Tag Archives: Brunswick Corporation

Mercury Marine recently opened its new, purpose-built distribution center to support its parts and accessories business. The new 512,000-square-foot facility is strategically located near Indianapolis, Indiana, a major thoroughfare connecting Mercury’s global customers that will improve delivery and service and will add much needed capacity for scale, stability, and reduced logistics costs.  Mercury’s current distribution facility at its global headquarters ...

Minnesota State Representatives Mary Franson (08-A) and Jordan Rasmusson (08-B) this month visited Brunswick’s Lund and Crestliner operation in New York Mills. During the visit, Representatives Franson and Rasmusson met with members of the Brunswick leadership team to discuss key issues impacting the recreational boating industry. In Minnesota alone, the recreational boating industry generates more than $3 billion in economic ...

Freedom Boat Club, a division of Brunswick Corporation, announced the opening of its first franchise locations in the United Kingdom. Consistent with Freedom’s growth strategy to scale its European footprint, the two new locations in Windermere and Torquay, provide its global membership base access to some of the top boating destinations in the UK. Now with 33 locations across the UK, ...

Manufacturers By Adam Quandt Sustainability is certainly not a new notion to our world; however, the idea of sustainability and operating business sustainably has gained more and more momentum over the last few years, especially as we look at the recreational boating industry of both today and the future. “Innovation is alive and well in the recreational boating community. We’re ...

Brunswick Corporation recently reported results for the second quarter of 2022. "For the second quarter, we delivered our first ever quarter with $300 million of adjusted operating earnings, and together with record revenue and EPS, continued our trend of exceptional performance in a challenging macro-economic landscape. We maintained our strong focus on cost control and operational efficiencies, while still continuing ...

Mercury Marine announced a partnership with Alliant Energy to build a 5-megawatt, 32-acre solar array in eastern Fond du Lac County to advance the company’s sustainability initiatives and the region’s growing commitment to renewable energy. The Ledgeview Solar Project, pending review and approval by the Public Service Commission of Wisconsin in the coming months, is the first to be developed under ...

By Jamie Stafford Alexandra “Alex” Cattelan is Brunswick’s newest chief technology officer (CTO). She comes to the company with a wealth of experience in the automotive and powersports industry, most recently working for Polaris as the vice president of Engineering, Connected, Controls, Electrification and Autonomous Systems. Prior to Polaris, she worked for Stellantis, Johnson Controls, AVL North America, and General ...

Brunswick Corporation launched All Blue Planet, a global initiative focused on inspiring our communities to pursue the restorative power of water through educational programming, events and collaborations. All Blue Planet, in partnership with Freedom Boat Club, will be participating in the Summerfest music festival in Milwaukee, Wisconsin, June 23 through July 9. From noon to 6 p.m. daily, visitors can ...

Brunswick Corporation announced that Freedom Boat Club this week is expected surpass 50,000 memberships across its 360 global locations, made up of both corporate locations and a continually growing network of franchise partners. Freedom’s 50,000 memberships cover more than 75,000 global members constituting a growing, energetic, and diverse community of boating enthusiasts. Since Brunswick’s acquisition of Freedom in 2019, the ...

Mercury Marine, a division of Brunswick Corporation, has named Perissa Millender Bailey vice president and general manager, eSolutions. This new position on Mercury’s leadership team will be responsible for leading the company’s electrification business and product development strategy. Millender Bailey joins Mercury following an 18-year career with Ford Motor Company, most recently serving as the company’s global technology strategy and ...