Fifty state fish and wildlife agencies recently gathered for the Recreational Boating & Fishing Foundation’s (RBFF) State Marketing Workshop
Workshop attendees participated in a variety of business sessions and networking events aimed at helping state agencies develop and improve their recruitment, retention and reactivation strategies.
“It’s clear that state agencies understand the importance of R3, and have been working diligently to begin or advance their efforts,” said RBFF President and CEO Frank Peterson. “We’re seeing thoughtful programs take shape and achieve results. I’m encouraged by the positive trends I’m seeing in participation and the efforts of organizations throughout the community to maintain and grow our sport.”
RBFF created a working group to guide this year’s event, which featured some new components. The Dec. 12 to Dec. 15 workshop was extended to three nights and two full days to further accommodate the education needs of participants.
In addition, concurrent sessions were offered on the first day, allowing participants to customize their experience. During the workshop, participants learned about the importance of branding in today’s world, and consumer trends affecting marketing efforts. They also heard from state agencies on their work to create and implement R3 plans.
The State Marketing Workshop was established in 2008 to bring the participants of RBFF’s State Marketing Programs together to share successes, ideas and challenges to increase participation in fishing and boating.
The workshop was made available to all 50 states beginning in 2010, and has evolved to also include general marketing education and training.