New Boating Safety Campaign Developed for Water Sports Foundation
For the first time in its 15 years, the Water Sports Foundation (WSF) has contracted the Black Oak Creative of Winter Haven, Florida to design new boating safety campaigns.
The WSF has so far debuted seven new advertisements targeting distinct segments of the boating and paddling markets, according to the foundation. The photo-driven designs include powerboating, saltwater fishing, freshwater fishing, towed water sports, canoeing and kayaking, and kayak fishing.
WSF Executive Director Jim Emmons said in a news release, “For many years, we’ve wanted to include the services of a top creative design agency in our boating safety campaigns, but it wasn’t until this year that we were able to pull it off. The designs from Emily Dale and the team at Black Oak are outstanding and have helped push the Water Sports Foundation into a new era of outreach.”
WSF Content Director, Jeff Moag, added, “We’re extremely pleased with these dynamic new ads, which showcase the experiences that make boating so rewarding. These are activities we share with people we love, so of course, enjoying them safely is a natural part of that message.”
The First Boating Safety Campaign
The first ad, called the Moment That Matters, depicts a couple holding hands as their young son walks toward their boat. The ad appears in the April issues of Boating, Lakeland Boating and Southern Boating magazines, according to the foundation. Other ads capture the thrill of paddling a wilderness river canyon, landing a trophy fish or simply boating with family and friends.
Throughout the spring and summer, the WSF will publish print and digital ads in 35 boating and paddling media brands.
The WSF’s recreational boating safety outreach projects are funded by grants from the Sport Fish Restoration and Boating Trust Fund administered by the U.S. Coast Guard, according to the foundation. In October, the Coast Guard awarded funding to the WSF for six recreational boating safety outreach projects.
