Tag Archives: customer experience

At the helm: Killing it with kindness

By David Gee Excellent customer service is your best marketing tactic. A best-selling author and keynote speaker made that statement, and I am in total agreement. More on that in a minute. It was my birthday recently, and my wife and I decided to celebrate with a road trip, using points to stay at a couple of different Marriott properties. ...

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Yamaha Marine unveils new outboards app

Yamaha Marine recently announced its new MyYamahaOutboards, a mobile app and web portal that revolutionizes the ownership experience and helps enhance customer satisfaction of Yamaha outboards. MyYamahaOutboards puts essential product and dealer information at owners’ fingertips, including a complete maintenance history for each outboard they own. “MyYamahaOutboards goes the distance, proving every Yamaha outboard has unsurpassed longevity potential, especially when ...

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Boston Whaler, Sea Ray launch new boat owner apps

Two of Brunswick Corporation’s leading boat brands, Boston Whaler and Sea Ray, announced the launch of the “MyWhaler” and “Sea Ray+” apps, designed to improve the boat ownership experience by reducing friction across the entire ownership journey. The apps, which were officially announced during Brunswick’s Next Wave Investor Day in May, punctuate Brunswick’s ACES strategy with an off-board platform that highlights the Company’s ...

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How to avoid being on the “Most Hated Business” list

Mark Overbye headshot

By Mark Overbye Try this right now. Whether on your computer keyboard or an imaginary one, type the word, “typewriter.” Notice the letters are all on the top line? This isn’t a coincidence, it’s intentional. In 1873 E. Remington and Sons acquired the manufacturing rights to a new invention called the typewriter.  As the story goes, Remington’s engineers altered the final keyboard to ...

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