Tag Archives: Rick Pierce

Bass Cat fills the boat with school supplies

Bass Cat and Yar-Craft Boats focused on a season of serving this fall with collecting school supplies and doing a lake clean up. Team members came up with “Fill the Boat with School Supplies” campaign. Over 200 pounds of supplies were donated. People brought in paper, pens, pencils, folders, notebooks, calculators, erasers, glue, crayons, colored pencils, back packs, and more. These ...

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Bass Cat and Yar-Craft Boats win ethics award

Bass Cat and Yar-Craft win BBB ethics award

Bass Cat and Yar-Craft Boats have been named recipients of a Torch Award for Ethics by the Arkansas Better Business Bureau. The distinction honors Arkansas companies demonstrating high standards of business practices aimed at creating trust among employees, customers and their communities. Bass Cat and Yar-Craft were honored for their “Making Life Better” efforts. The company culture focuses on people, ...

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Bass Cat and Yar-Craft celebrate safety milestone

Bass Cat and Yar-Craft Boats celebrated over 500 days of no loss time injuries and hosted all its employees and their families at Silver Dollar City in Branson, Missouri. Rick Pierce, Bass Cat and Yar-Craft President stated, “Safety is our number one priority at Bass Cat and Yar-Craft because we are driven to send the team home safe. Our culture ...

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Bass Cat partners with SDG Marine in Asia

Bass Cat Boats has partnered with Showa Denki Group Marine (SDG), a subsidiary of Showa Denki Co., LTD, to create an agreement for SDG to be the exclusive distributor of Bass Cat’s products throughout Japan, Thailand, Taiwan, and South Korea. This move was driven by the companies’ common values and the shared perception that the Asian market for premium boats ...

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Freshwater focuses on consumer-driven innovation

Freshwater fishing remains a critical market segment within the boating industry. Recent data from Statistical Surveys confirms that the market continues to exhibit solid growth in the single digit range.  According to SSI, sales of new retail registered outboard-powered aluminum fishing boats in the U.S. increased from 61,000 in 2016 to 62,000 in 2017.  Total freshwater fishing, which includes aluminum ...

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New Bass Cat, Yar-Craft production facility breaks ground

Correct Craft’s brands Bass Cat and Yar-Craft’s recently announced expansion plan will increase their production capacity of boats by over 50 percent. The construction of the new facility will begin in May. Since Correct Craft acquired Bass Cat and Yar-Craft in 2015, the company has experienced significant growth, more than 80 percent in sales. Demand for the Bass Cat and ...

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