chapman Award, most notably for their leadership as Grow Boating president and chairman, respectively, dedicating their careers to getting new boaters on the water and helping guide new boaters into boat ownership. The Chapman Award recognizes individuals or groups within ...

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Marine Marketers of America announce 2019 Neptune Award winners

Marine Marketers of America (MMA) announced the winners of the 2019 Neptune Awards for Marine Marketing Excellence during the Miami Boat Show.  “Winning a Neptune Award communicates the highest level of marketing achievement in the boating industry,” said MMA President Wanda Kenton Smith. “This year’s field of entries represents a stellar mix of outstanding marketing initiatives launched and executed by ...

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Longtime NMMA CMO Carl Blackwell steps down

NMMA today announced that Carl Blackwell, its longtime chief marketing officer and president of Discover Boating, has decided to step down. The move comes as the Discover Boating campaign reaches key milestones and hits its stride in attracting new boaters to the boating lifestyle. The association has tapped Ellen Bradley, NMMA chief communications officer, to lead both marketing and communications. ...

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Grow Boating, MRAA launch part II of first-time boat shopper course

As part of its educational partnership, Grow Boating and MRAA are now offering the second course – Selling to First-Time Boat Shoppers’ Motivations – in a three-part series of e-learning courses, which can be viewed at www.mraa.com/GrowBoating.  The purpose of the series, Grow Your Dealership with First-Time Boat Buyers, is to transform Discover Boating’s research of first-time boat buyers into education, tools and resources that ...

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Grow Boating expands 2018 Marine Dealer Conference & Expo support threefold

With the mission of providing marine retailers with education, tools and resources to apply with in their businesses, Grow Boating Inc. has expanded its support of the 2018 Marine Dealer Conference & Expo. Through this educational partnership, attendees will have the chance to expand their learning experiences at MDCE through the Pre-Conference Workshops, the MRAA Special Presentation, and the MDCE ...

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Grow Boating and MRAA expand educational partnership

MRAA logo

Grow Boating Inc. and the Marine Retailers Association of the Americas are renewing and expanding their education partnership, which began in 2017, the two organizations announced today. Under the new terms of this relationship, Grow Boating and MRAA are developing marine dealer education and training to be offered online and at the Marine Dealer Conference & Expo, Dec. 9-12 in ...

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