Lowrance
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Manufacturers
Navico announces major capacity expansion
Navico, a division of Brunswick Corporation’s Advanced Systems Group (ASG), and a global marine electronics company with brands including Lowrance,…
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Manufacturers
Lowrance, White River announce renewed partnership
Lowrance and White River Marine Group, builders of Tracker, Nitro, Triton, and Ranger Boats, announced an increased and renewed partnership…
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Manufacturers
Brunswick to acquire Navico
Brunswick Corporation has entered into a definitive agreement to acquire Navico, a global leader in marine electronics and sensors for…
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Manufacturers
Navico names new PR manager
Navico, parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands, announced today the hiring of Kim Rodriguez as its…
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Manufacturers
Navico initiates sustainable packaging program
Navico, parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands recently announced its renewed focus on becoming a more sustainable company,…
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News
Lowrance announces new Fishfinder Series
Lowrance announced the latest introduction in their line-up of mid-range fishfinder/chartplotter displays, the Elite Fishing System. It combines a full…
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News
Ladies, Let’s Go Fishing! announces partnership with Shearwater Boats
The “Ladies, Let’s Go Fishing!” educational series has announced Shearwater Boats as its new official boat partner. The relationship furthers…
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Manufacturers
Lowrance announces new Ghost trolling motors
Lowrance announced the expansion of its Lowrance Ghost freshwater trolling motor design with the new Ghost 52 and 60.The new Ghost 52…
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News
Navico establishes new presence in key marine market
Navico, parent company to the Lowrance, Simrad, B&G and C-MAP brands announced the opening of a new U.S. office in Fort Lauderdale,…
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Feature
Q&A with Navico’s Odin Sletten
Odin Sletten recently retired after 41 years of service with Navico, parent company of global brands like B&G, C-MAP, Lowrance…
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News
Lowrance Ghost wins DAME Award
Lowrance announced the Ghost freshwater trolling motor has been named co-winner of the DAME Design Award in the category ‘Machinery,…
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News
Lowrance trolling motor honored at Northern Wholesale New Product Showcase
Lowrance announced its new Ghost trolling motor won Best in Show in the New Product Showcase at the Northern Wholesale…
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News
Lowrance and MotorGuide sign long-term cooperation agreement
Lowrance and MotorGuide have announced their continued partnership after signing a long-term cooperation agreement in July. Both brands will continue…
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News
Garmin and Lowrance enter trolling motor market
Within days of each other, marine electronics manufacturers Garmin and Lowrance both entered into the freshwater trolling motor market. Both…
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News
Navico appoints new president and CEO
Navico, parent company to the Lowrance®, Simrad®, B&G® and C-MAP® brands announced today that its board of directors has appointed…
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News
Lowrance releases LiveSight Sonar technology
Lowrance recently announced that its Lowrance LiveSight Sonar transducer will be available for consumer purchase in May 2019. Immediately compatible…
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News
Navico mourns passing of Darrell Lowrance
Navico, parent company to the Lowrance, Simrad, B&G and C-MAP brands, announced the passing of Darrell J. Lowrance, founder of…
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News
Navico introduces new product category
Navico — parent company to the Lowrance, Simrad, B&G and C-MAP brands — announced the launch of a new category…
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News
Evinrude E-Tec G2 engine data integrated into Navico chartplotters
Evinrude has partnered with Navico, the parent company of Lowrance, Simrad, and B&G to create an integrated experience for consumers…
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Navico announces new web-based system builder cloud
Navico — manufacturer of marine electronics and parent company to the Lowrance, Simrad and B&G brands — announced the release…
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