Mercury Marine presented its 2019 Customer Satisfaction Index (CSI) Award to more than 250 boat dealerships that embody the highest levels of service, according to customer evaluations. “We continually strive for service excellence and to ensure that our dealers share that same vision,” said Jim Helmick, Mercury Marine director of field service development and operations. Mercury Marine measures consumers’ satisfaction ...

Sea Ray is debuting the brand-new SLX-R 400e Outboard featuring cutting-edge technology paired with high- performance propulsion, elevated design elements and the orchestrated excellence of the SLX 400 at the Consumer Electronics Show in Las Vegas. “CES presents a unique opportunity to debut the new SLX-R 400e in front of an audience that will truly appreciate its beauty, capabilities and ...

Boston Whaler honored its longtime employees during a Service Awards ceremony held on December 3. Awards were presented to employees who have been a part of the organization for 5 or more years. In total, more than 120 employees were honored at the ceremony, where they were each presented with a gift and posed for a photo with president Nick ...

Freedom Boat Club Jacksonville announced Luke Bickerstaff has joined the organization as the assistant director of marketing. Bickerstaff will be responsible for all ad design and copywriting. He will manage the franchise’s social media, assist in writing for video scripts and press releases and will be responsible for marketing analytics. Bickerstaff will work directly with Lisa Almeida, the co-owner of Freedom ...

Lowe Boats has named Greg Falkner as general manager effective immediately.  Falkner joins Brunswick from Harley-Davidson where he worked in a variety of leadership positions since 2001, most recently leading H-D’s Parts and Accessories Product Portfolio where he led a team of category & product managers in the developed and execution of consumer-driven growth plans for this $400 million business. ...

Mercury Marine announced that proceeds from sales of a special, Bahamas‑themed T‑shirt have resulted in a donation of more than $15,000 to the American Red Cross in support of Hurricane Dorian relief efforts. With a pledge to donate the profits, Mercury began offering the shirt at its apparel website, MercuryDockstore.com, shortly after Dorian hit the Bahamas in early September. The ...

Freedom Boat Club, a division of Brunswick Corporation (NYSE: BC) and the nation’s oldest and largest boat club and boat club franchisor, has just completed the largest franchise conference in company’s 30-year history and its first since being acquired by Brunswick.  The theme of the event, Expanding Horizons, celebrated three decades of success with a recognition of the now more than 200 ...

Brunswick Corporation announced that its Sea Ray, Boston Whaler and Mercury Marine brands have set multiple records during the 2019 Ft. Lauderdale International Boat Show.  Sea Ray, which launched a new 320 Sundancer Coupe at Ft. Lauderdale, saw an 80% increase in show sales from a year ago. Brunswick said Boston Whaler continues to benefit from significant year-over-year sales growth ...

By David Gee How do you begin to describe it? Over 1,500 boats, most quite large, wedged in bow to stern, gunwale to gunwale, seemingly stretching to the horizon? Yachts that have tenders that cost more than your house, day boats, night boats, bowriders, center consoles...all here at the Fort Lauderdale International Boat Show, and all for sale and looking ...

Brunswick Corporation (NYSE: BC) announced that it will make its debut as an exhibitor at the 2020 Consumer Electronics Show (CES) in Las Vegas, Jan. 7-10, 2020.  Brunswick said it will highlight its technology leadership in recreational boating while showing how its ACES strategy of autonomy, connectivity, electrification and shared access will help define the future of the marine industry.  ...