Tag Archives: Brunswick

Mercury Marine names new VP, GM of eSolutions

Mercury Marine achieves Green Masters designation

Mercury Marine, a division of Brunswick Corporation, has named Perissa Millender Bailey vice president and general manager, eSolutions. This new position on Mercury’s leadership team will be responsible for leading the company’s electrification business and product development strategy. Millender Bailey joins Mercury following an 18-year career with Ford Motor Company, most recently serving as the company’s global technology strategy and ...

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Sea Ray launches new SLX 260 outboard

Sea Ray names new president

Sea Ray has announced the launch of its SLX 260 and SLX 260 Outboard, the company’s first boat designed by an all-women design team and the first Sport Boat to showcase the new SLX design language.  The design team was led by Sea Ray Senior Design Manager Carrie Fodor and Brunswick Boat Group Senior Industrial Designer Kristin McGinnis. “This launch ...

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Freedom Boat Club accelerates Upper Midwest growth

Freedom Boat Club logo

Freedom Boat Club, operator of the largest fleet of recreational boats in the world, and a division of Brunswick Corporation, announced that it is adding five new corporate club locations in Wisconsin during the summer 2022 boating season. The additions support Freedom’s growth plans in the Upper Midwest giving members 13 locations to choose from in a three-state area (Illinois, ...

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ABC 2022 officially kicks off

American Boating Congress

The recreational boating industry’s annual advocacy event, the 2022 American Boating Congress (ABC), has kicked off in Washington, D.C. with full programming beginning today, Thursday, May 12 at 8 a.m. The NMMA is welcoming over 200 industry stakeholders to this year’s American Boating Congress, many of which will head to Capitol Hill on Thursday to meet with members of Congress ...

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Brunswick announces new locations for BoatClass

Brunswick logo

Brunswick Corporation has announced new locations for BoatClass, a on-water training program designed to teach boating safety and assist boaters in gaining confidence on the water. “We are welcoming new boaters into our industry every day, so it is imperative that we expand to new locations to help ensure they have access to the best safety and boating education experience,” ...

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Navico joins Responsible Business Alliance

Navico, a division of Brunswick Corporation’s Advanced Systems Group (ASG), announced it has joined the Responsible Business Alliance (RBA) as a Supporter Member this month, becoming the first company focused on marine electronics to join the industry coalition dedicated to corporate social responsibility in global supply chains. “We are a strong believer in the vision and mission of the RBA, ...

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Brunswick names senior vice president of enterprise finance, new Boat Group CFO

Brunswick logo

Brunswick Corporation announced that it has named Neha Clark Senior Vice President, Enterprise Finance replacing Brent Dahl who has been appointed to chief financial officer of Brunswick Boat Group. Clark is promoted to a new position that will oversee three global finance functions and teams across the Brunswick enterprise, including Investor Relations, Treasury and Mergers & Acquisitions. Clark joined Brunswick ...

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Freedom Boat Club acquires 350th Location

Freedom Boat Club logo

Freedom Boat Club, a division of Brunswick Corporation (NYSE: BC), announced its 350th location, doubling of the number of locations in the Freedom network since the company was acquired by Brunswick in May 2019.  Over the past three years, Freedom has added 180 new locations. The 350th location will be in Silkeborg, Denmark – Freedom’s first club location in Scandinavia.  “We are ...

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Mercury releases 2021 sustainability reports

Mercury Marine achieves Green Masters designation

Mercury Marine, a division of Brunswick Corporation, released its 2021 sustainability report. The report details the company’s progress through the end of 2021 in advancing its sustainability mission around four key pillars: Energy, Environment, Product and People. The report’s 2021 sustainability highlights and accomplishments include: Earning the Corporate Energy Management award from the International Association of Energy EngineersDeveloping a zero-direct-emissions ...

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Brunswick Boat Group hosts annual training course

Sea Ray, Bayliner and Heyday recently came together in St. Augustine, Florida for a week-long, hands-on gelcoat repair training course.  “Our instructional program is designed to train techs from our dealer partners so that they can be more efficient with their warranty service while ensuring that they deliver a high-quality repair,” said Tammie Chapman, Senior Manager, Warranty, Brunswick Boat Group. ...

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