The Marine Retailers Association of the Americas (MRAA), in collaboration with VRZ Consulting, released the results of a comprehensive, marine industry service department study. The survey results, which featured insights from more than 260 marine service departments, outlines some of the challenges dealerships face in repairing boats more quickly. The genesis of the study came out of a summer 2021 ...
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New study offers insights to enhance boat buying, ownership experience
The Recreational Boating & Fishing Foundation (RBFF), the Marine Retailers Association of the Americas (MRAA), and the National Marine Manufacturers Association (NMMA) today announced the findings from a comprehensive study conducted by Left Brain Marketing, Inc. with individuals who purchased a boat in 2020 or 2021. The study was fielded to better identify and understand challenges associated with boat shopping and ownership experiences."This study ...
Read More »MIBS 2022 kicks off this week
The much anticipated Miami International Boat Show (MIBS) kicks off this week, after a cancellation in 2021 due to the Coronavirus pandemic. This year's show will begin on Wednesday, Feb. 16 and run through Feb. 20. Historically, MIBS, the Miami Yacht Show and SuperYacht Miami have attracted over 100,000 visitors from approximately 35 countries, while generating an estimated $1.3 billion ...
Read More »MRAA announces several team promotions
The Marine Retailers Association of the Americas announced that it has promoted five employees in Mike Davin, Allison Gruhn, Katie Eichelberger, Sarah Korbel and Cecelia Pallotto, effective immediately. Mike Davin has been promoted to Vice President of Business Planning. In three years at MRAA Davin has helped to craft and enhance MRAA’s brand messaging, marketing and awareness within the marine ...
Read More »Indiana wakesurfing bill supported by watersports industry advances
Indiana’s Senate Bill 187 (SB 187), introduced by Senator Susan Glick (R-13), passed in the Indiana Senate with a vote of 40-6. SB 187 has the broad support of the recreational boating industry, including the National Marine Manufacturers Association (NMMA), Water Sports Industry Association (WSIA), and the Marine Retailers Association of the Americas (MRAA). SB187 is sensible legislation that will establish ...
Read More »MRAA Dealer Certification program launches 2022 education
The Marine Industry Certified Dealership program has released its 2022 Continuous Certification curriculum. For 2022, Certified Dealers will be earning credits for four courses. The first, launched January 12, is “The Key Performance Indicators of a Profitable Dealership” by Bob Clements and Sara Hey of Bob Clements International. The second course, coming in April, is “The Five Red Flags that ...
Read More »MRAA donates $100,000 for workforce development
The Marine Retailers Association of the Americas, as part of its ongoing effort to fuel solutions for the marine industry’s top challenge — workforce shortages — donated $100,000 to the MRAA Educational Foundation, a 501-c-3 nonprofit organization with a mission to provide education, scholarships and programs to develop a stronger marine industry workforce. When the association battled through a significant ...
Read More »Dealer Week Online begins today
Dealer Week Online begins today and runs through January 13. Dealers who attended the in-person conference in Austin will also be able to access the online event as part of their registration, and those who were unable to attend can register for online-only attendance at DealerWeek.com. More than 520 dealership personnel from across North America attended the Marine Retailers Association ...
Read More »MRAA names new director of workforce & foundation development
The Marine Retailers Association of the Americas has hired Wendy Mackie as its Director of Workforce and Foundation Development, appointing her in the lead role in operating the MRAA Educational Foundation, a 501(c)(3) charitable organization founded to provide financial support for education, training and professional development in the recreational marine industry. Mackie brings to the MRAA a long history of ...
Read More »MRAA and partners launch certified pre-owned boat program
The Marine Retailers Association of the Americas announced the launch of the MRAA Certified Pre-Owned Boat Program, backed by industry partners Boat History Report and Titan Certified. Over the past two years, the MRAA consulted with marine industry dealers, manufacturers and suppliers across the United States and Canada to create the MRAA Certified Pre-Owned Boat Program and help dealers capitalize ...
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