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Tag Archives: Recreational Boating and Fishing Foundation

National Fishing and Boating Week kicks off with nationwide events

The Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing and Vamos A Pescar campaigns have joined forces with Walmart, South Bend and Fishing League Worldwide (FLW) to celebrate National Fishing and Boating Week (NFBW) with kickoff events hosted at Walmart stores across the United States June 3-5. The #ReelFun events will help seasoned anglers, those new to the sport ...

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RBLC New Markets Task Force announces educational plans

On Monday during the American Boating Congress biannual meeting of the Recreational Boating Leadership Council, the New Markets Task Force announced final plans for its new industry-wide multicultural educational training module, including the selection of featured industry companies and a video production firm. The forthcoming 45-minute multimedia training module is projected for a Fall 2016 debut, in time for the ...

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Weekly 5: RBFF launches 60 in 60 program to grow fishing

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com. 1. RBFF launches '60 in 60' program With the goal of bringing more anglers into fishing (and boating), the Recreational Boating & Fishing Foundation has embarked on an ambitious ...

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RBFF announces 2016 state grants

The Recreational Boating & Fishing Foundation announced Thursday the 2016 grantees of its State Innovative R3 Program Grants. A total of more than $118,000 has been granted to five state agencies to help fund programs that focus on increasing fishing license sales and boat registrations in ways that can be replicated throughout the country utilizing methods for recruiting, retaining and ...

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RBFF presents first George H.W. Bush Vamos A Pescar education fund grants

Recreational Boating and Fishing Foundation (RBFF) and the George H.W. Bush Vamos a Pescar Education Fund announced the very first grant donations to organizations bringing conservation, education, fishing and boating experiences to Hispanic families. A total of $50,000 in grants were awarded last week during a ceremony at the George Bush Presidential Library and Museum in College Station, Texas. The George H.W. Bush Vamos ...

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RBFF offering webinar on reaching Hispanic community

The Recreational Boating & Fishing Foundation will host a webinar at 2 p.m. Eastern Monday on "Reaching the Hispanic Community." Changing demographics throughout the country have provided a great opportunity for the fishing and boating industry to engage with Hispanics. Targeting the Hispanic community needs to be an organization-wide commitment and implemented at the local level. RBFF's Hispanic marketing agency, ...

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RBFF introduces improved TakeMeFishing.org

The Recreational Boating & Fishing Foundation has launched a new and improved TakeMeFishing.org with an all-new look and streamlined content to inspire Americans to enjoy a day on the water fishing and boating. Designed to act as a mentor, guide and tool that breaks down initial barriers to getting people involved in fishing and boating, the new TakeMeFishing.org is geared ...

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RBFF touts success of state grants program

The Recreational Boating & Fishing Foundation announced Wednesday the results of its new State Innovative R3 Program Grants. In June 2015, RBFF awarded a total of nearly $75,000 to three state agencies to help them develop and implement new angler and boater recruitment, retention and reactivation programs. All programs focused on increasing fishing license purchases and/or boat registrations in innovative ...

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RBFF: Awareness of ‘Take Me Fishing’ campaign at all-time high

A new study released by the Recreational Boating & Fishing Foundation (RBFF) reveals that awareness of its Take Me Fishing brand logo is higher than ever, with recall up to 52 percent from 43 percent a year ago. Brand awareness among lapsed anglers took the greatest leap, increasing in one year from 10 percent to 40 percent, with brand awareness ...

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RBFF motivates states to engage customers through R3 activities

The Recreational Boating & Fishing Foundation's (RBFF) 2015 State Marketing Workshop - Collaborate, Relate and Innovate to Redefine the Customer Experience - was held December 8 - 10 in Dallas, Texas, hosting a record-breaking 128 people representing 49 state agencies, RBFF and its partners and sponsors. Presenters from RBFF, state agencies and industry organizations discussed angler and boater recruitment, retention ...

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