Tag Archives: Statistics

ICOMIA releases 2020 statistics book

The International Council of Marine Industry Associations (ICOMIA) has released the latest edition of its Recreational Boating Industry Statistics Book. The 2020 Statistics Book provides, in one useful reference document, global data, as well as comprehensive national reports on the industry’s largest market countries, global summaries of key product segments from 22 countries, export/import data for international trade in boats from 41 countries, marine ...

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RBFF debuts 2021 Special Report on Fishing

Recreational fishing and boating continues to reach new and diverse audiences according to a new industry study from the Recreational Boating & Fishing Foundation (RBFF). The 2021 Special Report on Fishing found that: 19.7 million females went fishing in 2020, a 10% participation increase in comparison with 2019. Youth and adolescent fishing skyrocketed last year, with 13.5 million youth ages 6 to 17 hitting the ...

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NMMA report indicates continued sales momentum

The NMMA announced continued momentum of boat sales and boating demand propelled by the COVID-19 pandemic. New boat sales, which reached a 13-year high in 2020, remain at elevated levels – with sales through March 2021 up 30% compared to the 2020 average; demand is at an all-time high as Americans take to the water in record numbers; and dealers are selling ...

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New Boats Group study shows rising newcomer interest in boating

Boats Group, the tech business behind the largest online marketplaces for boats and yachts in the world, announced the findings from its 2021 Lead Conversion Analysis that examined all U.S. sales leads from across its Boat Trader, YachtWorld and boats.com portals. The study, conducted in partnership with data analytics firm Info-Link Technologies, highlights the impact that Boats Group's sites have ...

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NMMA reports 13-year high for U.S. boat sales in 2020

With heightened interest in outdoor recreation activities and ways to social distance, consumer demand for new boats surged across the country in 2020. The National Marine Manufacturers Association (NMMA), representing North American recreational boat, engine and marine accessory manufacturers, reports that retail unit sales of new powerboats in the U.S. increased last year by an estimated 12% compared to 2019. More than ...

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Boat Trader: 75 percent more women shopping for boats

According to Boat Trader there has been a tidal wave of women shopping for boats from coast-to-coast this summer. Reports of banner-year boat sales have been making national headlines and Boat Trader's latest data suggests the surge is partially due to women and mothers sequestered with kids, who have quickly directed their family and friends to the waterfront for some much-needed ...

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May sets records in growth for new boat sales

The NMMA reports new boat sales rebounded sharply in May, up 59% compared to April, and up 9% from pre-pandemic levels on a seasonally-adjusted basis. Total sales in May were the highest they’ve been in a decade with upticks across all segments. Leading the growth were PWCs, saltwater fishing boats, and jet boats, which account for 41% of new boat ...

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RBFF announces findings of 2020 Special Report on Fishing

The Recreational Boating & Fishing Foundation (RBFF) announced the findings of the 2020 Special Report on Fishing, noting participation is still on the rise. The Outdoor Foundation and RBFF-produced report, now in its 10th year, provides insights into demographics, the “leaky bucket,” perceptions of fishing and more. “Thanks to the strong improvements in recruitment and reactivation, fishing participation is up again ...

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NMMA: Manufacturing picks up in May, PWC sales surge

New data from the NMMA shows a pickup in manufacturing activity in May with seasonally adjusted wholesale shipments of outboard engines, PWCs, wake sport boats, and jet boats seeing increases ranging from 19% to 160% compared to April when business productivity was halted due to the pandemic. Data also shows an unprecedented increase in personal watercraft (PWC) seasonally adjusted sales ...

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NMMA reports marine CEOs more confident in Q4

Business confidence among marine manufacturer CEOs increased in the fourth quarter with 88% of marine CEOs saying current conditions were stable or expanding (56% and 32%, respectively), compared to 76% (51% stable and 27% expanding) in the third quarter. The report comes from NMMA's Marine CEO Sentiment Survey for Q4 2019 that includes insights on a quarterly basis from senior executives at ...

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