Tag Archives: customer experience

By Nicole SchantzVP of OEM and Strategic Initiatives, Trader Interactive The introduction of online research and digital retailing tools has revolutionized the shopping experience for consumers, making it increasingly nonlinear. This means that fewer customers start their journey in the dealership. In fact, a survey conducted by Boatline revealed that 86% of marine buyers shop digitally. This means that when ...

Boston Whaler recently announced the new Boston Whaler Owners Club, a resource for owners and fans of Boston Whaler to unlock exclusive brand benefits, learn about upcoming events and gain access to a world of information and opportunities. “Boston Whaler has benefitted from an extremely passionate and loyal customer base and keeping that community strong and connected is very important ...

During the 2021 boating season, Boating Industry was lucky enough to have two loaner units from BRP Sea-Doo. We took to the water with a new 2021 RXP-X and GTI SE 170 to a create a new, informative and immersive level of content for personal watercraft riders, both new and veteran. Thank you for joining us on this new journey! ...

By David Gee Excellent customer service is your best marketing tactic. A best-selling author and keynote speaker made that statement, and I am in total agreement. More on that in a minute. It was my birthday recently, and my wife and I decided to celebrate with a road trip, using points to stay at a couple of different Marriott properties. ...

Yamaha Marine recently announced its new MyYamahaOutboards, a mobile app and web portal that revolutionizes the ownership experience and helps enhance customer satisfaction of Yamaha outboards. MyYamahaOutboards puts essential product and dealer information at owners’ fingertips, including a complete maintenance history for each outboard they own. “MyYamahaOutboards goes the distance, proving every Yamaha outboard has unsurpassed longevity potential, especially when ...

Two of Brunswick Corporation’s leading boat brands, Boston Whaler and Sea Ray, announced the launch of the “MyWhaler” and “Sea Ray+” apps, designed to improve the boat ownership experience by reducing friction across the entire ownership journey. The apps, which were officially announced during Brunswick’s Next Wave Investor Day in May, punctuate Brunswick’s ACES strategy with an off-board platform that highlights the Company’s ...

By Mark Overbye Try this right now. Whether on your computer keyboard or an imaginary one, type the word, “typewriter.” Notice the letters are all on the top line? This isn’t a coincidence, it’s intentional. In 1873 E. Remington and Sons acquired the manufacturing rights to a new invention called the typewriter.  As the story goes, Remington’s engineers altered the final keyboard to ...