New boats for a new economy

liz4I was driving in the car yesterday when a story came on National Public Radio about Columbia, Ky.-based houseboat builder Majestic Yachts. It’s no surprise in this economy that it was a sad story, at least at first. The article began by profiling Faye Womack, a former employee. She was part of a 27-person boat production team until orders stopped coming in last summer and CEO Jim Hadley was forced to lay off every single employee. He and the two other owners spent the winter trying to find odd jobs to pay the factory’s bills, according to NPR.

Now, however, there is new hope. The company has designed and built a demo of the “Tommy Yacht” – a smaller, less expensive version of the boats it previously built. Hadley told NPR that he could hire back his entire workforce if he received just four or five orders for the new model.

Jim Hadley isn’t the only person betting his future on a new boat design. At the beginning of the summer, a group of four students at the University of Missouri-Kansas City won a “Launch Package,” valued at $15,000 to market and sell the new product they designed during the spring semester: a lightweight, inflatable, motorized party boat. When deflated, it can be packed into a bag that will fit in a car trunk.

Another new boat that recently hit the market is the EPIC 23e, an electric hybrid wakeboat unveiled this summer by Eric Boats. The “plug-in” hybrid allows for “all-electric operation on lithium batteries for some time before using a gas engine to power the generator that recharges the batteries,” according to an article on The boat builder estimates that the boat uses half the fuel and produces half the carbon dioxide during a four-hour operating time than a comparable inboard boat. In addition, the wakeboarder being towed behind it will be exposed to 90-percent less carbon monoxide. The 22-foot boat offers the “hybrid equivalent of 375 horses,” the Web site stated. But green comes with a price. Consumers may pay as much as $150,000 for the boat, though the company expects to be able to produce a $70,000 version by 2012, according to

Each of these three boat designers are betting on something a little different. One is focused on affordability, another on convenience and a third on the trend toward “green” technology. Whether they’ll be successful or not remains to be seen, but they’re doing something right. We’ve all heard the definition of insanity: doing the same thing over and over again and expecting a different outcome. At the very least, these entrepreneurs are trying something new.

We want to know what new marine products or technologies you’re seeing out there that you think will resonate with today’s consumers. Share your opinion by commenting below.


  1. I enjoy the NPR articles. They all seem to stimulate you mentally and give you a touch of Americana.
    The down turn has been long and will still take another season or two for a viable boating industry recovery.

    The problem will be the loss of talented staff that will seek alternative employment in industries that will return quicker then the boating Industry.

    It will also force out dealers within 10 years of retirement. Many will not want to re-invest their assets
    in an uncertain industry.

    Innovation, mergers, and green ideas will be needed.

    thanks for the NPR lead

  2. Just came across your blog. Here in Ireland the market while still under developed is suffering just like the rest of the world, if not more due to govenment mismanagment.I have just finished building a 22′ eco-friendly power boat with a simple two berth cabin, powered by a 30hp motor and combines all three of the subjects covered. It’s green simple and affordable at less than 20,000 euro. If you’re interested check out

  3. Why produce a Tommy Yacht @ $115,000? Isn’t there a “little hobo” houseboat for a fraction of that price with more appeal and a more conservative color. What the public wants is a smaller houseboat like the Myacht version but along the lines of a traditional houseboat – large porch, etc. I can buy a very nice larger & newer houseboat than the Tommy for the same price (actually much less) and still have money to spend on a smaller boat for everyday cruising. I thought you monster houseboat manufacturers had learned what the public really wants.

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