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Tag Archives: SureShade

NMMA appoints Dana Russikoff to MACD Board

SureShade announced that National Marine Manufacturer Association (NMMA) has appointed Dana Russikoff, SureShade’s business leader and co-founder, to the Marine Accessories and Components Division (MACD) as a board member. The MACD board serves the nearly 600 NMMA member companies in both the OEM and aftermarket segments, and is vested in the success to protect and grow recreational boating through public policy ...

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SureShade launches new marketing update for OEMs

SureShade, the U.S. designer and manufacturer of patented retractable sunshade systems for the marine industry, has launched a new quarterly e-newsletter exclusively for OEM and dealer marketing teams to provide resources, ideas and an ongoing communication channel to optimize co-marketing opportunities for SureShade-equipped boat models. SureShade has led an innovative approach to co-marketing in the marine industry with an unprecedented ...

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Grady-White retrofits boat models to add SureShade option

SureShade, the U.S. designer and manufacturer of patented retractable sunshade systems for the marine industry, announced that Grady-White Boats has expanded its offering of SureShade-equipped boat models with the addition of five newly retrofitted boat models in 2017. SureShade’s patented telescoping shade systems are now available on 12 Grady-White boat models as a factory-installed option or standard feature. Existing Grady-White ...

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Scott Lane Boat Builders wins SureShade 2016 Dealer of the Year award

SureShade, the U.S. designer and manufacturer of patented retractable sunshade systems for the marine industry, announced that Scott Lane Boat Builders in New Zealand has won the SureShade 2016 Dealer of the Year award. SureShade chose Scott Lane Boat Builders for its outstanding sales and service of SureShade sunshade systems throughout 2016. The SureShade Dealer Award and Recognition program is ...

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SureShade hits milestone of 100 boat models in Miami

SureShade, the U.S. designer and manufacturer of patented retractable sunshade systems for the marine industry, has reached a new company milestone of 100 boat models available with SureShade as a factory option or standard feature at the 2017 Miami International Boat Show and Yachts Miami Beach events. Among the 100 boat models featured in Miami, 12 new boat models debuted ...

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SureShade partners with Indemar to expand Italian OEM client base

SureShade, the U.S. designer and manufacturer of retractable sunshade systems for the marine industry, in collaboration with its new European rep IMDS has partnered with Italian marine distributor Indemar to offer American-made SureShade sunshade systems to boat builders and dealers in Italy. The ongoing relationship with Indemar will help expand SureShade’s global presence in Europe, building both the Italian OEM ...

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2016 Boating Industry Movers & Shakers

The 6th annual Movers & Shakers Awards recognizes the top leaders in the boating industry, innovators that are willing to challenge the status quo. They are the people who make the moves that shake up and better their companies and the entire industry. From consolidating leading brands to introducing new technology to boating to educating the industry, these 10 individuals ...

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Women Making Waves: Dana Russikoff

Dana Russikoff Business Leader & Co-Founder, SureShade Education:  Double Master’s Degree in Marketing and Operations, Drexel University Years in the marine industry: 9 Was it difficult to navigate a career in this industry? Why or why not? My career began 20+ years ago in the male-dominated manufacturing industry, so I’m used to that dynamic and therefore has no bearing on getting ...

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SureShade ranks No. 6 in Philadelphia Business Journal’s “50 on Fire in Philly”

SureShade, the U.S. designer and manufacturer of retractable sunshade systems for the marine industry, was selected by the Philadelphia Business Journal in its inaugural award program “50 on Fire in Philly” as the No. 6 fastest-growing company in the Greater Philadelphia Region. SureShade was the only business honored in the top 50 from both the manufacturing and boating industry sectors, ...

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SureShade awarded citation from Philadelphia City Council at NMMA DNC event

SureShade was presented with an official citation from the office of Philadelphia City Council for recognition of SureShade’s hard work, dedication and distinguished service to the city of Philadelphia. Presented by Jonathan Todd, director of talent development with the City of Philadelphia Department of Commerce, the citation was awarded to SureShade co-founders Ron and Dana Russikoff, and read: “On behalf ...

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