SureShade leads Sun Safe Boating industry collaboration

SureShade is leading a new Sun Safe Boating industry collaboration launching this week, coinciding with National Sun Safety Week and National Fishing and Boating Week.

The goal of Sun Safe Boating is to improve public awareness and reinforce the message that improved sun protection is critical to safety and enjoyment on the water. With the support of industry and association partners, the ongoing campaign will promote sun safety and educate boaters on how to be more sun safe.

At the heart of the campaign is a new site designed to share information and resources for sun safety: In addition to sun facts and safety tips, a “Tools to Use” page provides videos and photos with suggested captions for social media posts.

Founding partners of Sun Safe Boating include SureShade, National Safe Boating Council, Sunbrella, Sun Safety Awareness Alliance, Waxhead Sun Defense and Mike Schmidt’s Winner’s Circle Charities.

Interested businesses and associations are invited to support the cause by sharing sun safety messages on social media using the hashtag #SunSafeBoating, or by joining as a supporting partner of the campaign at:


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