Tag Archives: Boating Industry

Discover Boating launches 2015 marketing campaign

Discover Boating recently held a webinar to announce its 2015 marketing campaign, which will offer new strategies and build upon its 2014 successes. At the center of the campaign is the Stories of Discovery, which were a huge success last year with close to nine million views across the Internet. “We know that everyone has a boating story, so we ...

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Gulf Coast dealers optimistic five years after oil spill

The Deepwater Horizon oilrig exploded in April 2010, setting off an 87-day spill of millions of gallons of oil into the Gulf of Mexico. The story dominated the news cycle for months and is known as one of the worst environmental disasters in U.S. history. Recovery was not easy for boat businesses in the area, as the spill occurred during ...

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Statistical Surveys says boat sales up in 2015

Recent data suggests boat sales will continue to grow in 2015 and 2016, according to Tom Walworth, general manager at Statistical Surveys. Sales in inboard-, jet- and outboard-powered boats are all up in a rolling 12-month period ending in March 2015. Overall, outboard sales are reporting double-digit growth with 10.08 percent. Jet boat sales are up 5.49 percent and inboard ...

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Keeping the Cuba conversation open

The U.S. Treasury and Commerce departments recently approved ferry services between Florida and Cuba for four companies, with more companies anticipating approval in the near future. The ferry companies plan to offer trips that would be less expensive than charter flights. This is just another result of President Obama’s decision in December 2014 to re-establish diplomatic relations with Cuba, which ...

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Steve McClatchy named MDCE opening keynote speaker

MINNEAPOLIS — Steve McClatchy has been named opening keynote presenter at the 2015 Marine Dealer Conference & Expo in November. Author of the New York Times best-selling book, “Decide: Work Smarter, Reduce Your Stress & Lead by Example,” McClatchy uses high energy and humor to deliver strategies and tools that help business leaders focus on the true drivers of performance, ...

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Boating and Cuba: Big ifs could provide big opportunities

Today in the second installment of our two-part series, we discuss the potential opportunities that exist for the boating industry if the trade embargo with Cuba is lifted and tourism is approved. Part one summarized the current state of affairs between the U.S. and Cuba and how the industry is currently affected. While it is important to emphasize how hypothetical ...

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Boating and Cuba: Speaking in hypotheticals

In a two-part series this week, we will be discussing the improving of relations between the U.S. and Cuba and what this could mean for the boating industry. Today, we cover the present state of affairs with Cuba and where the industry currently stands, and on Thursday, April 16, we will discuss what opportunities could be open to the industry in ...

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Diverse factors driving upstate NY boating industry optimism for 2015 season

Syracuse, N.Y. – Marine industry representatives in New York State are optimistic about the approaching boating season for reasons ranging from new boat models and incentives from manufacturers to repowering older boats and growing interest in wakesurfing. Boating Industries Association of Upstate New York Executive Director Barb Caster references National Marine Manufacturers Association (NMMA) statistics showing 2015 could be a good year. ...

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Registration opens for newly redesigned MDCE

MINNEAPOLIS — Organizers of the Marine Dealer Conference & Expo kick off the grand opening of registration today with a brand new marketing campaign. The fresh look for MDCE includes an updated logo and new imagery inspired by marine retailers’ passion for the boating business. “MDCE attendees are a pretty diverse group, but what they share in common is a ...

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Don’t wait for 2016 to take action

Now that it is the spring of 2015, we are that much closer to being almost ready to possibly consider candidates who might run for office in 2016! All joking aside, I’ve read more than one article about candidates in both parties getting ready to start campaigning for the primaries in 2016 and speculation around possible candidacies. People on both ...

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