Tag Archives: MasterCraft

MasterCraft partners with Meagan Ethell for “Let Her Rip” campaign

MasterCraft Let Her Rip Campaign

Today, on International Women’s Day, MasterCraft Boat Company is kicking off its “Let Her Rip” campaign to support the ongoing push to inspire and empower women to chase their goals, have confidence in their abilities and to challenge others to do the same in the water sports industry and beyond. MasterCraft and six-time world wakeboard champion Meagan Ethell debut the “Let Her ...

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MasterCraft partners with coaching app, Givego

MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT), announced it has entered an official partnership with the digital coaching service, Givego. This exclusive boating partnership brings consumers direct access to MasterCraft’s world-class athletes via the app to allow for personalized video coaching and feedback at the touch of their fingertips. “Whether you're looking to step up ...

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MasterCraft reports best Q2 in company history

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MasterCraft Boat Holdings, Inc. recently announced financial results for its fiscal 2021 second quarter ended January 3, 2021. Fred Brightbill, chief executive officer and chairman, commented, “MasterCraft once again delivered financial and operational performance that exceeded expectations, highlighted by our second consecutive quarter of record profits. This performance was a direct result of our team members’ consistent execution on our ...

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MasterCraft launches digital boat show experience

MasterCraft launches Digital Boat Show

MasterCraft Boat Company announced the launch of a fully digital, immersive experience aimed at engaging with consumers in this dynamic boat show season. This digital platform, named the MasterCraft Experience Digital Boat Show, bridges the gap between consumers seeking a safe, flexible avenue to research the MasterCraft brand and its award-winning line-up, and dealer partners looking to connect with consumers ...

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MasterCraft purchases Merritt Island plant

Avaiara gets new boat building plant

MasterCraft Boat Company announced it has entered into an agreement to purchase a boat manufacturing plant located in Merritt Island, Florida. MasterCraft intends to establish a dedicated manufacturing center in this facility to support the long-term growth of its recently introduced Aviara brand.   Aviara, a designer, manufacturer and marketer of luxury day boats ranging from 32 to 40-feet in length, ...

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MasterCraft announces partial repayment of revolving credit agreement

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MasterCraft Boat Holdings, Inc. announced it repaid $25 million of its revolving credit agreement. In March 2020, the company drew down $35 million of its revolving credit agreement as a precautionary measure in order to increase its cash position and preserve financial flexibility in response to the uncertainty in the global markets resulting from the COVID-19 pandemic. Tim Oxley, Chief ...

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MasterCraft reports decreased sales for Q3

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MasterCraft Boat Holdings, Inc. announced financial results for its fiscal 2020 third quarter ended March 29, 2020. “With the onset of the COVID-19 pandemic, all of us have been forced to adapt to new challenges that have impacted our families, our work, and our day-to-day lives," MasterCraft CEO Fred Brightbill said. "I want to thank the MasterCraft team for their ...

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Surf’s Up

By David Gee Up. That’s about the only direction the towboat segment has known for some time, give or take a few tough months. Bigger boats. Heavier boats. Boats with more ballast. Boats with more features. Higher price tags. And more sales. And 2020 continued that trend. For a short while anyway. Malibu Boats, for example, reported in February that ...

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MasterCraft joins others in temporary suspension of manufacturing

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MasterCraft Boat Holdings, Inc. recently provided an update on its business and announced several actions that the company is taking to protect the health and safety of its employees, dealers and communities in light of the COVID-19 pandemic. “COVID-19 is posing unprecedented challenges and uncertainty for MasterCraft, our industry and the entire global economy,” said Fred Brightbill, CEO and Chairman ...

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MasterCraft announces executive promotions

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MasterCraft Boat Holdings, Inc. announced that it has promoted George Steinbarger, the Company’s vice president of strategy and business development, and Dave Ekern, vice president of operations, to the newly created roles of chief revenue officer and chief product officer, respectively. “Since joining MasterCraft, George and Dave have helped propel our success and position the Company for the future,” said ...

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