Brunswick Corporation announced that its Sea Ray, Boston Whaler and Mercury Marine brands have set multiple records during the 2019 Ft. Lauderdale International Boat Show.  Sea Ray, which launched a new 320 Sundancer Coupe at Ft. Lauderdale, saw an 80% increase in show sales from a year ago. Brunswick said Boston Whaler continues to benefit from significant year-over-year sales growth ...

By David Gee How do you begin to describe it? Over 1,500 boats, most quite large, wedged in bow to stern, gunwale to gunwale, seemingly stretching to the horizon? Yachts that have tenders that cost more than your house, day boats, night boats, bowriders, center consoles...all here at the Fort Lauderdale International Boat Show, and all for sale and looking ...

Brunswick Corporation (NYSE: BC) announced that it will make its debut as an exhibitor at the 2020 Consumer Electronics Show (CES) in Las Vegas, Jan. 7-10, 2020.  Brunswick said it will highlight its technology leadership in recreational boating while showing how its ACES strategy of autonomy, connectivity, electrification and shared access will help define the future of the marine industry.  ...

With a bold new model making its world premiere, an increased presence on-water at the Bahia Mar, and twenty boats on display across two locations, Boston Whaler said it plans to make a big impression on visitors to the 2019 Fort Lauderdale International Boat Show. “We’re thrilled to introduce a new model that heralds the return of adventurous overnighting: the ...

Brunswick Corporation (NYSE: BC) today reported results for the third quarter of 2019. "Our third quarter performance reflects the continued successful execution of our marine strategy and reinforces the tremendous confidence we have in the future growth opportunities within each of our businesses," said Brunswick chief executive officer David Foulkes. "Both gross and operating margins expanded during the quarter, despite ...

Mercury Marine’s annual “Fill the Boat to Cast Out Hunger” food drive to benefit the Fondy Food Pantry has raised close to $13,000 — a new record for food and cash donations. For a full week, Mercury employees in Fond du Lac participate in one of the most popular company events of the year. In 2019, Mercury employees contributed 4,811 pounds of nonperishable food ...

Continuing its celebration of 60 years of boatbuilding, Sea Ray will officially debut the newest addition to the Sundancer family, the Sundancer 320 Coupe Outboard, at the Fort Lauderdale International Boat Show, Oct. 30–Nov. 3. Prior to the official debut, Sea Ray offered a sneak peek of the new coupe during a multi-day launch event in Miami, Oct. 11–12, featuring ...

It was just three years ago when the idea of creating a Student Angling Tournament Trail (SATT) was beginning to unfold. The idea was simple, create a tournament trail for student anglers while using a Lund boat and Mercury engine raffle to raise money for the circuit. Just a short three years later, and with a tremendous support group behind ...

Freedom Boat Club, a division of Brunswick Corporation (NYSE: BC), has announced its 200th franchise location. The official announcement was made during the 2019 IBEX Marine Trade show in Tampa. Glenn Bergoffen, owner of the Tampa area franchise locations, has added another location – this one in Madeira Beach, Florida.  “Reaching our 200th location is quite a milestone for Freedom Boat Club,” said John ...

Brunswick Boat Group, a division of Brunswick Corporation (NYSE: BC), has officially opened its new, 45,000 square foot technology center in Edgewater, Florida, home to the industry’s most formidable boat product development, engineering and design teams. The opening of this facility is the culmination of a strategy that was announced in late January, designed to bring engineering and design functions ...