Two of Brunswick Corporation’s leading boat brands, Boston Whaler and Sea Ray, announced the launch of the “MyWhaler” and “Sea Ray+” apps, designed to improve the boat ownership experience by reducing friction across the entire ownership journey. The apps, which were officially announced during Brunswick’s Next Wave Investor Day in May, punctuate Brunswick’s ACES strategy with an off-board platform that highlights the Company’s leadership in the marine app marketplace.
“With the launch of MyWhaler and Sea Ray+, we’re excited to provide deeper insights around boat performance and increase brand affinity with value-add resources, in one centralized location,” said Shelby Kirby, senior marketing director, Brunswick Corporation.
Through the functionality of the app, MyWhaler and Sea Ray+ provide immersive brand experiences with the following key features:
- Boat wallet: Upload registration documents, insurance details and marina information, for consolidated easy digital access
- Trip recorder: Use phone GPS to record trips, view summaries, and share trips with family and friends
- Weather: View current temperatures, wind speed and direction, humidity, rain and forecasted conditions to plan on-water activities appropriately
- FAQs: Access readily available answers to some of the most common boating questions
- Checklists: Customize a pre-populated checklist or create a new checklist to prepare for an enjoyable day on the water
- Remote monitoring: Owners with NAUTIC-ON remote monitoring hardware installed on their boats can unlock additional functionality like GPS tracking, geofencing, engine data, alerts and more