SureShade hires new director of global sales

SureShade, the U.S. designer and manufacturer of patented retractable sunshade systems for outdoor recreation industries, announced that Jorge Lang has joined the company as director of global sales to manage and expand sales of SureShade sunshade systems worldwide.

As director of global sales, Lang will be responsible for growing SureShade's portfolio of OEM clients and factory-installed sunshade systems worldwide, managing key sales partners and developing dealer relationships for aftermarket growth.

Lang joins SureShade with more than 18 years of marine industry experience along with a strong track record in new business generation and account development with leading OEM boat manufacturers worldwide. Recent experience includes sales management roles with Motor-Services Hugo Stamp and DeAngelo Marine Exhaust.

“We’re excited to bring Jorge on board and leverage his expertise in OEM and dealer account development to further accelerate our growth in both marine and RV,” said Dana Russikoff, SureShade business leader and co-founder. “SureShade’s sales philosophy has always been focused on outfitting boat lines with a quality value-add product that today’s consumers demand. Jorge’s extensive experience in the boat building process, coupled with his consultative selling approach, will truly elevate our ability to deliver a superior sunshade product to our growing client base.”

Jorge Lang is based in Fort Lauderdale, Fla. and will be available to meet with OEMs at SureShade’s 2019 IBEX exhibit at booth #3-441.

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