The NMMA today announced boat dealer recipients of the 2021 Marine Industry Customer Satisfaction Index (CSI) Awards. The 2021 CSI Awards honor 942 boat dealers for customer satisfaction excellence in sales and 916 boat dealers for excellence in continued service. For the sixth consecutive year, NMMA is using dealer satisfaction data collected through the Marine Industry CSI program to recognize boat ...
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Happy boaters: Dealers re-focus on customer service as buying frenzy continues
By Adam Quandt Boating is in, in a big way this year. With articles in national and international publication such as the New York Times, Fox Business and the Associated Press, it’s clear that boating is the activity of choice in lieu of family vacations and other activities cancelled by the COVID-19 pandemic. One writer in a recent article in ...
Read More »MRAA launches Virtual Business Development Center
In an environment where dealers are seeing unprecedented levels of activity and struggling to keep up, one area that can get missed is post-sale follow-up. To solve that issue and promote strong relationships with customers after the sale, MRAA announced its new Virtual Business Development Center (vBDC) for dealerships. Business Development Centers, which have grown in popularity in the marine ...
Read More »NMMA recognizes 62 manufacturers with Customer Satisfaction Index Awards
The NMMA announced 62 recipients of the 2019 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged during the Innovation Breakfast at the 2020 Progressive Insurance Miami International Boat Show, presented by West Marine. The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better ...
Read More »Mercury presents 2019 CSI Award to over 250 dealerships
Mercury Marine presented its 2019 Customer Satisfaction Index (CSI) Award to more than 250 boat dealerships that embody the highest levels of service, according to customer evaluations. “We continually strive for service excellence and to ensure that our dealers share that same vision,” said Jim Helmick, Mercury Marine director of field service development and operations. Mercury Marine measures consumers’ satisfaction ...
Read More »Mercury Marine presents CSI award to record number of dealerships
Mercury Marine presented its 2018 Customer Satisfaction Index (CSI) award to a record number of dealerships this year, all who embody the highest levels of customer satisfaction. The number of dealers earning the award this year has increased more than 12 percent from a year ago. “We continually strive for service excellence and to ensure that our dealers share that ...
Read More »DealersCircle signs six additional marine OEMs
DealersCircle, Inc. – the web-based marine industry provider that links the manufacturer, dealer and customer together with its state-of-the-art software application – has recently added six marine manufacturers and their associated dealer networks to its growing roster. Those six entities include Nautique Boats, Key West Boats, BRIG/Sirocco RIBs, Iconic Marine Group, Twin Vee Catamarans and International Pontoons. “Our proprietary software ...
Read More »NMMA recognizes 2017 marine industry CSI Award winners
The NMMA has announced 50 recipients of the 2017 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged during the Innovation Breakfast at the 2018 Progressive Insurance Miami International Boat Show. The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their ...
Read More »NMMA’s inaugural dealer Customer Satisfaction Index awards announced
The National Marine Manufacturers Association announced the inaugural class of boat dealer recipients of the Marine Industry Customer Satisfaction Index Awards. The awards recognize 785 boat dealers for excellence in customer satisfaction in sales and 691 for excellence in customer service. For the first time, NMMA is using dealer satisfaction data collected through the Marine Industry CSI program to recognize ...
Read More »NMMA announces 2016 Marine Industry Customer Satisfaction Index Awards
The National Marine Manufacturers Association announced 52 recipients of the 2016 Marine Industry Customer Satisfaction Index Awards for excellence in customer satisfaction. Award recipients were acknowledged Friday morning during the innovation breakfast at the 2017 Progressive Insurance Miami International Boat Show in Miami. The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue ...
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