Tag Archives: boat sales

Marine CEOs remain optimistic

Boat manufacturing increases

NMMA’s Q4 2020 Marine CEO Sentiment Report shows marine CEO assessments of current conditions and short-term outlooks were the most optimistic since the survey’s inception in 2018. This report follows historic new boat retail sales in 2020. The quarterly survey assesses the state of the U.S. recreational boat, engine and marine accessory manufacturing businesses. “Despite the challenges marine manufacturers faced in 2020, ...

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NMMA reports 13-year high for U.S. boat sales in 2020

With heightened interest in outdoor recreation activities and ways to social distance, consumer demand for new boats surged across the country in 2020. The National Marine Manufacturers Association (NMMA), representing North American recreational boat, engine and marine accessory manufacturers, reports that retail unit sales of new powerboats in the U.S. increased last year by an estimated 12% compared to 2019. More than ...

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Wholesale boat shipments remain strong

wholesale boat shipments

The NMMA reports August was another strong month for new boat manufacturing activity. While wholesale shipments of new power boats tempered following three consecutive months of growth, August had the fourth highest single-month total of new boat wholesale shipments in a decade, according to its latest Monthly Shipment Report (MSR).  “We saw a slowdown in wholesale shipments of new power boats in ...

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New powerboat sales up 8 percent in August

Fort Lauderdale International Boat Show

New data from the NMMA show August was another strong month for new powerboat retail sales, which were up 8% year to date on a seasonally-adjusted basis compared to a year ago. Highlights from the August New Powerboat Registrations dashboard include:  While new power boat retail sales slowed in August following unprecedented increases in the early summer months (total sales were ...

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Outdoor Recreation Roundtable releases roadmap for success

outdoor recreation

The Outdoor Recreation Roundtable (ORR) – comprised of 32 national associations representing more than 110,000 businesses nationwide – has released A Roadmap for a 21st Century Outdoor Recreation Economy to frame national discussions around the critical importance of an economic sector that creates jobs, builds healthy communities, and strengthens the health and well-being of our public lands and waters for all Americans. ...

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Sales continue to rise as inventory dwindles

By Adam Quandt As the COVID-19 pandemic continues to dash traditional vacation and summer plans, consumers are hungry for a new form of entertainment and recreation. The latest sales data shows that many are flocking to the water as their vacation close to home. The newest report from the National Marine Manufacturers Association (NMMA) tells of a sharp rebound for ...

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May sets records in growth for new boat sales

The NMMA reports new boat sales rebounded sharply in May, up 59% compared to April, and up 9% from pre-pandemic levels on a seasonally-adjusted basis. Total sales in May were the highest they’ve been in a decade with upticks across all segments. Leading the growth were PWCs, saltwater fishing boats, and jet boats, which account for 41% of new boat ...

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Financing recreational sales in the COVID-19 era

Myril Shaw Dealer Profit Services

By Myril Shaw While the times and circumstances require social distancing and limited direct, face-to-face interactions, and while dealers have clearly developed great virtual/no-touch showrooms and selling techniques, one aspect of consummating the sale has not changed for boat dealers. When a customer wants to finance, the compliance requirements (Red Flag and Patriot Act laws) have not been reduced in ...

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Some good news from the front lines

boat dealers

By David Gee A colleague who works as the editor at a sister publication recently went boat shopping to replace an aging pontoon at the family lake cabin. Since we are all hungry for news about “what it’s like out there” I thought I would share some of the anecdotes from his experience at the first dealer he went to. ...

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