Tag Archives: boat sales

Boatzon hits dealership milestone

Boatzon.com, a digital retailing marine platform, has announced it has welcomed over 1,500 marine dealerships into its ecosystem. The platform empowers dealerships to exhibit their inventory to a vast and discerning audience of verified, pre-qualified buyers without incurring costs. Boatzon.com said it has quickly identified the evolving landscape of boat buyers, whose growing preference for online shopping and convenience has ...

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How to create successful listings that generate sales

By Nicole Schantz With summer in full swing, many anglers and boat enthusiasts are shopping for their next boat. It’s important that your dealership creates appealing listings that capture the attention of potential buyers and turn them into promising connections and leads that will ultimately generate sales. Boatline, an online marketplace for buying and selling boats, recently analyzed over 189,000 ...

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MRAA Dealer Solutions unveils expanded marine pre-owned program

The Marine Retailers Association of the Americas (MRAA) and MRAA Dealer Solutions recently launched the MRAA Verified Program for dealers looking to drive more revenue in their pre-owned boat business.  The new program, named “MRAA Verified,” expands on the confidence provided by MRAA’s Certified Pre-Owned Boat Program (CPO) and will welcome boats that may not meet the requirements to earn ...

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MarineMax announces new brokerage program

MarineMax introduced an all-new Platinum Brokerage program to recognize the most pristine vessels in the resale market and fill the boating and yachting dreams of boaters nationwide. “Throughout the years our customers have driven our growth into different markets, and this is something they’ve been asking for,” MarineMax chief revenue officer Chuck Cashman said. “The Platinum Brokerage program is similar to ...

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Pontoons continue to lead in recreational boating sales

By Ryan Kloppe From raising a boat’s sails on the wide-open ocean to spending a day cruising the lake, recreational boating has been more popular than ever over the last few years. Recreational boating saw record sales in 2020, with more Americans spending time on the water to escape from the hustle and bustle on land. According to the U.S. ...

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How to get what you want more quickly

Mark Overbye headshot

By Mark Overbye There are only three answers; yes, no, or not right now. I always prefer a quick no over a long maybe. If you believe the universe is conspiring to help you and that all things happen for your benefit, it’s good to dispense with the distractions that keep you from being on the right path.   We ...

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Pandemic +1: Where are we now?

By David Gee and Adam Quandt Global pandemic. Do you remember when you first heard those words? When dealerships closed their doors and production lines shut down did memories of ’07 and ’08 come flooding back like a bad dream? Did you wonder where this was all headed? Well, we may still be wondering that today, but at least the ...

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CNBC Special Report: Boating’s big boom

CNBS says boating boom will continue

“Even before the Covid-19 pandemic left many Americans stuck at home, boating was on the rise. The boom has been fueled in part by innovations that make boats easier to use, new models of drawing customers — such as boat clubs and subscriptions — and a push to attract a broader swath of the American population.” That’s from a recent ...

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NMMA report indicates continued sales momentum

The NMMA announced continued momentum of boat sales and boating demand propelled by the COVID-19 pandemic. New boat sales, which reached a 13-year high in 2020, remain at elevated levels – with sales through March 2021 up 30% compared to the 2020 average; demand is at an all-time high as Americans take to the water in record numbers; and dealers are selling ...

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New boat sales still strong in 2021

Boat sales

The NMMA reports that retail unit sales of new powerboats in February 2021 were up 34% compared to the same time period last year, according to its New Powerboat Registrations Report. Data shows total new boat sales are averaging 31,000 units sold monthly since the summer of 2020, on a seasonally-adjusted basis, above normal levels and indicative of the heightened demand ...

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