After several web features and my collaboration with Jonathan Sweet on our Next is Now feature in the April issue of Boating Industry, the importance of reaching new markets has been at the forefront of my mind for months. It seems there hasn’t been a day I have spent at the office not thinking about the topic.
I don’t say this out of exhaustion – I have enjoyed covering this topic very much. And frankly, I think it should be on everyone’s minds constantly. If we want to grow boating, we can’t keep doing the same things and expecting different results – we have to get creative. That means staying engaged and learning more about these markets to identify the opportunities for our businesses.
Also not far from my mind these past few months is the importance of not ignoring the existing boater while engaging new markets. While it is important to take advantage of new opportunities, we can’t do so at the expense of our customer base.
Therefore, I think there is only one way to grow boating: We have to grow ourselves. We have to be open to new challenges, marketing strategies and sales methods while keeping our current processes in place.
I can’t promise it will be easy or immediately successful, but as you apply new practices in your business, I can promise that we will be here every step of the way growing with you.