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Tag Archives: Rick Pierce

Freshwater focuses on consumer-driven innovation

Freshwater fishing remains a critical market segment within the boating industry. Recent data from Statistical Surveys confirms that the market continues to exhibit solid growth in the single digit range.  According to SSI, sales of new retail registered outboard-powered aluminum fishing boats in the U.S. increased from 61,000 in 2016 to 62,000 in 2017.  Total freshwater fishing, which includes aluminum ...

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New Bass Cat, Yar-Craft production facility breaks ground

Correct Craft’s brands Bass Cat and Yar-Craft’s recently announced expansion plan will increase their production capacity of boats by over 50 percent. The construction of the new facility will begin in May. Since Correct Craft acquired Bass Cat and Yar-Craft in 2015, the company has experienced significant growth, more than 80 percent in sales. Demand for the Bass Cat and ...

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