customer experience
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Blog Spotlight
How tracking your customers’ purchase journey can help your marine dealership
By Nicole SchantzVP of OEM and Strategic Initiatives, Trader Interactive The introduction of online research and digital retailing tools has…
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Manufacturers
Boston Whaler introduces owners club
Boston Whaler recently announced the new Boston Whaler Owners Club, a resource for owners and fans of Boston Whaler to…
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BI on the water
On the water: The dealership experience
During the 2021 boating season, Boating Industry was lucky enough to have two loaner units from BRP Sea-Doo. We took…
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August/September 2021
At the helm: Killing it with kindness
By David Gee Excellent customer service is your best marketing tactic. A best-selling author and keynote speaker made that statement,…
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Manufacturers
Yamaha Marine unveils new outboards app
Yamaha Marine recently announced its new MyYamahaOutboards, a mobile app and web portal that revolutionizes the ownership experience and helps…
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Manufacturers
Boston Whaler, Sea Ray launch new boat owner apps
Two of Brunswick Corporation’s leading boat brands, Boston Whaler and Sea Ray, announced the launch of the “MyWhaler” and “Sea…
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Blog Spotlight
How to avoid being on the “Most Hated Business” list
By Mark Overbye Try this right now. Whether on your computer keyboard or an imaginary one, type the word, “typewriter.” Notice the…
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