Tag Archives: Boston Whaler

Boston Whaler names new president

Brunswick Corporation recently announced that Kris Neff has been named president, Boston Whaler and Nick Stickler has been appointed vice president of category management and strategic planning at Mercury Marine. Both announcements are effective immediately. Neff joined Brunswick in 2005 and over the past 16 years, has excelled in a variety of roles of increasing responsibility across many divisions. Most ...

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Boston Whaler celebrates 50 years of Outrage innovation

Boston Whaler hosted a special  homecoming event in Quincy, Mass., to celebrate the launch of its new 420 Outrage Anniversary Edition and commemorate the 50-year anniversary of the original Outrage’s debut. The first Outrage ever produced, Hull #001, owned by the Marine Biological Laboratory, was on display alongside the new 420, marking a union five decades in the making. “This ...

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Boston Whaler team members deliver a “Boatload of Backpacks”

For the 11th consecutive year, Boston Whaler held its annual “Boatload of Backpacks” school supply drive. The event was conceived as a way to help local elementary students and teachers by contributing items that support their education and well-being as the school year gets underway. Employee contributions of money and school supplies were matched by Boston Whaler to build supply ...

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Boston Whaler introduces new 420 Outrage Anniversary Edition

Boston Whaler has debuted a new version of its flagship model: the 420 Outrage Anniversary Edition. The new Anniversary Edition retains everything boaters love about the original 420 Outrage — incredible ease of use, expansive seating and gathering spaces, a well-appointed cabin, purposeful amenities, great fishability and flawless performance — and builds on these aspects with the latest technology, updated ...

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Boston Whaler, Sea Ray launch new boat owner apps

Two of Brunswick Corporation’s leading boat brands, Boston Whaler and Sea Ray, announced the launch of the “MyWhaler” and “Sea Ray+” apps, designed to improve the boat ownership experience by reducing friction across the entire ownership journey. The apps, which were officially announced during Brunswick’s Next Wave Investor Day in May, punctuate Brunswick’s ACES strategy with an off-board platform that highlights the Company’s ...

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Brunswick reopens Flagler County plant to expand Boston Whaler production

Brunswick reopens Boston Whaler

Brunswick Corporation and Boston Whaler held a groundbreaking ceremony ahead of the reopening of its 225,000 square foot Flagler County manufacturing facility to expand production due to record demand for Boston Whaler’s line of fiberglass boats. The expansion will increase production by 40% and bring more than 400 jobs to the local economy over the next 18-24 months.  The event was ...

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Boston Whaler relaunches bostonwhaler.com

new BostonWhaler.com

Boston Whaler has unveiled a fully revamped website. Designed to provide a more user-friendly experience, the site offers improved navigation and functionality, with several new features that make it easier for boaters to find information and answers. “The new bostonwhaler.com demonstrates our commitment to providing an immersive and intuitive brand environment for our customers,” said Melanie Whaley, Director of Marketing ...

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Brunswick Corporation expands boat production capacity

Brunswick logo

Brunswick Corporation is increasing production capacity at three of its global boat manufacturing facilities to meet unprecedented consumer demand and assist in replenishing historically low field inventory levels. Brunswick will reopen its 225,000 square-foot Palm Coast, Florida boat manufacturing facility to expand dedicated manufacturing capability for Boston Whaler products by an additional 40%. The Palm Coast facility, which has been ...

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MarineMax and Boston Whaler announce Guy Harvey Ocean Foundation partnership

Guy Harvey Ocean Foundation

MarineMax and Boston Whaler have announced a partnership with the Guy Harvey Ocean Foundation (GHOF). MarineMax Director of Marketing, Abbey Heimensen, says, "We are very excited to share that MarineMax and Boston Whaler have partnered with Guy Harvey! Through this collaboration, we will be able to share the Guy Harvey Ocean Foundation message with our customers and introduce their audience to MarineMax and ...

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Boston Whaler hosts themed holiday villa in charity event

Night of a Million Lights

Boston Whaler has partnered with the non-profit Give Kids The World Village in Kissimmee, FL, to sponsor a villa as part of its “Night of a Million Lights.” From November 13 to January 3, visitors can purchase tickets to the socially-distanced holiday light spectacular, enabling them to stroll among more than 3.3 million dazzling lights; ride the Village’s unlimited attractions; ...

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