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Tag Archives: Marine Connection

How the best dealers manage turns

Over the last decade the boating industry has seen both sides of the inventory challenge.  In the 2007-09 period, we saw dealers stuck with way too many boats when the housing market – and then the rest of the economy – crashed. With dealers dropping left and right and consumers defaulting on loans, excess inventory and repossessed vessels flooded the ...

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Marine Connection expands network with fifth Florida operation

Marine Connection has announced the addition of a new Islamorada, Fla. sales location to its roster of four full-service dealerships operating in West Palm Beach, Miami, Fort Lauderdale and Vero Beach. Its fifth new sales facility, located at 80461 Overseas Highway/Mile Marker 80, is an integral part of the forthcoming new Angler’s House Marina & Club, a recently merged two-marina, ...

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Marine Connection opens fourth Florida location

Marine Connection announced plans to open a new sales and full service facility at 17 W. State Road 84 in Fort Lauderdale, Fla., this October, in time for the opening of the Fort Lauderdale International Boat Show. The dealership, ranked No. 16 in the 2016 Boating IndustryTop 100, will hang its shingle on a new 27,000-square-foot property including a 2500-square foot ...

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How to build a top-notch sales operation

Today’s customer is a complicated individual. They are more skeptical and less impulsive, and they do more online research before purchasing than ever before. They are interested, but their lives are so busy that they can’t stay focused. They have more money than during the recession, but they aren’t sure if they want to spend it just yet. How do ...

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Fit boating into Millennials’ financial framework

In our Reaching New Markets webinar last week, we received a number of insightful questions and comments after panelists Raul Bermudez, Lou Sandoval and Rob Youker finished their presentations. Unfortunately, as always seems to be the case with these discussions, we ran out of time to address every question and comment. However, one comment caught my eye just before we ...

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