Tag Archives: Honda Marine

Headlining preparations for the upcoming International BoatBuilders Exhibition & Conference (IBEX) in Tampa, Florida, October 3-5, Honda Marine announced the introduction of the Honda BF350, the newest high-power outboard motor to join its lineup. Now the company’s flagship model, the BF350 is the first Honda V8 motor to be made available commercially. “The business strategy for Honda Marine is rooted ...

Industry members are banning together to pledge their support to those in the southeast U.S. recently impacted by Hurricane Ian. Last week, NMMA highlighted a variety of hurricane relief resources for marine industry businesses in an industry-wide bulletin. Most recentely, Honda donated $500K in disaster relief funds to the American Red Cross to support food security and shelter issues in ...

Honda Marine announced its recent partnership with Spear Life, the TV spear fishing adventure series, which means that fans of the popular series will see Honda Marine outboards powering the action during season three. Spear Life is an unscripted documentary series following host and producer Jon Brunson and his two lifelong friends, Gary Zumwalt and Coby Treasure, as they travel ...

Honda Marine made some important announcements at the recent IBEX show in Tampa. They engineered a significant redesign with the Honda BF115 and BF150 outboards, and introduced an all-new model, the Honda BF140, replacing the BF135. The company also introduced HondaLink Marine, a new, integrated smartphone application that provides owners with complete, remote monitoring capability and ownership information for boats anytime from anywhere. ...

By David Gee Over 330,000 new outboards found their way to customers in 2020, accounting for the highest sales volume in 20 years, and an increase of 18% over 2019. “The heightened interest in boating amid the COVID-19 pandemic helped to propel outboard engine sales to historic levels last year as more Americans took to the water, on a new ...

By David Gee The boat buying public is fully on board for outboards. Retail sales increased for the eighth consecutive year in 2019, nearly reaching pre-recession levels with a 13-year high. “We’re seeing the trend in consumer demand for higher performance engines continue with outboard engine sales growth in 2019 led by engines 200hp-plus, accounting for 27% of sales, and ...

Honda Marine announced at the 2019 International Boat Builder’s Exhibition (IBEX) trade venue an exclusive new OEM agreement with SanJuanYachts. At IBEX, the boatbuilder has unveiled a prototype of its new sportfishing yacht, the SJ32, which expands the company’s reach beyond the premium pleasure boat category into the segment of luxury sportfishing. According to the terms of the exclusive new agreement, Honda Marine will ...

Michigan’s Lakeside Motor Sports — a Boating Industry Top 100 dealer — recently unveiled its new 50,000-square-foot marine showroom and service facility, which is now complete and open for business. The new facility was constructed across the street from their currently operating powersports facility. “This expansion represents our continued investment back into our community to make it better for everyone. Our vision of ...

Mike Rickey was recently named Senior Manager, Honda Marine. Appointed to the role in April 2018, Rickey oversees total Sales, Operations and Application Engineering activities for the U.S. region, working to increase volume through the execution of competitive pricing; sales channel expansion; strategic advertising and promotional campaigns; and enhanced communications with OEM and dealer channels.  Rickey’s 23-year career at American Honda ...

As more powerful marine engines are introduced, manufacturers don’t miss an opportunity to showcase their muscular propulsion product offerings. Here’s a quick recap of company announcements from this year’s Miami International Boat Show. Mercury Mercury Marine officially introduced its new V-6 FourStroke outboard family and the expansion of its SeaPro commercial line the evening prior to the show’s opening. The ...