Brunswick Corporation recently named Lenn Scholz president, Boston Whaler and Jeromie Johnston president of Lund Boats. Both announcements are effective immediately. Scholz, who has been the president of Lund Boats for the past two years, is a marine industry veteran with nearly three decades of experience in various roles across the Brunswick organization. Prior to leading Lund, Scholz managed the ...
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Boston Whaler releases updated 350 and 380 Realm
Boston Whaler heads its 2023 Miami International Boat Show exhibit with an updated release of its 350 and 380 Realm, with new styling and performance. “It’s been an extraordinary year for Boston Whaler, and we are thrilled to kick-off the 2023 season at one of the industry’s most iconic events showcasing some of the latest advancements across our model lineup,” ...
Read More »Boston Whaler introduces owners club
Boston Whaler recently announced the new Boston Whaler Owners Club, a resource for owners and fans of Boston Whaler to unlock exclusive brand benefits, learn about upcoming events and gain access to a world of information and opportunities. “Boston Whaler has benefitted from an extremely passionate and loyal customer base and keeping that community strong and connected is very important ...
Read More »Brunswick Corp., Boston Whaler intensify sustainability commitment
Brunswick Corporation announced it is expanding its partnership with Arkema, a leader in specialty materials, to develop a fully recyclable fiberglass boat that integrates Arkema’s Elium liquid thermoplastic resin on all the vessel’s composite parts, core, and adhesives. The project is part of Brunswick’s enterprise-wide sustainability program and is expected to allow for hull and structural components to be fully ...
Read More »Boston Whaler names new president
Brunswick Corporation recently announced that Kris Neff has been named president, Boston Whaler and Nick Stickler has been appointed vice president of category management and strategic planning at Mercury Marine. Both announcements are effective immediately. Neff joined Brunswick in 2005 and over the past 16 years, has excelled in a variety of roles of increasing responsibility across many divisions. Most ...
Read More »Boston Whaler celebrates 50 years of Outrage innovation
Boston Whaler hosted a special homecoming event in Quincy, Mass., to celebrate the launch of its new 420 Outrage Anniversary Edition and commemorate the 50-year anniversary of the original Outrage’s debut. The first Outrage ever produced, Hull #001, owned by the Marine Biological Laboratory, was on display alongside the new 420, marking a union five decades in the making. “This ...
Read More »Boston Whaler team members deliver a “Boatload of Backpacks”
For the 11th consecutive year, Boston Whaler held its annual “Boatload of Backpacks” school supply drive. The event was conceived as a way to help local elementary students and teachers by contributing items that support their education and well-being as the school year gets underway. Employee contributions of money and school supplies were matched by Boston Whaler to build supply ...
Read More »Boston Whaler introduces new 420 Outrage Anniversary Edition
Boston Whaler has debuted a new version of its flagship model: the 420 Outrage Anniversary Edition. The new Anniversary Edition retains everything boaters love about the original 420 Outrage — incredible ease of use, expansive seating and gathering spaces, a well-appointed cabin, purposeful amenities, great fishability and flawless performance — and builds on these aspects with the latest technology, updated ...
Read More »Boston Whaler, Sea Ray launch new boat owner apps
Two of Brunswick Corporation’s leading boat brands, Boston Whaler and Sea Ray, announced the launch of the “MyWhaler” and “Sea Ray+” apps, designed to improve the boat ownership experience by reducing friction across the entire ownership journey. The apps, which were officially announced during Brunswick’s Next Wave Investor Day in May, punctuate Brunswick’s ACES strategy with an off-board platform that highlights the Company’s ...
Read More »Brunswick reopens Flagler County plant to expand Boston Whaler production
Brunswick Corporation and Boston Whaler held a groundbreaking ceremony ahead of the reopening of its 225,000 square foot Flagler County manufacturing facility to expand production due to record demand for Boston Whaler’s line of fiberglass boats. The expansion will increase production by 40% and bring more than 400 jobs to the local economy over the next 18-24 months. The event was ...
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