More than 175 marine industry marketers attended this year’s Grow Boating Marketing Summit, an IBEX Special Event. A panel of leading marketing and research experts provided insights on the evolving digital marketing landscape and offered actionable strategies to help businesses boost their sales. Summit attendees included boat, engine and accessory manufacturers, as well as dealers, boat clubs and marine industry service providers. ...

Florida-based Lewis Marine Supply announced the acquisition of Jerry's Marine Service. Jerry's Marine Service is a family owned business founded in 1971, selling marine parts, engines and motor parts, and is an authorized dealer for Suzuki and Honda. Jerry's Marine has locations in Fort Lauderdale, Fla. and Charleston, S.C. "Adding the Jerry's Marine Service business to the Lewis Marine Supply ...

Lowrance announced its new Ghost trolling motor won Best in Show in the New Product Showcase at the Northern Wholesale Marine Show, September 17-18 in Red Wing, Minn. Ghost beat out 31 other products to win the award. It was the third consecutive year a Lowrance product has received the honor. HDS Carbon won the New Product Showcase in 2017, ...

A group of Canadian outdoor industry leaders announced today the formation of the Canadian Outdoor Recreation Roundtable (CORR) to provide a strong voice for outdoor use across Canada. CORR will unite a wide range of Canada’s leading industry stakeholders behind policies and legislative reforms needed to grow the outdoor economy, promote and expand outdoor opportunities, reasonably and responsibly conserve public ...

Freedom Boat Club, a division of Brunswick Corporation (NYSE: BC), has announced its 200th franchise location. The official announcement was made during the 2019 IBEX Marine Trade show in Tampa. Glenn Bergoffen, owner of the Tampa area franchise locations, has added another location – this one in Madeira Beach, Florida.  “Reaching our 200th location is quite a milestone for Freedom Boat Club,” said John ...

Nominations for The Manufacturing Institute’s 2020 STEP Ahead Awards close on Friday, Oct, 4. The STEP Ahead Awards honor women who have demonstrated excellence and leadership in science, technology, engineering and production (STEP) careers.  On April 30, 2020, in Washington, D.C., the Institute will recognize 100 women and 30 Emerging Leaders, a category to honor women under the age of 30 who ...

Outgoing NMMA President Dr. Thomas Dammrich was presented with the special “Marketer of Excellence” Neptune Award by Marine Marketers of America at the third annual Grow Boating Marketing Summit at IBEX in Tampa, Fla. Dammrich received a standing ovation from the crowd of 200 marine marketers in attendance. “Marine Marketers of America is honored and extremely pleased to present this well-deserved and highly ...

Atlanta-based OneWater Marine launched their 2020 fiscal year with management team changes. Vice president of retail operations, David K. Witty, has been promoted to executive vice president of retail operations; in recognition of his consistent operational leadership while managing rapid growth across all 64 OneWater Marine locations. “Dave’s leadership of our technical infrastructure and software application development has been instrumental ...

Malibu Boats has announced the release of its new flagship—the Malibu M240. Built for the family, the Malibu M240 accommodates passengers in a wraparound lounge with leather-like vinyl. The new 24-footer’s innovations start at the bow, with a new design for enhanced passenger comfort which includes a flip-up seat back that doubles as a wind block as well as additional ...

JL Audio has announced the appointment of Simon Drake as director of marine OEM sales for Europe.  Drake joins JL Audio with more than 13 years of experience managing operations, sales and marketing for Naim Audio, a premium audio brand in the UK. In his most recent role as a managing consultant, Drake was responsible for developing key strategic marine ...