Tag Archives: boat sales

The Marine Retailers Association of the Americas (MRAA) and MRAA Dealer Solutions recently launched the MRAA Verified Program for dealers looking to drive more revenue in their pre-owned boat business.  The new program, named “MRAA Verified,” expands on the confidence provided by MRAA’s Certified Pre-Owned Boat Program (CPO) and will welcome boats that may not meet the requirements to earn ...

MarineMax introduced an all-new Platinum Brokerage program to recognize the most pristine vessels in the resale market and fill the boating and yachting dreams of boaters nationwide. “Throughout the years our customers have driven our growth into different markets, and this is something they’ve been asking for," MarineMax chief revenue officer Chuck Cashman said. "The Platinum Brokerage program is similar to ...

By Ryan Kloppe From raising a boat’s sails on the wide-open ocean to spending a day cruising the lake, recreational boating has been more popular than ever over the last few years. Recreational boating saw record sales in 2020, with more Americans spending time on the water to escape from the hustle and bustle on land. According to the U.S. ...

By Mark Overbye There are only three answers; yes, no, or not right now. I always prefer a quick no over a long maybe. If you believe the universe is conspiring to help you and that all things happen for your benefit, it’s good to dispense with the distractions that keep you from being on the right path.   We ...

By David Gee and Adam Quandt Global pandemic. Do you remember when you first heard those words? When dealerships closed their doors and production lines shut down did memories of ’07 and ’08 come flooding back like a bad dream? Did you wonder where this was all headed? Well, we may still be wondering that today, but at least the ...

"Even before the Covid-19 pandemic left many Americans stuck at home, boating was on the rise. The boom has been fueled in part by innovations that make boats easier to use, new models of drawing customers — such as boat clubs and subscriptions — and a push to attract a broader swath of the American population." That's from a recent ...

The NMMA announced continued momentum of boat sales and boating demand propelled by the COVID-19 pandemic. New boat sales, which reached a 13-year high in 2020, remain at elevated levels – with sales through March 2021 up 30% compared to the 2020 average; demand is at an all-time high as Americans take to the water in record numbers; and dealers are selling ...

The NMMA reports that retail unit sales of new powerboats in February 2021 were up 34% compared to the same time period last year, according to its New Powerboat Registrations Report. Data shows total new boat sales are averaging 31,000 units sold monthly since the summer of 2020, on a seasonally-adjusted basis, above normal levels and indicative of the heightened demand ...

NMMA’s Q4 2020 Marine CEO Sentiment Report shows marine CEO assessments of current conditions and short-term outlooks were the most optimistic since the survey’s inception in 2018. This report follows historic new boat retail sales in 2020. The quarterly survey assesses the state of the U.S. recreational boat, engine and marine accessory manufacturing businesses. “Despite the challenges marine manufacturers faced in 2020, ...

By David Gee Our audiences today are time starved and in control as never before, and we must work smarter to reach them, whatever it is we are "selling." And bombarding them with large amounts of infill and information is not the path to move, persuade, convince – and sell. Research in neuroscience tells us that reasons lead to conclusions, while emotions lead to ...