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MRAA launches ‘Guide to Phone Skills’ white page

The Marine Retailers Association of the Americas published its latest white paper, “The Guide to Phone Skills,” powered by the Marine Industry Certified Dealership program. This 10-page digital publication provides marine retailers with tips on hiring and training staff members, auditing a dealership’s phone responses, advice on scripting calls, and how to market a phone number. “It isn’t a secret ...

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Fusion launches new online platform for B2B channels

Fusion Entertainment is showcasing its new My Fusion and Fusion University at METSTRADE 2019. These two platforms are designed to build product confidence among employees and distributors alike, and develop the most educated, inspired and supported sales channel in the marine audio entertainment industry. My Fusion is a personal portal for both internal staff and the brand’s global dealer network. ...

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MarineMax slates second online yacht expo

MarineMax plans to bring the luxury yacht experience online with their fifth Online Boat Show.  Abbey Heimensen, MarineMax Director of Marketing, says, "It's been exactly one year since we launched the online concept and we haven't looked back. Results have been eye-opening, and our team is leveraging the success of new digital customer experiences. The 2019 Online Yacht Expo will be our fifth ...

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NMMA: September retail units back on par with last year

NMMA announced its September New Powerboat Registrations Report showing new powerboat retail sales down 0.9% on a rolling 12-month year-over-year (R12M YOY) basis and up a healthy 5% on a rolling three-month year-over-year (R3M YOY) basis through September. Total new units sold in 2019 (through September) reached 251,000.“With optimal summer weather arriving later in the season for most of the U.S., we ...

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Torqeedo celebrates milestones, new products

Torqeedo will celebrate its 15th year of technology innovations and deliver its 100,000th electric drive for the worldwide marine industry in the coming year. “While we’re pleased to achieve these important milestones, Torqeedo has never been only about success as a company,” said co-founder and CEO Dr. Christoph Ballin. “Torqeedo is building the future of how people move on the ...

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Congress moves forward against marine debris

The U.S. Senate Commerce, Science, and Transportation Committee advanced key legislation to address the growing global marine debris crisis late last week. The Save Our Seas 2.0 Act (S.1982/H.R.2969) – sponsored by Senator Dan Sullivan (R-AK) and Representative Suzanne Bonamici (D-OR) – would create a federal marine debris foundation, establish a “genius prize” to encourage the development of solutions to ...

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Florida industry reps convene for second advocacy summit

Last week, NMMA held its second Florida advocacy fly-in, serving as a critical component of the association’s strategic plan to bolster advocacy efforts in key states and regions. Eighteen stakeholders participated in the event, where they attended issue briefing sessions and met directly with key legislators and decisionmakers on pressing policy issues facing the recreational boating industry. The November advocacy ...

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Correct Craft celebrates ‘Promote Your Passion’ winners

Correct Craft recently announced winners of their  “Promote Your Passion” initiative, conducted in partnership with the Orlando Sentinel. “Promote Your Passion” was a Correct Craft initiative to promote and raise awareness and money for small, local charitable organizations. The initiative ended this week and was a tremendous success. Promote Your Passion was a contest allowing charitable organizations across Central Florida ...

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RBFF helps 60,000 boats return with reactivation program

The Recreational Boating & Fishing Foundation (RBFF) announced that its Boat Registration Reactivation Program brought a record number of boats back to the water. The program, which delivered letters to owners of boats with lapsed registrations in 19 states, resulted in more than 60,000 re-registrations. “Year after year, our Boat Registration Reactivation Program has brought tens of thousands of boaters ...

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NMMA issues call for Miami Innovation Awards entries

The Progressive Insurance Miami International Boat Show Innovation Awards program is now accepting submissions. The program provides the opportunity for eligible exhibitors to enter new products into twenty-six product categories. The 2020 Innovation Award winners will be announced and honored during the Miami Boat Show's Innovation Breakfast on Feb. 14, 2020. Entrants to the 2020 program will not only have a chance to win ...

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