Tag Archives: Growth

Marketing strategies for growth: Want more sales? Tell better stories

David Gee blog

By David Gee Stories and sales go together. Stories connect us. They can be your differentiator in a crowded, chaotic, commoditized marketplace. That’s because your story is unique. No one else has your founding myth, your organization’s DNA. Stories will help your current or potential clients and customers listen longer and buy quicker. But you – or your products or ...

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Sustaining a business to generate growth

As we take a close look at the industry, we see numerous vessel brands, management companies, training facilities, designers and everyone in between yearning to grow their businesses and help shape the yachting world of today. This drive and passion, while very much a substantial part of sustaining a successful business, is just the foundation. It is the long-term vision, ...

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Adapt to unforeseeable change

There are trends and activities we expect to stay in the zeitgeist forever, so much so that it becomes shocking when someone suggests those trends may be going by the wayside. Take, for instance, denim jeans. If I said that we could realistically see the clothing staple exit stores within a generation or two for half the population, would that shock ...

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Don’t forget the little guys

On July 10, the music industry changed its practices by implementing a new music release day – Friday – after more than 25 years of releasing music on Tuesday in the United States. This new standard now globalizes the release date of new albums. Industry officials polled music consumers in eight countries when choosing a worldwide standard and found 68 ...

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We have to grow ourselves to grow boating

After several web features and my collaboration with Jonathan Sweet on our Next is Now feature in the April issue of Boating Industry, the importance of reaching new markets has been at the forefront of my mind for months. It seems there hasn’t been a day I have spent at the office not thinking about the topic. I don’t say ...

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Building bridges and boaters: How to engage new markets

Last week, Boating Industry shared part one of the insights from the VIP Influencers Group, newly organized by the Recreational Boating and Leadership Council’s New Markets Task Force (formerly called the Diversity Task Force), about understanding new markets for the boating industry to reach. This week, the VIP Influencers Group offers its best practices on how to best engage these markets. Building relationships with the community ...

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Building bridges and boaters: Understanding new markets

In order for the boating industry to sustain the growth it is poised to experience in 2015, new markets will need to be reached and new boaters will need to be created. Last year, the Recreational Boating and Leadership Council’s New Markets Task Force (formerly called the Diversity Task Force) held its first official group meeting during the Miami International ...

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Scouting out a bright path for our industry

While I was a Brownie for a year or two in elementary school, it wasn’t my path to a love of the outdoors. I didn’t realize what an incredible impact Girl Scouts and Boy Scouts can have on kids until later in life. In my 20s, when I was dating my husband, I had a chance to attend quite a ...

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New boats for a new economy

I was driving in the car yesterday when a story came on National Public Radio about Columbia, Ky.-based houseboat builder Majestic Yachts. It's no surprise in this economy that it was a sad story, at least at first. The article began by profiling Faye Womack, a former employee. She was part of a 27-person boat production team until orders stopped ...

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