Tag Archives: Brunswick

Minnesota State Representatives Mary Franson (08-A) and Jordan Rasmusson (08-B) this month visited Brunswick’s Lund and Crestliner operation in New York Mills. During the visit, Representatives Franson and Rasmusson met with members of the Brunswick leadership team to discuss key issues impacting the recreational boating industry. In Minnesota alone, the recreational boating industry generates more than $3 billion in economic ...

Freedom Boat Club, a division of Brunswick Corporation, announced the opening of its first franchise locations in the United Kingdom. Consistent with Freedom’s growth strategy to scale its European footprint, the two new locations in Windermere and Torquay, provide its global membership base access to some of the top boating destinations in the UK. Now with 33 locations across the UK, ...

Brunswick Corporation has now partnered with Global Icons, a brand licensing agency. Through this partnership, Global Icons and Brunswick will collaborate to extend the reach of Brunswick’s portfolio of leading brands into additional strategic licensing programs for their current and future consumers. Brunswick’s portfolio of brands includes Boston Whaler, Sea Ray, Lund and Mercury Marine, among others. Global Icons will ...

Manufacturers By Adam Quandt Sustainability is certainly not a new notion to our world; however, the idea of sustainability and operating business sustainably has gained more and more momentum over the last few years, especially as we look at the recreational boating industry of both today and the future. “Innovation is alive and well in the recreational boating community. We’re ...

By Adam Quandt Peanut butter and jelly, Mike & Ike, yin and yang, all things we’ve known to go together. But water and electricity? Not so much. However, with the help of new technologies, new partnerships and much more, marine manufacturers are changing that mindset. With an emphasis on creating more environmentally-friendly products to meet an evolving consumer expectation, boat ...

By Wanda Kenton Smith One of Dave Marlow’s most memorable childhood boating experiences involved a sinking boat and rescue mission.  He and his brother were enjoying a fun sightseeing adventure in Norfolk Harbor with their grandfather aboard his small 14-foot aluminum jon boat with a Mercury 9.8 outboard to view the big ships. On the return leg, his brother asked ...

Brunswick Corporation (NYSE: BC) has announced the formation of Navico Group, which will replace its current Advanced Systems Group (ASG). Navico Group will continue to be led by Brett Dibkey and represents a complete organizational integration between the legacy ASG business with two key acquisitions that were completed in late 2021 – Navico and RELiON Battery LLC.   The newly formed ...

Brunswick Corporation recently reported results for the second quarter of 2022. "For the second quarter, we delivered our first ever quarter with $300 million of adjusted operating earnings, and together with record revenue and EPS, continued our trend of exceptional performance in a challenging macro-economic landscape. We maintained our strong focus on cost control and operational efficiencies, while still continuing ...

Mercury Marine announced a partnership with Alliant Energy to build a 5-megawatt, 32-acre solar array in eastern Fond du Lac County to advance the company’s sustainability initiatives and the region’s growing commitment to renewable energy. The Ledgeview Solar Project, pending review and approval by the Public Service Commission of Wisconsin in the coming months, is the first to be developed under ...

Brunswick Corporation’s Venture Group (BVG), which comprises the company’s Bayliner, Heyday, Trophy, Quicksilver and Uttern boat brands, has announced the installation of an array of photovoltaic solar panels at its location in Vila Nova de Ceveira, Portugal. The new array, which sits atop a 3,000-square-meter segment of the facility’s roof, comprises 535 panels that will generate approximately 40% of the ...