Manufacturers

MasterCraft launches digital boat show experience

MasterCraft launches Digital Boat Show

MasterCraft Boat Company announced the launch of a fully digital, immersive experience aimed at engaging with consumers in this dynamic boat show season. This digital platform, named the MasterCraft Experience Digital Boat Show, bridges the gap between consumers seeking a safe, flexible avenue to research the MasterCraft brand and its award-winning line-up, and dealer partners looking to connect with consumers ...

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Parker Boats sponsors boating “Journey for a Cause”

Parker Boats sponsors Journey for a Cause

Parker Boats announced it will be sponsoring “Journey for a Cause,” where college student Eddie Gill will highlight inclusion and fishing through a 10-day boating trip. Gill will make the journey from the Ohio River in Indiana to the Gulf of Mexico in a Parker 2520 XLD boat. “Journey for a Cause” was inspired by Gill’s dream to promote diversity within ...

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Correct Craft announces expansions

Correct Craft announced significant expansions at two new facilities impacting four of its brands: Nautique Boats, Supreme Boats, Ingenity, and Watershed Innovation. Correct Craft purchased a 300,000 square foot manufacturing plant across the street from its Central Florida factory where Nautique currently operates. Nautique will use this facility to increase its capacity in 2021. Nautique will move its upholstery, machine ...

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Yamaha makes new management appointments

The Yamaha U.S. Marine Business Unit begins 2021 with several new management team appointments. Yamaha U.S. Marine Business Unit recently appointed Jonathon Burns as General Manager, Yamaha U.S. Marine Development and Business Planning Division, Ben Mallett as General Manager, Bennett Marine, Inc., and Scott Higgins as Division Manager, Yamaha Marine Supply Chain Management. “Though 2020 was an unexpected and challenging ...

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Mercury signs exclusive agreement with Crownline

Mercury Marine and Crownline Boats announced a significant enhancement of their business relationship. Crownline, a builder of recreational boats since 1990 in West Frankfort, Illinois, has committed to making Mercury its exclusive supplier of outboard and sterndrive marine engines and related power products beginning with the 2022 model year. “Mercury has always been a strong Crownline partner and we are pleased to ...

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Tige launches virtual experience

Tige Boats, Inc. recently launched the next-gen and first of its kind Virtual Experience, bringing together boaters worldwide to engage with Tige Boats and ATX Surf Boats on a whole new level. In a modernized world where consumers are online for day-to-day research and shopping, the Virtual Experience allows boat buyers and enthusiasts to experience the Tige/ATX brands, innovations, and ...

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Godfrey Marine announces virtual showcase event

Godfrey Marine, manufacturer of Godfrey pontoons, and Hurricane deck-boats announced plans to showcase the latest introductions for both brands in a 2021 Virtual Showcase Event. The event will take place on Saturday, January 23, 2021 at 2 p.m. EST. As part of the Showcase Event, customers will be guided by product experts to learn more about the newest offerings and ...

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Volvo Penta launches fully integrated Assisted Docking System at CES

Volvo Penta Assisted Docking

Volvo Penta has announced the commercial availability of what they are calling "the industry’s first fully integrated Assisted Docking system" against the backdrop of the Consumer Electronics Show (CES). The Assisted Docking system gives the captain better control when docking a boat by automating his or her intentions, compensating for some dynamic variables, such as wind and current, and helping the vessel ...

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Boating Industry seeks nominations for 2021 40 Under 40

Now in its fifth year, Boating Industry’s 40 Under 40 program will return in early 2021. The editorial staff at Boating Industry is now accepting nominations for its 40 Under 40 program, which highlights the best young leaders across all segments of the marine industry. Each year, Boating Industry receives hundreds of nominations from dealer principals, owners, CEOs and many ...

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Mercury Marine installs solar array at HQ

Mercury Marine achieves Green Masters designation

Mercury Marine, a division of Brunswick Corporation, announced the installation of its first array of photovoltaic solar panels to be put to use at its world headquarters campus in Fond du Lac, Wis. The new array sits atop a segment of the company’s warehouse roof and comprises 320 panels, each measuring six feet wide and four feet tall. The array will generate enough electricity ...

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