RBFF
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News
Fishing participation increases among women and minorities
Recreational fishing has reached new diversity milestones, according to a new industry study from the Recreational Boating & Fishing Foundation (RBFF). The 2020…
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Dealers
Industry’s ‘Get On Board’ campaign signals success
In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million.…
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News
RBFF adds 2 new members to board of directors
The Recreational Boating & Fishing Foundation (RBFF) recently announced the addition of two new members to its Board of Directors.…
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News
RBFF announces findings of 2020 Special Report on Fishing
The Recreational Boating & Fishing Foundation (RBFF) announced the findings of the 2020 Special Report on Fishing, noting participation is still…
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News
RBFF fishing license study shows opportunities
Today, the Recreational Boating & Fishing Foundation (RBFF) announced the findings of a new fishing license mystery shopper study, which…
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Features
Fishing for a pandemic panacea
By David Gee More than 49 million Americans find their way to freshwater, saltwater and fly fishing ever year, but…
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News
New campaign touts fishing and boating for stress relief
As COVID-19 continues to wear on Americans’ mental health, Take Me Fishing and Discover Boating have launched a new public…
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Boating and fishing industries unite for summer marketing
Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax…
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News
RBFF appoints new board chairman
The Recreational Boating & Fishing Foundation (RBFF) announced the appointment of Jeff Pontius as its new Board Chairman, as well…
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News
RBFF education fund brings funding to 12 states
The Recreational Boating & Fishing Foundation (RBFF) announced the 2020 grantees for its George H.W. Bush Vamos A Pescar™ Education Fund, the…
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News
New RBFF research IDs new ways to attract multicultural audiences
The Recreational Boating & Fishing Foundation (RBFF) announced the release of new research on multicultural audiences and their relationship with…
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News
RBFF helps 60,000 boats return with reactivation program
The Recreational Boating & Fishing Foundation (RBFF) announced that its Boat Registration Reactivation Program brought a record number of boats…
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News
RBFF announces new research for anglers
The Recreational Boating & Fishing Foundation (RBFF) announced the release of new research, Actionable Strategies for Angler Recruitment, Retention and Reactivation…
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Feature
American anglers achieve greater diversity
America’s anglers are more diverse than ever, according to the 2019 Special Report on Fishing, released recently by the Recreational…
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News
RBFF launches new tools to increase fishing participation
The Recreational Boating & Fishing Foundation (RBFF) has put a call out for all stakeholders in the marine industry to…
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Feature
Celebrate National Fishing & Boating Week
National Fishing and Boating Week, sponsored by the Recreational Boating & Fishing Foundation is now underway, highlighting the importance of…
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Feature
RBFF announces 2019 grantees for education fund
The Recreational Boating & Fishing Foundation (RBFF) announced the 2019 grantees for its George H.W. Bush Vamos A Pescar Education Fund,…
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News
NOAA, recreational boat and fishing community sign memorandum of agreement
During an event at the 2019 Progressive Insurance Miami International Boat Show, the National Oceanic and Atmospheric Administration (NOAA) and…
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Features
Freshwater focuses on consumer-driven innovation
Freshwater fishing remains a critical market segment within the boating industry. Recent data from Statistical Surveys confirms that the market…
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News
RBFF launches initiative to empower women out on the water
The Recreational Boating & Fishing Foundation (RBFF) has announced the launch of Making Waves, an initiative designed to empower women…
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