The Recreational Boating & Fishing Foundation (RBFF) has launched a new marketing campaign as well as new content for industry partners to use on social media channels. The Take Me Fishing “Find Your Best Self on the Water” campaign was launched to create awareness of fishing and boating among diverse new audiences and motivate participation. “Women are the gateway to ...
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Two senior RBFF staff members have been promoted: Rachel Piacenza has been promoted to Senior Director, Marketing, after leading the successful Get On Board campaign in FY23. Stephanie Hussey, RBFF’s longest tenured employee, has been promoted to Senior Director, Government Engagement.
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The Recreational Boating & Fishing Foundation (RBFF) launched the Take Me Fishing “Get On Board” campaign in April to continue building on the large wave of new anglers and boaters who took to the water during the COVID-19 pandemic. In its third year, the campaign continues to effectively create awareness of fishing and boating among diverse new audiences and motivate ...
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The Recreational Boating & Fishing Foundation (RBFF), the Marine Retailers Association of the Americas (MRAA), and the National Marine Manufacturers Association (NMMA) recently shared findings from a comprehensive study conducted by Left Brain Marketing, Inc. with individuals who purchased a boat in 2020 or 2021. The study was fielded to better identify and understand challenges associated with boat shopping and ownership experiences.Left Brain Marketing ...
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