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Tag Archives: Sea Ray

MarineMax, Brunswick provide Sea Ray update

MarineMax will be heavily involved in the transition process involving Brunswick’s pending sale of Sea Ray. The company remains optimistic about the sale of the iconic boat brand, said MarineMax Chairman of the Board and Chief Executive Officer William McGill, Jr., during Wednesday’s first quarter earnings call and questions session with industry analysts. “We do believe that this represents a ...

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Brunswick Corporation intends to sell Sea Ray

Brunswick Corp. today announced it intends to sell Sea Ray, one of the 15 brands that comprise the Brunswick Boat Group. Lazard's middle market advisory group is acting as Brunswick's investment banker for this transaction, which is expected to be completed in the first half of 2018, the company stated in a news release. "Our marine strategy is focused on ...

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Simrad and Sea Ray announce partnership

In partnership with Sea Ray, the Simrad Go series, NSS evo3 and NSO black box systems are now an optional feature for owners of new 2018 model year Sea Ray Sport Boats and Sport Cruisers. The Simrad displays are designed to offer Sea Ray owners a user-friendly interface for all functions including charting, vessel management and integrated CHIRP and sonar. ...

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9 tips for getting started in live streaming and stories

One of the major shifts in social media trends in the past few years is the proliferation of live streaming video and story platforms, which both have a high level of organic consumer engagement. Started on Periscope and Snapchat, respectively, these social media tools are now on Instagram and Facebook and available to a wider audience.  Trying any new social ...

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Live streaming and story platforms lead social media trends

Social media moves fast. Once you think you’ve got it mastered, there’s a new trend or platform to learn. And your customers are moving right along with it – they want information in the palm of their hand, right in the moment, and what they consider “engaging content” is constantly changing.  One of the major shifts in social media trends ...

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The Workforce Crisis: Partnerships with local high schools open industry to new students

As four-year university programs have become the main – if not the sole – focus for high school students’ post-secondary path, marine industry companies are putting themselves in front of those students to introduce them to the opportunities in technical careers. SeaDek partners with the Melbourne High Business Academy to expose the academy’s students to local manufacturing opportunities. High school ...

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Brunswick closing Brazil Bayliner, Sea Ray factory

Brunswick Corporation announced Thursday it will immediately begin to wind down boat manufacturing operations in Joinville, Santa Catarina, Brazil, as it prepares to close the facility.  The operation manufactures certain Bayliner and Sea Ray boat models for the South American market. Moving forward, this demand will be fulfilled through Brunswick's remaining global boat manufacturing footprint, the company said. "The region's ...

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SureShade hits milestone of 100 boat models in Miami

SureShade, the U.S. designer and manufacturer of patented retractable sunshade systems for the marine industry, has reached a new company milestone of 100 boat models available with SureShade as a factory option or standard feature at the 2017 Miami International Boat Show and Yachts Miami Beach events. Among the 100 boat models featured in Miami, 12 new boat models debuted ...

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Mercury launches inboard joystick control, new engines at Miami event

Mercury Marine introduced a bevy of new innovations from joystick control for inboard engines to new racing engines at a media event Wednesday night ahead of the Miami International Boat Show. The growth in popularity of water sports, particularly wake surfing, makes the technology an important addition to the Mercury lineup, Brunswick Corp. Chief Technology Officer David Foulkes said Wednesday. ...

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Sea Ray introduces Sundancer 320

Sea Ray has introduced the The Sundancer 320, which the company says presents a bold new vision for sport cruising by blending the values of a cruiser and a bowrider in one compelling package. The Sundancer 320 will make its world premiere at the Miami International Boat Show from Feb. 16–20, with additional appearances throughout the 2017 boat show season. ...

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