Tag Archives: Brunswick

Last week, Minnesota State Senator Rob Kupec (DFL Senate District 4) visited Brunswick Corporation’s New York Mills operation. The visit provided the senator with a comprehensive overview of Brunswick’s substantial manufacturing presence of Lund and Crestliner boats in Minnesota. Brunswick, and NMMA staff, highlighted the marine industry’s significant impact to the state’s economy, as well as the crucial challenges and ...

Brunswick Corporation recently reported results for the third quarter of 2023. For the third quarter of 2023, Brunswick reported consolidated net sales of $1,593.6 million, down from $1,698.2 million in the third quarter of 2022. The company said third quarter sales were below prior year with lower wholesale orders resulting from field inventory reaching normal levels and softer retail market ...

Brunswick Corporation has been named to the 2023 Forbes World’s Best Employers list for the fourth consecutive year. Of the thousands of companies surveyed for this honor, Brunswick ranked in the top 30 percent overall of the 700 companies that made the final list. “We are thrilled to be recognized for a fourth consecutive year on the Forbes World’s Best ...

Bayliner Boats launched its new brand identity bringing a revitalized energy to the boat builder known for creating cruising, fishing, and sport model options. The brand refresh represents one of the most comprehensive redesigns in the company’s 65-year history driven by consumer research. “Many Bayliner owners are first-time boat buyers, and our vision for this redesign was to fully represent ...

Brunswick Corporation recently named Dean Harris president, Rayglass Boats. Harris will officially begin his role on October 1, 2023. Harris joined Brunswick in 2002 and most recently served as the Regional Manager for Mercury Marine in New Zealand for the last 16 years. Harris has more than two decades of marine sales experience and previously served as a national sales manager ...

Brunswick Corporation announced the acquisition of Fliteboard. Fliteboard, which combines advanced hydrofoils and electric propulsion on the water, allows Brunswick to enter the emerging, electric-foiling surfboard market and presents the opportunity for technological, manufacturing, commercial, and consumer synergies with the existing Brunswick portfolio. Fliteboard will operate as a business within Mercury Marine. “Fliteboard’s exceptional brand appeal and its advanced eFoiling ...

Mercury Marine introduced the Avator 20e and 35e electric propulsion systems. The new models join Mercury’s electric propulsion lineup alongside the Avator 7.5e outboard, which launched at the Consumer Electronics Show (CES) in January. Two more electric outboard products will be unveiled in the coming months as Mercury advances in electric propulsion.  “We’re thrilled to advance our electrification strategy and ...

Brunswick Corporation recently named Lenn Scholz president, Boston Whaler and Jeromie Johnston president of Lund Boats. Both announcements are effective immediately. Scholz, who has been the president of Lund Boats for the past two years, is a marine industry veteran with nearly three decades of experience in various roles across the Brunswick organization. Prior to leading Lund, Scholz managed the ...

Harris Boats, a Brunswick Corporation brand and business, has named Brian Athmer as its new president. In this role, Athmer will oversee the entire portfolio of Harris premium pontoon models, including the award-winning Grand Mariner and Solstice. Athmer joined Brunswick in 2022 and most recently led the Program Management Office for Brunswick Boat Group overseeing multiple new product program and ...

On June 13, Brunswick Corporation reported an IT security incident that impacted some of its systems and global facilities. At the time of the incident, the company said it immediately activated its response protocols, which included pausing operations in some locations, and engaging leading security experts and law enforcement to assist. “Since that time, thanks to the hard work of ...