The Recreational Boating & Fishing Foundation (RBFF) launched the Take Me Fishing "Get On Board" campaign in April to continue building on the large wave of new anglers and boaters who took to the water during the COVID-19 pandemic. In its third year, the campaign continues to effectively create awareness of fishing and boating among diverse new audiences and motivate ...
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Industry webinar offers new study insights
The Recreational Boating & Fishing Foundation (RBFF), the Marine Retailers Association of the Americas (MRAA), and the National Marine Manufacturers Association (NMMA) recently shared findings from a comprehensive study conducted by Left Brain Marketing, Inc. with individuals who purchased a boat in 2020 or 2021. The study was fielded to better identify and understand challenges associated with boat shopping and ownership experiences.Left Brain Marketing ...
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